📌 Core Information
🔹 Job Title: Social Media - MEI/PJ - SÃO PAULO
🔹 Company: Whoosh
🔹 Location: São Paulo, Brazil
🔹 Job Type: Remote, MEI/PJ
🔹 Category: Marketing
🔹 Date Posted: 2025-04-15
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (with occasional on-site requirements for content creation)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies to increase brand presence and engagement
- Creating and managing engaging content across various social media platforms
- Collaborating with the design team to create visually appealing content
- Monitoring and analyzing campaign performance to optimize results
- Interacting with followers to foster engagement and brand loyalty
ASSUMPTION: This role requires a proactive, creative individual with a strong understanding of social media trends and best practices, as well as excellent communication skills.
📋 Key Responsibilities
✅ Create and manage engaging content for various social media platforms (Facebook, Instagram, X, LinkedIn, etc.)
✅ Be the face of the brand on social media, responsible for video production and content creation
✅ Develop and implement marketing strategies to increase brand reach and engagement
✅ Manage paid advertising campaigns on social media platforms, optimizing traffic and ROI
✅ Monitor and analyze campaign performance, adjusting strategies as needed
✅ Engage with followers, responding to comments and messages in a timely and effective manner
✅ Collaborate with the design team to create visually appealing content
✅ Stay updated with social media trends and propose creative ideas for campaigns and promotional activities
✅ Participate in strategic marketing meetings to provide insights on target audience and engagement strategies
ASSUMPTION: The role may require occasional on-site work for content creation, such as recording videos with Whoosh's patinetes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communication, Public Relations, or a related field
Experience: Proven experience (2-5 years) in social media management, preferably in a B2C environment
Required Skills:
- Excellent written and verbal communication skills in Portuguese
- Proficient in managing social media platforms and paid advertising campaigns
- Strong analytical skills to interpret metrics and make data-driven decisions
- Creativity and ability to think outside the box to create engaging content
- Familiarity with graphic design principles and collaboration with design teams
- Ability to work independently and manage multiple projects simultaneously
Preferred Skills:
- Certification in Digital Marketing
- Experience in influencer marketing and strategic partnerships
ASSUMPTION: While not explicitly stated, proficiency in English may be beneficial for this role, given the international nature of the company.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Brazil is typically between R$3,000 and R$5,000 per month, depending on experience and skills. However, as the company is based in New Zealand, the salary may be influenced by international standards.
Benefits:
- Professional development opportunities in a global, growing company
- Challenging and innovative projects that encourage creativity and innovation
Working Hours: Full-time (40 hours per week), with flexible hours to accommodate content creation and engagement with followers
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Whoosh is a multinational company specializing in shared electric scooter services, operating in over 60 cities worldwide, including Brazil.
Company Size: Whoosh has 11-50 employees globally, with a small presence in Brazil. This size allows for a more agile and innovative work environment.
Founded: Whoosh was founded in 2019 in Christchurch, New Zealand, and has since expanded its services internationally.
Company Description:
- Whoosh is committed to providing sustainable and efficient transportation solutions
- The company operates in the urban mobility sector, offering an alternative to traditional transportation methods
- Whoosh focuses on innovation, technology, and sustainability to improve urban life
Company Specialties:
- Shared electric scooter services
- Urban mobility solutions
- Sustainable transportation
Company Website: https://www.whoosh.solutions
ASSUMPTION: While Whoosh is a global company, the Brazilian market may have unique challenges and opportunities that differ from other regions.
📊 Role Analysis
Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in social media management.
Reporting Structure: The Social Media professional will likely report directly to the Marketing Manager or a similar role.
Work Arrangement: The role is primarily remote, with occasional on-site requirements for content creation. This arrangement allows for flexibility while ensuring the brand's visual consistency.
Growth Opportunities:
- Expanding the role's responsibilities as the company grows in Brazil
- Potential international opportunities within the Whoosh group
- Developing skills in related areas, such as content creation, video production, or digital marketing
ASSUMPTION: As Whoosh is a growing company, there may be opportunities for career progression within the organization.
