Social Media Officer

📌 Core Information

🔹 Job Title: Social Media Officer

🔹 Company: BIOTA Smart Home

🔹 Location: West Jakarta, Indonesia

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social media strategies to build brand presence and increase audience engagement.
• Creating and managing engaging content across various platforms, ensuring consistency with brand voice and messaging.
• Monitoring social media channels, responding to comments and messages, and engaging with followers.
• Analyzing social media performance metrics and preparing regular reports on key insights and recommendations for optimization.
• Staying updated on social media trends and best practices to enhance BIOTA's online presence.

ASSUMPTION: This role requires a strong understanding of social media platforms, particularly TikTok, and a passion for staying updated on digital content and campaign implementation trends.

📋 Key Responsibilities

✅ Develop and implement social media strategies to enhance brand presence and engagement.

✅ Create and manage content across various platforms, ensuring consistency with brand voice and messaging.

✅ Monitor social media channels, respond to comments and messages, and engage with followers.

✅ Analyze social media performance metrics and prepare regular reports on key insights and recommendations for optimization.

✅ Stay updated on social media trends and best practices to enhance BIOTA's online presence.

✅ Collaborate with the marketing team to align social media initiatives with overall marketing objectives.

ASSUMPTION: The role requires a proactive approach to social media management, with a focus on creating engaging content and analyzing performance metrics to drive continuous improvement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: At least 2 years of experience in a creative agency, brand, or startup, with a strong focus on social media management.

Required Skills:

• Proven proficiency in using various social media platforms, especially TikTok.
• Strong strategic thinking and business acumen.
• Familiarity with social media tools, such as Fanpage Karma, Sprout Social, Hootsuite, Buffer, and Meta Business Suite.
• Excellent written and verbal communication skills in English.

Preferred Skills:

• Experience with social media analytics tools.
• Knowledge of Indonesian language and culture.

ASSUMPTION: Candidates with experience in social media management, a strong understanding of social media trends, and excellent communication skills will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: IDR 15,000,000 - 20,000,000 per year (Based on experience and industry standards for the role and location)

Benefits:

• Health insurance
• Paid time off
• Opportunities for professional development and growth

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range is estimated based on industry standards for a Social Media Officer role in West Jakarta, considering the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Computers and Electronics Manufacturing. BIOTA Smart Home specializes in developing innovative smart home solutions that seamlessly integrate into modern lifestyles, offering convenience, security, and energy efficiency.

Company Size: 11-50 employees. As a mid-sized company, BIOTA Smart Home offers a dynamic work environment with opportunities for growth and collaboration.

Founded: 2023. BIOTA Smart Home was established in 2023 with a mission to transform homes into intelligent, connected spaces that provide comfort and peace of mind.

Company Description:

• BIOTA Smart Home is committed to customer-centric design, ensuring user-friendly experiences in its products and services.
• The company prioritizes innovation and staying ahead of industry trends to provide cutting-edge smart home solutions.
• BIOTA Smart Home fosters a collaborative work environment that encourages creativity and continuous learning.

Company Specialties:

• Smart home technology
• User-friendly design
• Innovative solutions

Company Website: www.biotahome.com

ASSUMPTION: BIOTA Smart Home's focus on innovation and customer-centric design creates an environment where creative problem-solving and user-focused thinking are highly valued.

📊 Role Analysis

Career Level: Mid-level. The Social Media Officer role is a mid-level position that requires a balance of strategic thinking, creativity, and analytical skills.

Reporting Structure: The Social Media Officer will report directly to the Marketing Manager and collaborate closely with the marketing team.

Work Arrangement: On-site, full-time. The role requires regular on-site presence to collaborate with the team and maintain a strong connection to the company's culture and objectives.

Growth Opportunities:

• As BIOTA Smart Home continues to grow, there may be opportunities for the Social Media Officer to take on additional responsibilities or move into a management role.
• The company encourages professional development and may provide opportunities for training and skill-building.

ASSUMPTION: The Social Media Officer role offers opportunities for growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on creativity and innovation.

Office Location(s): Komplek Daan Mogot Prima, Jakarta Barat, Jakarta, Indonesia

Geographic Context:

• West Jakarta is a bustling, multicultural district with a mix of traditional and modern influences.
• The office is located in a modern business park with easy access to public transportation and amenities.
• The area offers a variety of dining, shopping, and entertainment options.

