📌 Core Information
🔹 Job Title: Social Media Officer
🔹 Company: Griffith University
🔹 Location: Southport, Queensland, Australia
🔹 Job Type: Full-time
🔹 Category: Higher Education
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Gold Coast or Nathan)
🚀 Job Overview
Key aspects of this role include:
- Leading the creation, curation, and management of content across social media and digital channels
- Promoting the University's brand, student recruitment, and broader strategic objectives
- Collaborating with internal stakeholders to source compelling content and ensure consistent messaging
- Requiring flexibility, including availability for after-hours, weekend, and on-call work as needed
ASSUMPTION: This role requires strong communication skills, creativity, and the ability to work well with diverse teams. It also demands flexibility and adaptability to meet the needs of a dynamic university environment.
📋 Key Responsibilities
✅ Create compelling brand and recruitment content, including social media posts and videos, to support strategic marketing objectives related to student recruitment and the University's reputation.
✅ Champion brand consistency by developing and maintaining the University's writing and editing style guide. Review content for accuracy, clarity, and alignment with Griffith's tone and style, and provide expert advice on copywriting across the institution.
✅ Contribute to content marketing campaigns by researching, crafting, and adapting complex information into engaging materials tailored to diverse audiences and digital channels.
✅ Collaborate with Marketing Managers, Communications Officers, and the Web Studio team to plan and deliver high-quality, multiplatform content using industry best practices.
✅ Oversee the use of content management and workflow systems, ensuring accurate cataloguing and record-keeping to support efficient production and access to content assets.
ASSUMPTION: The role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail, as well as the ability to work independently and in a team.
🎯 Required Qualifications
Education: Tertiary qualifications in an area relating to journalism, communication, or marketing
Experience: An equivalent combination of relevant work experience, education, and training may be considered
Required Skills:
- Excellent written and verbal communication skills
- Strong creative writing and editing skills
- Proven ability to manage social media platforms and create engaging content
- Experience working with content management systems
- Knowledge of digital marketing strategies and best practices
- Ability to work collaboratively and build strong relationships with stakeholders
Preferred Skills:
- Experience in a higher education setting
- Familiarity with the Griffith University brand and values
- Proficiency in video production and editing
ASSUMPTION: While not explicitly stated, experience in social media management and content creation is highly desirable for this role.
💰 Compensation & Benefits
Salary Range: AUD 79,705.66 - 89,416.39 + 17% super (base range) or AUD 93,255.63 - 104,617.11 (full package range). This is an estimate based on the provided salary range and industry standards for similar roles in higher education.
Benefits:
- Learning and Development opportunities
- Mix of on-campus and work-from-home options
- Salary packaging options and corporate health discounts
- Generous leave entitlements, including paid parental leave and leave loading
- Educational staff assistance scheme
- Internal mobility opportunities
- Health, Safety, and Wellbeing initiatives
Working Hours: Full-time position with flexibility required for after-hours, weekend, and on-call work as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in higher education. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education. Griffith University is a multi-campus institution focused on leading research, academic excellence, and the transformative power of education.
Company Size: 201-500 employees. This size allows for a diverse range of opportunities and a vibrant campus community.
Founded: Griffith University was founded in 1971 and has since grown to become a comprehensive, research-intensive university, ranking in the top 2% of universities worldwide.
Company Description:
- Griffith University values excellence and aims to be a different type of university, focusing on leading research, academic excellence, and the transformative power of education.
- The University brings together exceptional minds from across the globe and from all walks of life, fostering a diverse and inclusive environment.
- Griffith's Marketing and Communications team provides strategic marketing and communications advice and develops, manages, and implements marketing and communications activities across all Griffith audiences.
Company Specialties:
- Leading research and academic excellence
- Transformative education and student-centered learning
- Diverse and inclusive campus community
- Strategic marketing and communications
Company Website: https://www.griffith.edu.au/
ASSUMPTION: Griffith University is committed to providing a safe and inclusive environment for all, valuing diversity, inclusion, and flexibility. It encourages Aboriginal and Torres Strait Islander people and people of all backgrounds to apply.
📊 Role Analysis
Career Level: Mid-level professional role, offering opportunities for growth and development within the Marketing and Communications team and the wider University community.
Reporting Structure: This role reports directly to the Marketing and Communications team and works closely with internal stakeholders across the University.
Work Arrangement: Hybrid work arrangement, with the option to work from home and on campus. The role requires flexibility, including availability for after-hours, weekend, and on-call work as needed.
Growth Opportunities:
- Progression within the Marketing and Communications team or other departments within the University
- Professional development opportunities through Learning and Development programs
- Internal mobility opportunities, allowing employees to explore different roles and areas of interest within the University
ASSUMPTION: This role offers opportunities for career growth and development within the University, as well as the chance to work on high-impact projects and initiatives.
🌍 Location & Work Environment
Office Type: Griffith University has multiple campuses, with this role being based at Gold Coast or Nathan.
