📌 Core Information
🔹 Job Title: Social Media Partner
🔹 Company: St. Luke's University Health Network
🔹 Location: Bethlehem, PA - 240 Union Station
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for social media platforms, focusing on Instagram, Facebook, LinkedIn, and X
- Collaborating with marketing teams to develop content strategies and campaigns
- Managing day-to-day activities for all SLUHN social media accounts
- Attending events to promote the brand on social channels
- Utilizing social media management tools to track, post, and monitor activities
ASSUMPTION: This role requires strong writing and editing skills, as well as a deep understanding of various social media platforms and their audiences.
📋 Key Responsibilities
✅ Create compelling written content for social media posts, including captions, hashtags, and ad copy, tailored for each platform's audience and tone
✅ Write and edit engaging social media content for various platforms, including Facebook, Twitter, Instagram, and LinkedIn
✅ Collaborate with marketing teams to brainstorm content ideas, campaigns, and initiatives that align with company objectives and target audience
✅ Attend events to promote brand on social channels
✅ Demonstrate proficiency in utilizing social media management tools for tracking, posting, and monitoring activities to maintain effective brand engagement and audience interaction
✅ Connect with influencers, oversee giveaways, optimize social media accounts and administer follower polls or surveys
✅ Produce and edit video content for social media platforms, including short-form videos, reels, stories, and possible live streams, to drive audience engagement and brand awareness
✅ Coordinate social media calendars, schedule posts, and maintain an organized content schedule
ASSUMPTION: This role may require working flexible hours, including evenings and weekends, to ensure timely posting and engagement with audiences across different time zones.
🎯 Required Qualifications
Education: Bachelor's Degree in Journalism, Marketing, Communications, or a related field
Experience: Minimum of one to three years in social media
Required Skills:
- Excellent time management skills and attention to detail
- Ability to work in a fast-paced environment
- Proficient with Microsoft Office Suite or related software
- Strong writing and editing skills
- Familiarity with social media management tools (e.g., Sprout Social, HubSpot)
Preferred Skills:
- Experience with video production and editing
- Knowledge of SEO best practices
- Fluency in a second language
ASSUMPTION: Candidates with experience in healthcare or non-profit marketing may have an advantage in understanding the unique aspects of this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on industry standards for similar roles and experience levels)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with employer contribution
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Discounted gym memberships
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitals and Health Care
Company Size: 10,001+ employees
Founded: 1872
Company Description:
- St. Luke's University Health Network (SLUHN) is a fully integrated, regional, non-profit network providing services at 16 campuses and 350+ outpatient sites
- SLUHN operates the largest network of trauma centers in Pennsylvania and is the preeminent teaching hospital in central-eastern Pennsylvania
- The Network is a member of the Children’s Hospital Association and operates the nation’s longest continuously operating School of Nursing
Company Specialties:
- Oncology
- Cardiology/Cardiovascular Surgery
- Neuroscience
- Orthopedics
- Level 1 and Level IV Adult Trauma Center
- Obstetrics/Perinatal Care
- Bariatric Surgery
- Radiology
- Women's/Children's Health
- Robotic/Minimally Invasive Surgery
- Emergency Medicine
Company Website: www.sluhn.org
ASSUMPTION: St. Luke's University Health Network is a large, well-established organization with a strong commitment to its employees and the communities it serves.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Manager of Social Media & Content Strategy
Work Arrangement: On-site, with flexibility to work remotely for certain tasks or events
Growth Opportunities:
- Potential advancement to a Senior Social Media Manager role
- Expansion of responsibilities to include additional marketing channels or campaigns
- Opportunities for professional development and training
ASSUMPTION: This role offers opportunities for growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: On-site, with a hybrid work arrangement available for certain roles
Office Location(s): Bethlehem, PA - 240 Union Station
Geographic Context:
- The Lehigh Valley region, where St. Luke's is based, offers a mix of urban and rural environments, with easy access to major cities like New York and Philadelphia
- The area is known for its high quality of life, with a strong focus on education, arts, and culture
- The cost of living in the Lehigh Valley is generally lower than in major metropolitan areas
Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed
ASSUMPTION: The work environment at St. Luke's is collaborative and supportive, with a strong emphasis on teamwork and communication.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Director of Marketing Communications
Key Assessment Areas:
- Writing and editing skills
- Understanding of social media platforms and best practices
- Ability to work collaboratively and independently
- Cultural fit with the organization
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your social media content and campaigns, if available
- Be prepared to discuss your understanding of the healthcare industry and St. Luke's mission
ATS Keywords: Social Media Management, Content Creation, Writing, Editing, Collaboration, Event Promotion, Video Production, Social Media Strategy, Audience Engagement, Influencer Outreach, Time Management, Attention to Detail, Microsoft Office Suite, Social Media Tools, Brand Awareness, Campaign Development
ASSUMPTION: The application process at St. Luke's is competitive, and candidates who can demonstrate a strong understanding of the role and the organization's mission will have an advantage.
🛠️ Tools & Technologies
- Sprout Social
- HubSpot
- Microsoft Office Suite
- Video editing software (e.g., Adobe Premiere Pro, iMovie)
ASSUMPTION: Familiarity with these tools is not required but may be helpful in the application process.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Integrity
- Excellence
- Collaboration
- Innovation
- Stewardship
Work Style:
- Collaborative
- Adaptable
- Detail-oriented
- Creative
- Results-driven
Self-Assessment Questions:
- Do you have a strong commitment to St. Luke's mission and values?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a proven track record of creating engaging content for social media platforms?
ASSUMPTION: Candidates who can demonstrate a strong fit with St. Luke's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple social media accounts and platforms simultaneously
- Keeping up with the fast-paced nature of social media trends and best practices
- Balancing the need for creativity and innovation with the organization's brand guidelines
- Working with a diverse range of stakeholders, including patients, healthcare providers, and community members
ASSUMPTION: These challenges can be overcome with strong organizational skills, a deep understanding of social media, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Content Strategist position in other industries, but may require a deeper understanding of healthcare-specific content and regulations
- Compared to other social media roles, this position may have a greater emphasis on event promotion and community engagement
- Career progression in this role may involve moving into a management or strategic position within the marketing department or the broader organization
ASSUMPTION: Candidates with experience in healthcare marketing or a related field may find this role to be a good fit for their skills and interests.
📝 Sample Projects
- Developing a social media campaign to promote a new healthcare service or facility
- Creating engaging content for a healthcare organization's social media channels, including patient stories, educational resources, and event promotions
- Managing a social media crisis or issue, such as a negative review or breaking news story
ASSUMPTION: These projects are intended to give candidates an idea of the types of tasks they may be responsible for in this role, but may not be exhaustive or representative of all aspects of the job.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the organization?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does St. Luke's support the professional development and growth of its employees?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does St. Luke's engage with and support the local community?
ASSUMPTION: These questions are intended to help candidates better understand the role, the organization, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your social media content and campaigns, if available
- Be prepared to discuss your understanding of the healthcare industry and St. Luke's mission
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
