📌 Core Information
🔹 Job Title: Social Media Officer
🔹 Company: Griffith University
🔹 Location: Southport, Queensland, Australia
🔹 Job Type: Full-time
🔹 Category: Higher Education
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Gold Coast or Nathan)
🚀 Job Overview
Key aspects of this role include:
- Leading social media content creation and management
- Promoting the University's brand and supporting student recruitment
- Collaborating with internal stakeholders to source compelling content
- Ensuring brand consistency and messaging
- Working flexible hours, including after-hours, weekends, and on-call
ASSUMPTION: This role requires strong communication skills, creativity, and the ability to manage multiple projects simultaneously. It also demands flexibility and adaptability to meet the needs of a dynamic university environment.
📋 Key Responsibilities
✅ Create compelling brand and recruitment content for social media and digital channels
✅ Champion brand consistency by developing and maintaining a writing and editing style guide
✅ Contribute to content marketing campaigns by researching, crafting, and adapting complex information
✅ Collaborate with Marketing Managers, Communications Officers, and the Web Studio team to plan and deliver high-quality, multiplatform content
✅ Oversee the use of content management and workflow systems to ensure accurate cataloguing and record-keeping
ASSUMPTION: The role involves regular collaboration with various teams and stakeholders, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Tertiary qualifications in journalism, communication, marketing, or an equivalent combination of relevant work experience, education, and training.
Experience: 2-5 years of experience in social media management, content creation, or a related field.
Required Skills:
- Excellent written and verbal communication skills
- Proven experience in social media management and content creation
- Strong project management skills
- Ability to work independently and in a team environment
- Familiarity with content management systems and workflow tools
Preferred Skills:
- Experience in the higher education sector
- Knowledge of the Griffith University brand and values
- Fluency in languages other than English
ASSUMPTION: While not explicitly stated, candidates with experience in the higher education sector or knowledge of Griffith University may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: AUD 91,843 - 97,964 + 17% super (base range) or AUD 107,457 - 114,619 (full package range).
Benefits:
- Learning and development opportunities
- Mix of on-campus and work-from-home options
- Salary packaging options and corporate health discounts
- Generous leave entitlements, including paid parental leave and leave loading
- Support with future learning opportunities through the educational staff assistance scheme
- Opportunities for internal mobility
- Health, safety, and wellbeing initiatives, including on-campus gym facilities
Working Hours: Full-time position with flexible hours, including after-hours, weekends, and on-call work as needed.
ASSUMPTION: The salary range provided is based on the Griffith University Higher Education Worker (HEW) scale, with the base range corresponding to HEW 6 and the full package range including superannuation.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education. Griffith University is a multi-campus institution known for its innovative learning and teaching practices, and its commitment to equity, diversity, and inclusion.
Company Size: 201-500 employees. As a mid-sized university, Griffith offers a supportive work environment with opportunities for professional growth and development.
Founded: Griffith University was founded in 1971 and has since grown to become a leading provider of higher education in Australia.
Company Description:
- Griffith University is committed to excellence in teaching, research, and community engagement
- The University offers a wide range of degree programs across various disciplines
- Griffith is known for its innovative learning and teaching practices, as well as its commitment to sustainability and social justice
Company Specialties:
- Higher education and research
- Innovative learning and teaching practices
- Community engagement and partnerships
Company Website: www.griffith.edu.au
ASSUMPTION: Griffith University is a well-established institution with a strong reputation for academic excellence and innovation in higher education.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in social media management or a related field.
Reporting Structure: The Social Media Officer will report to the Marketing and Communications team and work closely with various internal stakeholders.
Work Arrangement: This is a hybrid role with a mix of on-campus and work-from-home options. The successful candidate may be required to work across multiple campuses, including Gold Coast and Nathan.
Growth Opportunities:
- Progression to senior roles within the Marketing and Communications team
- Expanding skills and expertise in digital marketing and content creation
- Opportunities for internal mobility within the University
ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing and Communications team and the broader University community.
