📌 Core Information
🔹 Job Title: Social Media Officer
🔹 Company: Griffith University
🔹 Location: Southport, Queensland, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Gold Coast or Nathan)
🚀 Job Overview
Key aspects of this role include:
- Creating and managing engaging content for Griffith University's social media and digital channels
- Collaborating with internal stakeholders to ensure consistent messaging and compelling content
- Developing and maintaining the University's writing and editing style guide
- Contributing to content marketing campaigns and overseeing content management systems
- Requiring flexibility for after-hours, weekend, and on-call work as needed
ASSUMPTION: This role requires strong communication skills, creativity, and the ability to work well with diverse teams. It also demands flexibility and adaptability to meet the University's strategic objectives.
📋 Key Responsibilities
✅ Create compelling brand and recruitment content, including social media posts and videos, to support strategic marketing objectives related to student recruitment and the University's reputation
✅ Champion brand consistency by developing and maintaining the University's writing and editing style guide, and reviewing content for accuracy, clarity, and alignment with Griffith's tone and style
✅ Contribute to content marketing campaigns by researching, crafting, and adapting complex information into engaging materials tailored to diverse audiences and digital channels
✅ Collaborate with Marketing Managers, Communications Officers, and the Web Studio team to plan and deliver high-quality, multiplatform content using industry best practices
✅ Oversee the use of content management and workflow systems, ensuring accurate cataloguing and record-keeping to support efficient production and access to content assets
ASSUMPTION: The role requires strong project management skills, attention to detail, and the ability to work effectively under deadlines.
🎯 Required Qualifications
Education: Tertiary qualifications in an area relating to journalism, communication, or marketing
Experience: Relevant work experience, education, and training equivalent to the required qualifications
Required Skills:
- Excellent written and verbal communication skills
- Proven experience in social media management and content creation
- Strong research and analytical skills
- Ability to work collaboratively and independently
- Familiarity with content management systems and workflow management
Preferred Skills:
- Experience in a higher education setting
- Knowledge of the Australian higher education sector
- Fluency in languages other than English
ASSUMPTION: Candidates with relevant experience in social media management, content creation, and stakeholder engagement will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: AUD 79,705.66 - 89,416.39 per year (HEW 6 base range) + 17% superannuation. Full package range: AUD 93,255.63 - 104,617.118
Benefits:
- Wide range of Learning and Development opportunities
- Mix of on-campus and work-from-home options
- Salary packaging options and corporate health discounts
- Generous leave entitlements, including paid parental leave and leave loading
- Support with future learning opportunities through the educational staff assistance scheme
- Opportunities for internal mobility
- Health, Safety, and Wellbeing initiatives, including on-campus gym facilities
Working Hours: Full-time position with flexibility for after-hours, weekend, and on-call work as needed
ASSUMPTION: The salary range is competitive for the higher education sector in Australia and reflects the level of responsibility and experience required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education. Griffith University is a leading Australian university with a strong focus on research and academic excellence.
Company Size: 201-500 employees. Griffith University offers a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Griffith University was founded in 1971 and has since grown to become a comprehensive, research-intensive university.
Company Description:
- Griffith University values excellence and offers a transformative learning experience
- The University is committed to leading research, academic excellence, and the pursuit of knowledge
- Griffith University provides a supportive and inclusive work environment that encourages diversity and innovation
Company Specialties:
- Higher Education
- Research and Academic Excellence
- Student Recruitment and Marketing
Company Website: https://www.griffith.edu.au/
ASSUMPTION: Griffith University's commitment to excellence, research, and academic innovation creates a dynamic and challenging work environment for employees.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and development within the Marketing and Communications team and the broader University community.
Reporting Structure: The Social Media Officer will report to the Manager, Marketing Communications.
Work Arrangement: Hybrid. This role requires on-site work at the Gold Coast or Nathan campus, with flexibility for remote work as needed.
Growth Opportunities:
- Progression to senior roles within the Marketing and Communications team
- Expansion of responsibilities to include additional channels or strategic initiatives
- Opportunities for internal mobility within the University
ASSUMPTION: The Social Media Officer role offers a unique opportunity to grow and develop within a dynamic and supportive work environment.