🌍 Location & Work Environment
Office Type: Whoosh's Brazilian office is located in São Paulo, with a remote work arrangement for this role.
Office Location(s): 7 Canterbury Street, Christchurch, New Zealand (global headquarters)
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a vibrant cultural scene and diverse population
- The city is a major economic hub, with a strong focus on technology and innovation
- São Paulo's urban environment may present unique challenges and opportunities for social media engagement
Work Schedule: Full-time (40 hours per week), with flexible hours to accommodate content creation and engagement with followers
ASSUMPTION: The remote work arrangement may require occasional travel to São Paulo for content creation or team meetings.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the Marketing Manager or a similar role
- Final interview with the Country Manager or a similar role
Key Assessment Areas:
- Social media strategy and planning
- Content creation and storytelling
- Paid advertising campaign management
- Analytical skills and data-driven decision making
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and skills
- Include examples of successful social media campaigns you've managed or contributed to
- Demonstrate your understanding of Whoosh's brand and values in your application materials
- Prepare questions that showcase your interest in the role and the company
ATS Keywords: Social Media Management, Content Creation, Digital Marketing, Video Production, Campaign Management, Analytics, Communication, Creativity, Graphic Design Collaboration, Trend Awareness, Audience Engagement, Script Writing, Paid Advertising, Performance Monitoring, Strategic Insights
ASSUMPTION: As Whoosh is a global company, the interview process may involve candidates from different time zones and may be conducted in English or Portuguese, depending on the candidate's language skills.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
- Video editing software (e.g., iMovie, Adobe Premiere Pro)
- Analytics tools (e.g., Google Analytics, social media analytics platforms)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's skills and the company's preferences.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Whoosh values creativity and continuous improvement
- Sustainability: The company is committed to providing eco-friendly transportation solutions
- Collaboration: Whoosh fosters a team-oriented work environment
Work Style:
- Agile and adaptable: Whoosh operates in a dynamic and ever-changing market
- Data-driven: The company values evidence-based decision making
- Creative and innovative: Whoosh encourages employees to think outside the box
Self-Assessment Questions:
- How do you align with Whoosh's commitment to sustainability and innovation?
- How do you approach data-driven decision making in social media management?
- Can you provide an example of a creative social media campaign you've developed or contributed to?
ASSUMPTION: As Whoosh is a global company, cultural fit may be assessed based on the candidate's ability to work effectively in a diverse, international team.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously
- Adapting to the dynamic and ever-changing social media landscape
- Balancing the need for creativity and innovation with the company's brand guidelines
- Occasional on-site requirements for content creation, which may disrupt the remote work arrangement
ASSUMPTION: The remote work arrangement may present unique challenges, such as maintaining work-life balance and ensuring effective communication with the team.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on social media management and content creation
- The role may require occasional on-site work for content creation, unlike purely remote positions
- Compared to other social media management roles, this position offers the opportunity to work for a global company in the growing urban mobility sector
ASSUMPTION: As Whoosh is a growing company, the responsibilities and scope of this role may evolve over time.
📝 Sample Projects
- Developing a social media strategy to increase brand awareness and engagement in Brazil
- Creating visually appealing content for Whoosh's social media platforms, showcasing the company's commitment to sustainability and innovation
- Managing paid advertising campaigns to optimize traffic and ROI
- Analyzing campaign performance and adjusting strategies to improve results
ASSUMPTION: The specific projects assigned may vary depending on the company's priorities and the candidate's skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy for Brazil?
- What are the most significant challenges facing the social media team in Brazil?
- How does Whoosh support the professional development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does the company approach work-life balance for remote employees?
ASSUMPTION: Asking thoughtful questions demonstrates the candidate's interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience and skills
- Prepare examples of successful social media campaigns you've managed or contributed to
- Prepare questions that showcase your interest in the role and the company
- Follow up with the hiring manager one week after submitting your application, expressing your enthusiasm for the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