Office Location(s): 170 Kessels Rd, Nathan, Queensland 4111, AU and 1 Parklands Dr, Southport, Queensland 4215, AU
Geographic Context:
- The Gold Coast campus is located in Southport, a vibrant city with a subtropical climate, beautiful beaches, and a thriving arts and culture scene.
- The Nathan campus is located in Brisbane's southern suburbs, offering a mix of urban and suburban living.
Work Schedule: Full-time position with flexible hours, including availability for after-hours, weekend, and on-call work as needed.
ASSUMPTION: The hybrid work arrangement and flexible hours allow for a better work-life balance, while the diverse campus locations offer unique opportunities and experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or virtual interview with the hiring manager and/or panel
- Reference checks
- Offer of employment
Key Assessment Areas:
- Communication skills and ability to create engaging content
- Creativity and innovation in content development
- Collaboration and teamwork skills
- Understanding of the Griffith University brand and values
- Adaptability and flexibility in a dynamic university environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience in social media management, content creation, and digital marketing.
- Demonstrate your understanding of the Griffith University brand and values in your application materials.
- Provide examples of your past work that showcase your creativity, attention to detail, and ability to work with diverse stakeholders.
ATS Keywords: Social Media Management, Content Creation, Digital Marketing, Brand Consistency, Higher Education, Griffith University, Marketing and Communications, Student Recruitment, Content Marketing, Collaboration, Stakeholder Engagement, Campaign Development, Content Strategy, Audience Engagement, Workflow Management, Video Production
ASSUMPTION: Griffith University uses Applicant Tracking Systems (ATS) to screen and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Content management systems (e.g., WordPress, Drupal)
- Video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Digital marketing tools (e.g., Google Analytics, Hootsuite, Buffer)
ASSUMPTION: Familiarity with these tools and technologies is desirable for this role, as they are commonly used in social media management and digital marketing.
👔 Cultural Fit Considerations
Company Values:
- Excellence in all endeavors
- Integrity and ethical behavior
- Diversity and inclusion
- Collaboration and partnerships
- Courage and innovation
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Student-centered and committed to excellence in education
Self-Assessment Questions:
- Do you align with Griffith University's values, particularly those related to diversity, inclusion, and collaboration?
- Are you comfortable working in a hybrid environment, with flexibility required for after-hours, weekend, and on-call work as needed?
- Do you have a proactive and results-driven approach to your work, with a strong commitment to excellence in education?
ASSUMPTION: Griffith University values diversity, inclusion, and flexibility, and encourages candidates to assess their fit with the University's values and work style before applying.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines
- Balancing creative and administrative tasks, requiring strong organizational skills and attention to detail
- Working with diverse stakeholders and managing feedback from various sources
- Adapting to a dynamic university environment, with changing priorities and shifting workloads
- Meeting the expectations of a high-profile institution with a strong brand and reputation
ASSUMPTION: These challenges are inherent in the role and require strong communication, organizational, and adaptability skills to overcome.
📈 Similar Roles Comparison
- This role is unique to Griffith University, focusing on the University's brand, student recruitment, and broader strategic objectives. However, similar roles may be found in other higher education institutions or marketing and communications agencies.
- In higher education, social media officers often work closely with marketing and communications teams to develop and implement content strategies that align with the institution's brand and values.
- Career progression in this field may lead to roles such as Senior Social Media Officer, Social Media Manager, or Digital Marketing Manager, with opportunities to specialize in specific areas of interest.
ASSUMPTION: While this role is unique to Griffith University, similar roles can be found in other higher education institutions or marketing and communications agencies. Career progression in this field offers opportunities to specialize and advance within the marketing and communications industry.
📝 Sample Projects
- Developing a social media campaign to promote Griffith University's student recruitment initiatives, including creating engaging content, managing platform-specific advertising, and tracking performance metrics.
- Creating a comprehensive brand style guide for Griffith University, outlining tone, voice, and visual identity guidelines for all marketing and communications materials.
- Collaborating with the Web Studio team to develop and implement a content marketing strategy, including blog posts, articles, and multimedia content, to support Griffith University's SEO and organic traffic goals.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Social Media Officer at Griffith University might undertake, showcasing the role's creative, strategic, and collaborative nature.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing and Communications department?
- How does this role fit into the University's broader strategic objectives, and what are the key priorities for the first 90 days?
- What opportunities are there for professional development and growth within the University and the Marketing and Communications team?
- How does Griffith University support work-life balance for its employees, particularly in hybrid or flexible work arrangements?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in these areas?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the University, allowing them to assess their fit and prepare for success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experience in social media management, content creation, and digital marketing.
- Provide examples of your past work that showcase your creativity, attention to detail, and ability to work with diverse stakeholders.
- Prepare for your interview by researching Griffith University's brand, values, and recent initiatives in student recruitment and marketing.
- Follow up with the Talent Acquisition Partner, Laura Whitworth, within one week of submitting your application to confirm receipt and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