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a 1-hour lunch break). The role may require occasional work outside of regular hours to manage social media channels and respond to customer inquiries.

ASSUMPTION: The work environment at BIOTA Smart Home is dynamic and collaborative, with a strong emphasis on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or video interview with the Marketing Manager
• Final interview with the Marketing Director
• Background check and offer

Key Assessment Areas:

• Social media strategy and planning
• Content creation and management
• Social media analytics and reporting
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your social media experience and relevant skills.
• Showcase your understanding of social media trends and your ability to create engaging content.
• Demonstrate your analytical skills by discussing how you approach social media performance metrics.

ATS Keywords: Social Media Strategy, Content Creation, Audience Engagement, Social Media Monitoring, Performance Analysis, Trend Awareness, Strategic Thinking, Business Acumen, Social Media Tools, Digital Content, Campaign Implementation, Social Listening, Report Generation, Communication Skills

ASSUMPTION: The application process at BIOTA Smart Home is designed to assess candidates' social media skills, strategic thinking, and cultural fit with the company's values.

🛠️ Tools & Technologies

• Social media platforms: TikTok, Instagram, Facebook, Twitter, LinkedIn
• Social media management tools: Hootsuite, Buffer, Sprout Social, Meta Business Suite
• Social media analytics tools: Google Analytics, Sprout Social, Hootsuite Insights
• Design tools: Canva, Adobe Creative Suite (optional)

ASSUMPTION: The Social Media Officer will be expected to have proficiency in using various social media platforms and management tools to create and analyze content effectively.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Continuous learning

Work Style:

• Creative and innovative
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay updated on social media trends and incorporate them into your strategies?
• Can you provide an example of a successful social media campaign you've managed, and how you measured its performance?
• How do you balance creativity and data-driven decision-making in your approach to social media management?

ASSUMPTION: Candidates who demonstrate a strong understanding of BIOTA Smart Home's values and a work style that aligns with the company's culture will be well-suited for the Social Media Officer role.

⚠️ Potential Challenges

• The role may require working outside of regular hours to manage social media channels and respond to customer inquiries.
• Social media trends and algorithms can change rapidly, requiring the Social Media Officer to stay constantly updated and adaptable.
• The role may involve managing multiple social media platforms simultaneously, requiring strong organizational skills and multitasking.
• The Social Media Officer must be comfortable working in a fast-paced, dynamic environment and responding to feedback from various stakeholders.

ASSUMPTION: The Social Media Officer role presents unique challenges that require strong adaptability, creativity, and analytical skills to succeed.

📈 Similar Roles Comparison

• The Social Media Officer role at BIOTA Smart Home focuses more on content creation and management than traditional marketing roles, which may have a broader focus on market research and campaign development.
• Compared to other social media roles in the tech industry, this position places a strong emphasis on innovation and staying ahead of industry trends.
• As a mid-level role, the Social Media Officer has opportunities for growth and development within the marketing department and the company as a whole.

ASSUMPTION: The Social Media Officer role at BIOTA Smart Home offers a unique blend of content creation, strategy, and analytics, with a strong focus on innovation and customer-centric design.

📝 Sample Projects

• Developing a social media strategy for a new product launch, including content creation, scheduling, and performance analysis.
• Managing a social media crisis and developing a communication plan to mitigate negative impact on the brand's reputation.
• Creating and implementing a user-generated content campaign to increase audience engagement and brand awareness.

ASSUMPTION: The Social Media Officer will be involved in a variety of projects that require strong strategic thinking, creativity, and analytical skills to drive results and enhance BIOTA Smart Home's online presence.

❓ Key Questions to Ask During Interview

• How does BIOTA Smart Home approach social media strategy and content creation for its products and services?
• Can you describe the team structure and dynamics within the marketing department?
• How does BIOTA Smart Home foster a culture of innovation and continuous learning?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does BIOTA Smart Home measure the success of its social media campaigns, and how are those metrics used to inform future strategies?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company's culture and objectives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media experience and relevant skills.
• Prepare examples of your previous social media work, demonstrating your ability to create engaging content and analyze performance metrics.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.