Social Media Marketing Writer (Freelance, Contract)

📌 Core Information

🔹 Job Title: Social Media Marketing Writer (Freelance, Contract)

🔹 Company: Omniscient Digital

🔹 Location: United States

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: 2025-04-25

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (US-based)

🚀 Job Overview

Key aspects of this role include:

• Creating long-form content for a B2B SaaS client
• Writing about social media marketing trends and digital strategy
• Collaborating with an editorial team to produce SEO-optimized content
• Meeting deadlines and communicating effectively with the editorial lead

ASSUMPTION: This role requires a strong understanding of social media marketing trends and SEO fundamentals, as well as excellent writing skills tailored to professional audiences.

📋 Key Responsibilities

✅ Write high-quality, long-form content across a variety of B2B, SaaS, and social media marketing topics

✅ Conduct thorough research to understand client products, target audiences, and industry context

✅ Incorporate keywords and SEO best practices without compromising readability or quality

✅ Cite credible sources, stats, and examples to support arguments and enhance credibility

✅ Adapt writing style to match the voice and tone of different client brands

✅ Work closely with editors to revise and refine content based on feedback

✅ Consistently meet deadlines and communicate proactively with the editorial lead

ASSUMPTION: Successful candidates will be able to balance search optimization with a natural, audience-first writing style and adapt their writing to different brand voices.

🎯 Required Qualifications

Education: A degree in journalism, marketing, creative writing, or a related field is preferred but not required.

Experience: 2-3 years of experience creating content for marketing, SEO, or B2B brands, particularly in the social media marketing or SaaS space.

Required Skills:

• Expertise in social media marketing trends and platforms
• Strong writing skills with a focus on B2B and SaaS content
• Familiarity with SEO fundamentals and keyword incorporation
• Ability to simplify complex topics into clear, engaging, and actionable content
• Organizational skills and self-motivation to manage workload and meet deadlines
• Openness to feedback and collaboration with editors

Preferred Skills:

• Experience working with an editorial team or content agency
• Portfolio showcasing social media marketing and B2B content

ASSUMPTION: Candidates with a proven track record in social media marketing content creation and a strong portfolio will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (based on industry standards for freelance writers with 2-3 years of experience in B2B and SaaS content creation)

Benefits:

• Remote work opportunities
• Skill improvement in SEO, editorial, marketing, and project management
• Ownership opportunities to take on more client work

Working Hours: Flexible, with a focus on meeting project deadlines

ASSUMPTION: The salary range is estimated based on industry standards for freelance writers with relevant experience. Actual compensation may vary based on performance and project scope.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, specializing in demand generation, content strategy, content marketing, and SEO for B2B brands

Company Size: 11-50 employees, offering a lean, agile, and experimental work environment

Founded: 2019, with a focus on turning SEO and content into growth engines for ambitious B2B SaaS companies

Company Description:

• Omniscient Digital partners with ambitious B2B brands to drive attributable organic growth
• Uses a qualitative and quantitative research process (OmniscientX) to develop custom strategies
• Builds content production operations that balance quality content with high velocity
• Helps build content distribution systems and ties efforts to attributable conversion metrics

Company Specialties:

• Demand generation
• Content strategy
• Content marketing
• SEO

Company Website: beomniscient.com

ASSUMPTION: Omniscient Digital's focus on research-driven strategies and high-quality content makes it an attractive choice for B2B SaaS companies looking to grow their organic presence.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and ownership within the role

Reporting Structure: This role reports directly to the editorial lead and works closely with the editorial team

Work Arrangement: Remote, with a focus on meeting project deadlines and communicating effectively with the editorial lead

Growth Opportunities:

• Taking on more client work and expanding responsibilities
• Developing skills in SEO, editorial, marketing, and project management
• Contributing to the company's research and innovation efforts

ASSUMPTION: Successful candidates will have the opportunity to grow within the role and make a significant impact on the company's content production operations.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): United States (candidates must be based in the US)

Geographic Context:

• The United States offers a large talent pool and diverse market for B2B SaaS content
• Remote work allows for flexibility and work-life balance
• Candidates should be comfortable working independently and managing their own time

Work Schedule: Flexible, with a focus on meeting project deadlines and communicating effectively with the editorial lead

ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills.

💼 Interview & Application Insights

Typical Process:

• Submit application with portfolio samples and application passcode
• Initial review and response within a few weeks
• If interested, further communication via email

Key Assessment Areas:

• Writing samples and portfolio quality
• Understanding of social media marketing trends and SEO fundamentals
• Communication skills and ability to meet deadlines

Application Tips:

• Submit 3-5 writing samples, with at least 2 focused on social media marketing or B2B topics
• Highlight relevant experience and skills in your resume and cover letter
• Be prepared to discuss your understanding of social media marketing trends and SEO

ATS Keywords: Social media marketing, content writing, SEO, B2B, SaaS, marketing trends, digital strategy, research, collaboration, editing

ASSUMPTION: The application process is straightforward, with a focus on reviewing writing samples and assessing relevant skills and experience.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: Successful candidates will be comfortable using relevant content management, SEO, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Lean and agile, with a focus on innovation and experimentation
• Data-driven, with a commitment to research and quantitative analysis
• Collaborative, with a focus on building and shipping high-quality content

Work Style:

• Remote work, with a focus on independent time management and communication
• Collaborative, with a focus on working closely with the editorial team
• Experimental, with a commitment to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a remote work environment and have strong self-motivation?
• Are you comfortable using relevant content management, SEO, and project management tools?
• Do you enjoy collaborating with an editorial team and receiving feedback on your work?

ASSUMPTION: Successful candidates will be comfortable working remotely, using relevant tools, and collaborating with an editorial team to produce high-quality content.

⚠️ Potential Challenges

• Meeting tight deadlines and managing multiple projects simultaneously
• Adapting to different brand voices and writing styles
• Keeping up with the latest social media marketing trends and SEO best practices
• Working independently and managing time effectively in a remote work environment

ASSUMPTION: Successful candidates will be able to manage their time effectively, adapt to different brand voices, and keep up with industry trends to overcome these challenges.

📈 Similar Roles Comparison

• This role differs from in-house content marketing positions in its focus on freelance contract work and remote collaboration with an editorial team
• Industry-specific context: B2B SaaS content creation requires a strong understanding of professional audiences and complex topics
• Career path comparison: This role offers opportunities for growth and ownership within the company's content production operations

ASSUMPTION: This role is well-suited to experienced freelance writers looking to grow within a remote, collaborative content production environment.

📝 Sample Projects

• Creating a comprehensive guide to social media marketing trends for a B2B SaaS client
• Writing a series of blog posts on digital strategy for a mid-sized marketing agency
• Producing a whitepaper on the future of B2B content marketing for a leading industry publication

ASSUMPTION: Successful candidates will have experience working on similar projects and be able to provide relevant samples in their portfolio.

❓ Key Questions to Ask During Interview

• Can you describe the editorial team's feedback process and how it contributes to content improvement?
• How does the company support freelance writers' professional development and growth?
• What are the most challenging aspects of working with B2B SaaS clients, and how does the company address them?
• How does the company measure the success of its content production operations, and how does this role contribute to those metrics?
• What is the company's approach to work-life balance and employee well-being in a remote work environment?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight relevant experience and skills in your resume and cover letter
• Submit 3-5 writing samples, with at least 2 focused on social media marketing or B2B topics
• Include the application passcode "social savvy" in your application
• Follow up via email if you haven't heard back within a few weeks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.