🌍 Location & Work Environment
Office Type: Griffith University has multiple campuses, with this role based at the Gold Coast or Nathan campus.
Office Location(s): 170 Kessels Rd, Nathan, Queensland 4111, AU and 1 Parklands Dr, Southport, Queensland 4215, AU
Geographic Context:
- The Gold Coast campus is located in the vibrant city of Southport, offering a mix of urban and coastal living
- The Nathan campus is situated in the southern suburbs of Brisbane, providing easy access to the city and surrounding areas
- Both campuses offer a range of on-site amenities, including gym facilities and cafes
Work Schedule: Full-time position with flexible hours, including after-hours, weekends, and on-call work as needed.
ASSUMPTION: The work environment at Griffith University is supportive and collaborative, with a strong focus on work-life balance and employee wellbeing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager and/or panel
- Reference checks
- Offer of employment
Key Assessment Areas:
- Communication skills and ability to create engaging content
- Understanding of the Griffith University brand and values
- Ability to work collaboratively with internal stakeholders
- Project management skills and ability to meet deadlines
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experience in social media management and content creation
- Demonstrate your understanding of the Griffith University brand and values in your application materials
- Prepare examples of your previous social media content and campaigns to discuss during the interview
ATS Keywords: Social media management, content creation, brand consistency, marketing communications, higher education, Griffith University
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to demonstrate their fit for the role and the University's values.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello)
- Design and editing tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with relevant social media platforms, content management systems, and project management tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Excellence in teaching, research, and community engagement
- Innovation and creativity in learning and teaching practices
- Equity, diversity, and inclusion in all aspects of University life
Work Style:
- Collaborative and supportive team environment
- Focus on work-life balance and employee wellbeing
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you share Griffith University's commitment to excellence, innovation, and equity, diversity, and inclusion?
- Are you comfortable working in a collaborative and supportive team environment, with a focus on work-life balance?
- Do you have the skills and experience required to create engaging content and manage social media platforms effectively?
ASSUMPTION: Candidates who align with Griffith University's values and work style are more likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation projects simultaneously
- Working flexible hours, including after-hours, weekends, and on-call
- Adapting to the dynamic nature of the higher education sector and University priorities
- Collaborating effectively with various internal stakeholders and teams
ASSUMPTION: These challenges can be mitigated by strong project management skills, adaptability, and effective communication with internal stakeholders.
📈 Similar Roles Comparison
- This role is similar to other Social Media Officer or Content Creator positions in higher education, with a focus on promoting the institution's brand and supporting student recruitment
- However, this role may have more responsibility for brand consistency and collaboration with internal stakeholders than similar roles in other industries
- Career progression in this role may involve moving into senior marketing or communications roles within the University or related industries
ASSUMPTION: While this role shares similarities with other Social Media Officer or Content Creator positions, the unique context of higher education and Griffith University's brand and values make it a distinct opportunity.
📝 Sample Projects
- Developing and implementing a social media content calendar to support student recruitment and University reputation initiatives
- Creating engaging and informative content for various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn
- Collaborating with internal stakeholders to source compelling content and ensure consistent messaging across all digital channels
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, focusing on content creation, collaboration, and project management.
❓ Key Questions to Ask During Interview
- Can you describe the University's social media presence and how this role fits into the broader marketing and communications strategy?
- How does this role collaborate with other teams and stakeholders within the University, and what are the key priorities for the first 90 days?
- What opportunities are there for professional growth and development within the Marketing and Communications team and the broader University community?
- How does Griffith University support work-life balance and employee wellbeing, particularly for roles with flexible hours and on-call requirements?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the University, as well as your understanding of the key responsibilities and required skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application online through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experience in social media management and content creation
- Prepare examples of your previous social media content and campaigns to discuss during the interview
- Follow up with the hiring manager, Laura Whitworth, one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
