📌 Core Information
🔹 Job Title: Social Media Officer
🔹 Company: Griffith University
🔹 Location: Southport, Queensland, Australia
🔹 Job Type: Full-time
🔹 Category: Higher Education
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading social media content creation and management
- Ensuring brand consistency across digital channels
- Collaborating with internal stakeholders to source compelling content
- Contributing to content marketing campaigns
- Overseeing content management systems and workflows
ASSUMPTION: This role requires strong communication skills, creativity, and the ability to work well with diverse teams. It also demands flexibility, including availability for after-hours, weekend, and on-call work as needed.
📋 Key Responsibilities
✅ Create compelling brand and recruitment content for social media and digital channels
✅ Champion brand consistency by developing and maintaining a writing and editing style guide
✅ Contribute to content marketing campaigns by researching, crafting, and adapting complex information
✅ Collaborate with Marketing Managers, Communications Officers, and the Web Studio team to plan and deliver high-quality, multiplatform content
✅ Oversee the use of content management and workflow systems to ensure accurate cataloguing and record-keeping
ASSUMPTION: This role involves regular collaboration with internal stakeholders and requires strong project management skills to ensure content is delivered on time and to a high standard.
🎯 Required Qualifications
Education: Tertiary qualifications in journalism, communication, marketing, or a related field
Experience: 2-5 years of relevant experience in social media management, content creation, or a related role
Required Skills:
- Excellent written and verbal communication skills
- Proven experience in social media management and content creation
- Strong project management skills
- Ability to work well under pressure and meet deadlines
- Familiarity with content management systems and workflows
Preferred Skills:
- Experience with video production
- Knowledge of the higher education sector
- Fluency in languages other than English
ASSUMPTION: While not explicitly stated, candidates with experience in a higher education setting or a related industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: AUD 79,705.66 - 89,416.39 per year + 17% superannuation (AUD 93,255.63 - 104,617.11 full package range)
Benefits:
- Learning and Development Opportunities
- Mix of on-campus and work-from-home options
- Salary packaging options and corporate health discounts
- Generous leave entitlements
- Educational staff assistance scheme
- Opportunities for internal mobility
- Health, Safety, and Wellbeing initiatives
Working Hours: Full-time position with flexibility for after-hours, weekend, and on-call work as needed
ASSUMPTION: The salary range provided is based on the Griffith University Higher Education Worker (HEW) scale, with the specified role being at HEW 6 level.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 201-500 employees
Founded: Griffith University was founded in 1971
Company Description:
- Griffith University is a multi-campus institution with a strong focus on research and community engagement
- The University offers a wide range of degree programs across various disciplines, including the Griffith Sciences School of Environment and Science
- Griffith University is committed to providing a safe and inclusive environment for all students, staff, and visitors
Company Specialties:
- Higher Education
- Research
- Community Engagement
Company Website: griffith.edu.au
ASSUMPTION: Griffith University is a well-established institution with a strong reputation for research and community engagement. The University's commitment to diversity, inclusion, and flexibility is evident in its employment practices and initiatives.
📊 Role Analysis
Career Level: Mid-level professional with opportunities for growth and development
Reporting Structure: This role reports to the Marketing Manager within the Marketing and Communications team
Work Arrangement: Hybrid work arrangement with a mix of on-campus and work-from-home options available
Growth Opportunities:
- Progression to a senior role within the Marketing and Communications team
- Expansion of responsibilities to include management of a team or specific projects
- Opportunities for professional development and learning through Griffith University's educational staff assistance scheme
ASSUMPTION: This role offers opportunities for career growth and development within the Marketing and Communications team and the wider Griffith University community.
🌍 Location & Work Environment
Office Type: Griffith University has multiple campuses across South East Queensland, with this role based at the Gold Coast or Nathan campus
Office Location(s): 1 Parklands Dr, Southport, Queensland 4215, AU and 170 Kessels Rd, Nathan, Queensland 4111, AU
Geographic Context:
- The Gold Coast campus is located in the heart of Southport, close to public transport, shopping, and dining options
- The Nathan campus is situated in the southern suburbs of Brisbane, with easy access to public transport and nearby amenities
- Both campuses offer a mix of on-campus and work-from-home options, providing flexibility for employees
Work Schedule: Full-time position with flexibility for after-hours, weekend, and on-call work as needed
ASSUMPTION: The Gold Coast and Nathan campuses offer a vibrant and dynamic work environment, with easy access to public transport and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager
- Final interview with the panel
Key Assessment Areas:
- Communication skills
- Creativity and innovation
- Project management skills
- Understanding of the higher education sector
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience in social media management and content creation
- Provide specific examples of your work in your resume and cover letter
- Demonstrate your understanding of the higher education sector and Griffith University's mission and values
ATS Keywords: Social Media Management, Content Creation, Brand Consistency, Content Marketing, Collaboration, Digital Marketing, Research, Editing, Communication, Stakeholder Engagement, Video Production, Content Strategy, Audience Engagement, Workflow Management, Campaign Development
ASSUMPTION: Griffith University uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello)
- Video editing software (e.g., Adobe Premiere Pro, iMovie)
ASSUMPTION: Familiarity with these tools and technologies is not explicitly required but may be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Integrity
- Respect
- Innovation
- Engagement
Work Style:
- Collaborative
- Dynamic
- Flexible
- Inclusive
Self-Assessment Questions:
- Do you have strong communication skills and the ability to work well with diverse teams?
- Are you comfortable working in a flexible and dynamic environment, including after-hours, weekend, and on-call work as needed?
- Do you share Griffith University's commitment to excellence, integrity, respect, innovation, and engagement?
ASSUMPTION: Griffith University values diversity, inclusion, and flexibility, and candidates who demonstrate a strong fit with these values are likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple social media channels and content streams simultaneously
- Balancing the demands of multiple stakeholders and projects
- Working in a fast-paced and dynamic environment
- Adapting to changes in the higher education sector and social media landscape
ASSUMPTION: These challenges are inherent in the role and require strong project management skills, adaptability, and the ability to work well under pressure.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Content Marketing Specialist in other industries
- However, this role is unique in its focus on the higher education sector and Griffith University's specific brand and audience
- Career progression in this role may involve moving into a senior role within the Marketing and Communications team or expanding responsibilities to include management of a team or specific projects
ASSUMPTION: While this role shares similarities with other social media and content marketing roles, its focus on the higher education sector and Griffith University's specific brand and audience makes it unique.
📝 Sample Projects
- Developing a social media content calendar for Griffith University's student recruitment campaign
- Creating engaging and informative content for Griffith University's research and innovation initiatives
- Managing Griffith University's social media channels during major events or crises
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of creativity and innovation required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the Marketing and Communications team?
- How does this role contribute to Griffith University's strategic objectives and brand?
- What opportunities are there for professional development and growth within this role and the wider Griffith University community?
- How does Griffith University support work-life balance for employees in this role?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These questions demonstrate your interest in the role and your understanding of the higher education sector and Griffith University's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application online through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experience in social media management and content creation
- Provide specific examples of your work in your resume and cover letter
- Demonstrate your understanding of the higher education sector and Griffith University's mission and values
- Follow up with the Talent Acquisition Partner, Laura Whitworth, after one week if you have not heard back about your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
