📌 Core Information
🔹 Job Title: Social Media Marketing Specialist, Gemini, Marketing
🔹 Company: Google
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and maintaining community management strategy for Gemini's social channels
- Collaborating cross-functionally to standardize and scale best practices for a social-first approach
- Engaging AI enthusiast communities and driving innovative engagement
- Working with various stakeholders, including Product, Engineering, Legal, and Communications teams
- Utilizing data-driven analysis to improve campaign effectiveness and value to the business
ASSUMPTION: This role requires a high level of expertise in social media marketing and community management, with a focus on AI enthusiast communities. The successful candidate will be comfortable working in a dynamic, cross-functional environment.
📋 Key Responsibilities
✅ Define and maintain the community management strategy, including engagement methods, moderation policies, and user outreach initiatives
✅ Draft social copy for responses to AI enthusiasts and work with Product and Engineering teams to ensure accuracy
✅ Own UGC-focused activations and work with internal stakeholders across various teams
✅ Implement social media community management tactics and best practices when engaging with users across channels
✅ Work with the Priority User Program team to engage AI enthusiasts on an ongoing basis
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The successful candidate will be adaptable and able to pivot as needed.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience
Experience: 6 years of experience in social media marketing, with 3 years specifically in community management on platforms like Instagram, Discord, and YouTube
Required Skills:
- Expertise in social media marketing and community management
- Experience working cross-functionally with various stakeholders and teams
- Strong communication and copywriting skills
- Ability to work in a dynamic, fluid environment with tight deadlines
- Familiarity with Sprinklr and AirTable (preferred)
Preferred Skills:
- Ability to make an impact in highly cross-functional teams
- Ability to deliver quality output with tight deadlines in a dynamic environment
ASSUMPTION: While the preferred skills are not strictly required, they are highly desirable and may give candidates an edge in the application process.
💰 Compensation & Benefits
Salary Range: $141,000 - $207,000 USD per year (base salary only, does not include bonus, equity, or benefits)
Benefits:
- Bonus
- Equity
- Benefits (including health, dental, and vision insurance, 401(k) matching, and more)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on Google's public statements and may vary depending on the candidate's location and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Computer and Network Security
Company Size: 10,001+ employees
Founded: 2018
Company Description:
- Google Cloud Security offers comprehensive cybersecurity solutions to address tough security challenges
- Utilizes frontline intelligence and expertise, a modern security operations platform, a secure-by-design cloud foundation, and more
- Supercharged by AI to keep more people and organizations safe online than anyone else in the world
Company Specialties:
- Mandiant frontline intelligence and expertise
- Modern, intel-driven security operations platform
- Secure-by-design cloud foundation
Company Website: https://cloud.google.com/security
ASSUMPTION: Google Cloud Security is a division of Google focused on providing comprehensive cybersecurity solutions to organizations.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: This role reports directly to the Gemini App Marketing team
Work Arrangement: Remote OK, with the possibility of on-site work in Los Angeles, California
Growth Opportunities:
- Potential to grow within the Gemini App Marketing team or other marketing teams within Google
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in a dynamic, fast-paced environment
ASSUMPTION: Growth opportunities will depend on the candidate's performance, the team's needs, and the overall business strategy.
🌍 Location & Work Environment
Office Type: Google's Los Angeles office
Office Location(s): 250 Mayfield Ave, Mountain View, California 94043, US
Geographic Context:
- Los Angeles is a major city in California, known for its entertainment industry, beaches, and diverse culture
- The cost of living in Los Angeles is generally higher than the national average
- The city offers a wide range of housing options, from urban apartments to suburban homes
Work Schedule: Full-time, with flexible hours and the possibility of remote work
ASSUMPTION: The work schedule may vary depending on the team's needs and the candidate's availability.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with a recruiter
- Phone or video interview with the hiring manager
- On-site interview with the team
- Final decision and offer
Key Assessment Areas:
- Social media marketing expertise
- Community management experience
- Cross-functional collaboration skills
- Communication and copywriting abilities
- Adaptability and resilience in a dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Showcase your understanding of AI enthusiast communities and social media marketing strategies
- Demonstrate your ability to work effectively in a cross-functional, dynamic environment
- Prepare questions to ask the interviewer about the role, team, and company
ATS Keywords: Social Media Marketing, Community Management, AI Enthusiast Engagement, Cross-Functional Collaboration, Dynamic Environment, User Engagement, Moderation Policies, UGC Activations, Product Marketing, Legal Compliance, Communications
ASSUMPTION: The application process and interview structure may vary depending on the specific needs of the team and the company.
🛠️ Tools & Technologies
- Sprinklr (preferred)
- AirTable (preferred)
- Social media platforms (Instagram, Discord, YouTube, etc.)
- Project management tools (Asana, Trello, etc.)
- Communication and collaboration tools (G Suite, Slack, etc.)
ASSUMPTION: The tools and technologies listed above are subject to change and may evolve over time. The successful candidate will be adaptable and able to learn new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user
- Innovation
- Inclusion
- Integrity
- Collaboration
Work Style:
- Data-driven decision making
- Cross-functional collaboration
- Dynamic and fast-paced environment
- Focus on impact and results
Self-Assessment Questions:
- Do you have a passion for understanding and engaging with AI enthusiast communities?
- Are you comfortable working in a dynamic, cross-functional environment with tight deadlines?
- Do you share Google's commitment to focusing on the user, innovating, and collaborating effectively?
ASSUMPTION: Cultural fit is an important consideration in the hiring process, and candidates should carefully evaluate their alignment with Google's values and work style.
⚠️ Potential Challenges
- Working in a dynamic, fast-paced environment with tight deadlines
- Collaborating effectively with various stakeholders and teams
- Balancing the needs of AI enthusiast communities with business objectives
- Adapting to changes in strategy, priorities, and team structure
ASSUMPTION: The potential challenges listed above are not exhaustive and may vary depending on the specific needs of the team and the company.
📈 Similar Roles Comparison
- This role is similar to other social media marketing and community management positions, but with a specific focus on AI enthusiast communities and the Gemini app
- Unlike other marketing roles, this position requires a high level of expertise in community management and engagement with AI enthusiast communities
- Career paths may include progression within the Gemini App Marketing team or other marketing teams within Google
ASSUMPTION: The comparison points listed above are intended to provide context and may not be exhaustive or applicable to all candidates.
📝 Sample Projects
- Developing and implementing a community management strategy for the Gemini app's social channels
- Engaging AI enthusiast communities through innovative activations and user outreach initiatives
- Collaborating with cross-functional teams to ensure accurate and engaging social copy for AI enthusiast responses
ASSUMPTION: The sample projects listed above are intended to provide examples of the types of projects the successful candidate may work on and may not be exhaustive or applicable to all candidates.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Gemini app?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the team collaborate and communicate effectively in a dynamic, cross-functional environment?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for growth and development within the Gemini App Marketing team or other marketing teams within Google?
ASSUMPTION: The key questions listed above are intended to provide guidance and may not be exhaustive or applicable to all candidates.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare questions to ask the interviewer about the role, team, and company
- Follow up with the recruiter after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
