📌 Core Information
🔹 Job Title: Social Media Platform Manager - UK
🔹 Company: Netflix
🔹 Location: London, England, GB
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading Netflix's social media presence on key platforms
- Setting strategic direction for channel growth and engagement
- Managing content publishing and ensuring content optimization
- Collaborating cross-functionally with various teams
- Monitoring trends and industry leading practices
ASSUMPTION: This role requires a strong understanding of social media platforms, audience engagement, and creative content strategy.
📋 Key Responsibilities
✅ Lead Netflix UK on Facebook and Instagram, and contribute to global YouTube channels
✅ Set strategy for channels, aligning with business objectives
✅ Manage publishing schedules for each platform
✅ Co-manage retained reactive agency relationship, providing context, briefing, and real-time feedback
✅ Collaborate with title social managers to review and edit campaign assets for channels
✅ Support Netflix events, marketing activations, and industry events
✅ Share platform and audience knowledge with cross-functional teams
✅ Champion audience growth and engagement
✅ Monitor under-the-radar titles and pivot quickly when needed
✅ Test new formats, features, and ideas to create bold, exciting moments
✅ Stay alert to social trends and consider other platform opportunities
ASSUMPTION: This role requires a high level of organization, communication, and creative thinking to manage multiple platforms and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 8+ years of experience running social channels at a brand or publisher
Required Skills:
- Proven track record in social media management and audience development
- Strong creative eye and understanding of online audiences
- Deep passion for entertainment and internet culture
- Excellent organizational and communication skills
- Ability to work cross-functionally and sell creative vision
- Spirit of curiosity and interest in industry trends
Preferred Skills:
- Experience in partnering with creatives and agencies
- Fluency in additional languages
ASSUMPTION: Given the role's focus on UK audiences, strong local culture and consumer expertise are highly desirable.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Based on industry standards for similar roles at Netflix)
Benefits:
- Competitive benefits package
- Unlimited PTO
- Employee stock options
- Health, dental, and vision insurance
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility)
ASSUMPTION: Salary range is estimated based on industry standards for similar roles at Netflix, considering the required experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers - Netflix is a leading global entertainment service with over 300 million paid memberships in over 190 countries.
Company Size: 10,001+ employees - Netflix offers a large, diverse work environment with numerous opportunities for growth and collaboration.
Founded: 1997 - Netflix began as a DVD rental service and has since evolved into a streaming giant, revolutionizing the way people watch TV shows and movies.
Company Description:
- Netflix is the world's leading entertainment service, offering a wide variety of TV series, films, and games across various genres and languages.
- The company provides members with the ability to play, pause, and resume watching content anytime, anywhere, and change their plans at any time.
- Netflix is committed to inclusion, offering equal opportunities and celebrating diversity to build stronger teams.
Company Specialties:
- Streaming services
- Entertainment content production and distribution
- Original programming
- Global expansion
Company Website: netflix.com
ASSUMPTION: Netflix's large size and global presence offer applicants numerous opportunities for career growth and exposure to diverse projects and teams.
📊 Role Analysis
Career Level: Mid to Senior level - This role requires a high level of experience and expertise in social media management and audience development.
Reporting Structure: The Platform Manager reports directly to the Social Marketing team and collaborates with various cross-functional teams, including title social managers and the retained reactive agency.
Work Arrangement: On-site, full-time position based in London, with the possibility of occasional remote work for events or meetings.
Growth Opportunities:
- Potential to expand platform management responsibilities to additional regions or platforms
- Opportunities to collaborate with and learn from cross-functional teams
- Possibility to grow into a leadership or management role within the social marketing team
ASSUMPTION: This role offers significant growth potential within Netflix's expanding social marketing team and global organization.