🌍 Location & Work Environment
Office Type: University campus. The Social Media Officer will be based at the Gold Coast or Nathan campus.
Office Location(s): 170 Kessels Rd, Nathan, Queensland 4111, AU and 1 Parklands Dr, Southport, Queensland 4215, AU
Geographic Context:
- The Gold Coast and Nathan campuses offer a vibrant and multicultural work environment
- The University is located in the state of Queensland, Australia, with a subtropical climate and abundant natural beauty
- Southport and Nathan are well-connected by public transportation and offer a range of housing options
Work Schedule: Full-time, with flexibility for after-hours, weekend, and on-call work as needed
ASSUMPTION: The Gold Coast and Nathan campuses provide a supportive and engaging work environment that encourages collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition Partner
- In-depth interview with the hiring manager and relevant stakeholders
- Reference checks and background verification
- Job offer and onboarding
Key Assessment Areas:
- Communication and interpersonal skills
- Creativity and innovation in content creation
- Understanding of the University's brand and strategic objectives
- Ability to work collaboratively and independently
- Adaptability and flexibility in meeting deadlines and priorities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experience for this role
- Demonstrate your understanding of Griffith University's brand and strategic objectives in your application materials
- Showcase your creativity and innovation in your portfolio or examples of previous work
- Prepare for interview questions that assess your communication, collaboration, and problem-solving skills
ATS Keywords: Social Media Management, Content Creation, Brand Consistency, Digital Marketing, Stakeholder Engagement, Campaign Development, Content Management Systems, Workflow Management, Audience Engagement, Video Production
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience in a variety of formats.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Content management systems (e.g., WordPress, Drupal)
- Workflow management tools (e.g., Asana, Trello)
- Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence in research and teaching
- Innovation and creativity
- Collaboration and engagement
- Integrity and respect
- Diversity and inclusion
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and team-oriented culture
- Focus on strategic objectives and results-driven approach
- Flexibility and adaptability to meet changing priorities and deadlines
Self-Assessment Questions:
- Do you share Griffith University's commitment to excellence and innovation?
- Are you comfortable working in a dynamic and collaborative team environment?
- Can you demonstrate strong communication and interpersonal skills, as well as the ability to work independently?
- Are you adaptable and flexible in meeting changing priorities and deadlines?
ASSUMPTION: Candidates who align with Griffith University's values and work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a dynamic work environment
- Collaborating effectively with diverse stakeholders across the University
- Adapting to changes in strategic objectives and priorities
- Maintaining brand consistency across multiple channels and platforms
ASSUMPTION: The Social Media Officer role presents unique challenges and opportunities for growth and development within a dynamic and supportive work environment.
📈 Similar Roles Comparison
- Unlike other social media roles, this position requires a strong understanding of the higher education sector and the University's strategic objectives
- This role offers opportunities for growth and development within a large and diverse organization
- Compared to other marketing and communications roles, the Social Media Officer position requires a strong focus on brand consistency and stakeholder engagement
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other social media and marketing positions in the higher education sector.
📝 Sample Projects
- Developing and implementing a social media strategy to support student recruitment and the University's reputation
- Creating engaging content for Griffith University's social media channels, including videos and graphics
- Collaborating with internal stakeholders to source and curate content for the University's digital channels
- Overseeing the use of content management and workflow systems to ensure accurate cataloguing and record-keeping
ASSUMPTION: The Social Media Officer role offers a variety of projects and initiatives that support the University's strategic objectives and brand.
❓ Key Questions to Ask During Interview
- How does this role support the University's strategic objectives and brand?
- What are the key priorities for this role in the first 90 days?
- How does the Social Media Officer collaborate with other teams and stakeholders within the University?
- What opportunities are there for growth and development within this role and the broader Marketing and Communications team?
- How does the University support work-life balance and employee well-being?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in and understanding of the role and the University.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application online through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experience for this role
- Prepare a portfolio or examples of your previous work that showcase your creativity and innovation in social media management and content creation
- Follow up with the Talent Acquisition Partner, Laura Whitworth, after one week if you have not received a response
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
