Social Media Partner

📌 Core Information

🔹 Job Title: Social Media Partner

🔹 Company: St. Luke's University Health Network

🔹 Location: Bethlehem, PA - 240 Union Station

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in creating engaging content for St. Luke's social media platforms
• Managing day-to-day activities for all SLUHN social media accounts
• Collaborating with marketing teams to develop content strategies
• Producing and editing video content for social media platforms
• Monitoring and analyzing social media performance

ASSUMPTION: This role requires a strong understanding of social media trends and a creative mindset to produce engaging content that resonates with various audiences.

📋 Key Responsibilities

✅ Create compelling written content for social media posts, including captions, hashtags, and ad copy, tailored for each platform's audience and tone

✅ Write and edit engaging social media content for various platforms, including Facebook, Twitter, Instagram, and LinkedIn

✅ Collaborate with marketing teams to brainstorm content ideas, campaigns, and initiatives that align with company objectives and target audience

✅ Attend events to promote brand on social channels

✅ Demonstrate proficiency in utilizing social media management tools (e.g., Sprout Social, HubSpot) for tracking, posting, and monitoring activities to maintain effective brand engagement and audience interaction

✅ Connect with influencers, oversee giveaways, optimize social media accounts and administer follower polls or surveys

✅ Produce and edit video content for social media platforms, including short-form videos, reels, stories, and possible live streams, to drive audience engagement and brand awareness

✅ Coordinate social media calendars, schedule posts, and maintain an organized content schedule

ASSUMPTION: This role requires strong communication skills, creativity, and the ability to work effectively in a team environment.

🎯 Required Qualifications

Education: Bachelor's Degree required. Journalism, marketing, communications, or related field.

Experience: Minimum of one to three years in social media.

Required Skills:

• Excellent time management skills and attention to detail
• Ability to work in a fast-paced environment
• Proficient with Microsoft Office Suite or related software
• Strong written and verbal communication skills
• Proficiency in social media management tools
• Video production and editing skills

Preferred Skills:

• Experience with Adobe Creative Suite (Photoshop, Premiere Pro)
• Knowledge of SEO best practices
• Fluency in a second language

ASSUMPTION: Candidates with experience in healthcare or non-profit marketing may have an advantage in understanding the organization's mission and values.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Marketing Coordinator/Assistant role in the Lehigh Valley, PA area)

Benefits:

• Health, dental, and vision insurance
• 403(b) retirement plan with employer match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (Some flexibility may be required for event coverage or content creation)

ASSUMPTION: Salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: St. Luke's University Health Network is a non-profit hospital system, providing a wide range of healthcare services to the Lehigh Valley and surrounding areas.

Company Size: St. Luke's is a large organization with over 10,000 employees, offering ample opportunities for growth and collaboration.

Founded: 1872, as a small community hospital, now grown into a comprehensive healthcare network.

Company Description:

• St. Luke's is a nationally recognized network of hospitals, physicians, and other health organizations, committed to providing high-quality, compassionate care to all patients.
• The organization is dedicated to advancing medical education and research, with a four-year medical school campus and 45 fully accredited graduate medical educational programs.
• St. Luke's is an equal opportunity employer, committed to diversity, equity, and inclusion in its workforce.

Company Specialties:

• Oncology
• Cardiology/Cardiovascular Surgery
• Neuroscience
• Orthopedics
• Level 1 and Level IV Adult Trauma Center
• Obstetrics/Perinatal Care
• Bariatric Surgery
• Radiology
• Women's/Children's Health
• Robotic/Minimally Invasive Surgery
• Emergency Medicine

Company Website: www.sluhn.org

ASSUMPTION: St. Luke's University Health Network is a well-established organization with a strong reputation in the Lehigh Valley and beyond. Its commitment to excellence in healthcare and employee development makes it an attractive employer for professionals in the field.

📊 Role Analysis

Career Level: This role is an entry to mid-level position in the marketing and communications field, offering opportunities for growth and advancement within the organization.

Reporting Structure: The Social Media Partner will report directly to the Marketing Manager and collaborate with various marketing teams, as well as other departments within the organization.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for content creation or event coverage.

Growth Opportunities:

• Advancement to a Marketing Coordinator or similar role within the organization
• Expanding skills and expertise in digital marketing and social media management
• Potential opportunities to work on special projects or initiatives

ASSUMPTION: This role offers a unique opportunity to gain experience in healthcare marketing and social media management, with potential for growth and development within the organization.

🌍 Location & Work Environment

Office Type: The main office is located in Bethlehem, PA, with additional locations throughout the Lehigh Valley and surrounding areas.

Office Location(s): 801 Ostrum Street, Bethlehem, PA 18015

Geographic Context:

• The Lehigh Valley is a region in eastern Pennsylvania, with a population of over 600,000 residents.
• The area is home to numerous cultural attractions, outdoor recreation opportunities, and a vibrant arts scene.
• The Lehigh Valley is conveniently located within driving distance of major cities such as New York City, Philadelphia, and Washington D.C.

Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (Some flexibility may be required for event coverage or content creation)

ASSUMPTION: The Lehigh Valley offers a high quality of life, with affordable housing, excellent schools, and a diverse range of cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the director of marketing

Key Assessment Areas:

• Creativity and writing skills
• Knowledge of social media trends and best practices
• Ability to work effectively in a team environment
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences in social media and marketing
• Include examples of your previous work, such as social media campaigns or content you've created
• Demonstrate your understanding of the healthcare industry and St. Luke's mission and values

ATS Keywords: Social Media Management, Content Creation, Copywriting, Video Production, Marketing, Healthcare, Non-Profit, St. Luke's University Health Network

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications through their resume, cover letter, and interview performance.

🛠️ Tools & Technologies

• Sprout Social
• HubSpot
• Microsoft Office Suite
• Adobe Creative Suite (Photoshop, Premiere Pro)
• Canva
• Hootsuite

ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Integrity
• Excellence
• Accountability
• Respect

Work Style:

• Collaborative
• Adaptable
• Results-driven
• Creative

Self-Assessment Questions:

• Do you have a strong commitment to patient-centered care and the organization's mission?
• Are you comfortable working in a fast-paced, team-oriented environment?
• Do you have a creative mindset and the ability to think outside the box?

ASSUMPTION: Candidates who align with St. Luke's values and work style are more likely to be successful in this role.

⚠️ Potential Challenges

• Managing multiple social media platforms and content calendars simultaneously
• Adapting to changes in social media trends and algorithms
• Balancing event coverage and content creation with day-to-day management tasks
• Working with a diverse range of stakeholders, including patients, healthcare providers, and community members

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to a Social Media Coordinator role, this position offers more responsibility and autonomy in managing social media accounts and content creation
• Unlike a Marketing Specialist role, this position focuses specifically on social media management and does not include other marketing channels
• This role offers the opportunity to gain experience in healthcare marketing and social media management, with potential for growth and development within the organization

ASSUMPTION: Candidates should consider their career goals and interests when comparing this role to similar positions in the field.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new healthcare service or initiative
• Creating and editing video content for social media platforms to raise awareness about a specific health issue or condition
• Managing and optimizing social media accounts to increase engagement and reach

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the organization?
• What opportunities are there for growth and development within the marketing department?
• How does the marketing team collaborate with other departments within the organization?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does St. Luke's support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role and the organization, and demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in social media and marketing
• Prepare examples of your previous work, such as social media campaigns or content you've created
• Demonstrate your understanding of the healthcare industry and St. Luke's mission and values
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.