🌍 Location & Work Environment
Office Type: Netflix's London office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 100 Winchester Circle, Los Gatos, CA, US (Global HQ) and 5808 W Sunset Blvd, Los Angeles, CA 90028, US (Main US Office)
Geographic Context:
- London is a vibrant, multicultural city with a thriving entertainment industry
- The city offers numerous networking opportunities and events relevant to the role
- London's time zone (GMT) may require occasional work outside of standard business hours to accommodate global team members
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for events and meetings
ASSUMPTION: Working in Netflix's London office provides applicants with the opportunity to be part of a dynamic, global team and engage with the city's thriving entertainment industry.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional team members
- Final interview with the social marketing team lead
- Background check and offer extension
Key Assessment Areas:
- Social media management and strategy skills
- Creativity and understanding of online audiences
- Cross-functional collaboration and communication skills
- Industry trends and insights
Application Tips:
- Tailor your resume and cover letter to highlight relevant social media management and audience development experience
- Include specific examples of successful social media campaigns or projects you've led
- Demonstrate your passion for entertainment and understanding of internet culture
ATS Keywords: Social Media Management, Audience Engagement, Creative Strategy, Community Management, Content Optimization, Event Coverage, Cross-Functional Collaboration, Trend Analysis, Organizational Skills, Communication Skills, Creative Thinking, Passion for Entertainment, Internet Culture Knowledge, Local Culture Expertise, Agency Management, Testing New Ideas
ASSUMPTION: Netflix's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on behavioral and situational-based questions.
🛠️ Tools & Technologies
- Social media platforms: Facebook, Instagram, YouTube
- Social media management tools: Hootsuite, Buffer, Sprout Social
- Analytics tools: Google Analytics, Facebook Insights, Instagram Insights
- Project management tools: Asana, Trello, Monday.com
ASSUMPTION: Familiarity with relevant social media platforms, management tools, and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inclusion - Netflix is committed to offering equal opportunities and celebrating diversity
- Integrity - The company values honesty, fairness, and accountability in all aspects of its business
- Excellence - Netflix strives for excellence in all areas of its operations, from content creation to customer service
Work Style:
- Collaborative - Netflix encourages cross-functional teamwork and open communication
- Innovative - The company values creativity, experimentation, and continuous learning
- Data-driven - Netflix uses data and analytics to inform decision-making and improve performance
Self-Assessment Questions:
- How do you align with Netflix's commitment to inclusion and diversity?
- Describe a time when you had to pivot quickly to address a changing social media landscape
- How do you approach testing new ideas and learning from failures in a social media context?
ASSUMPTION: Applicants should assess their fit with Netflix's values and work style, as well as their ability to thrive in a dynamic, data-driven, and collaborative environment.
⚠️ Potential Challenges
- Managing multiple platforms and stakeholders simultaneously may be challenging
- Keeping up with rapidly evolving social media trends and algorithms may require continuous learning
- Balancing reactive content creation with strategic planning may be difficult
- Occasional work outside of standard business hours may be required to accommodate global events or meetings
ASSUMPTION: Applicants should be prepared to manage multiple priorities, work collaboratively, and adapt to a dynamic, global work environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on managing multiple platforms and collaborating with various teams
- Industry-specific context: The entertainment industry is highly competitive and dynamic, with constant changes in trends and audience preferences
- Career path comparison: This role offers growth potential within Netflix's social marketing team and global organization
ASSUMPTION: Applicants should consider the unique aspects of this role and how it fits within Netflix's organization and the broader entertainment industry.
📝 Sample Projects
- Managing a successful social media campaign for a new Netflix original series launch
- Collaborating with cross-functional teams to create engaging content for a global event
- Analyzing social media data to inform content strategy and improve audience engagement
ASSUMPTION: Applicants should provide specific examples of their experience managing social media platforms, collaborating with cross-functional teams, and analyzing data to inform content strategy.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader social marketing team and Netflix's global organization?
- What are the most significant challenges facing the social media platforms in the UK market?
- How does Netflix approach collaboration and communication with cross-functional teams?
- What opportunities are there for growth and development within the social marketing team?
- How does Netflix support work-life balance for employees working in different time zones?
ASSUMPTION: Applicants should ask thoughtful, informed questions to demonstrate their interest in the role and understanding of the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Netflix careers portal
- Tailor your resume and cover letter to highlight relevant social media management and audience development experience
- Prepare examples of successful social media campaigns or projects you've led
- Research Netflix's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
