📌 Core Information
🔹 Job Title: Social Media & PR Manager
🔹 Company: DoorLoop
🔹 Location: Manhattan, New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social strategies across LinkedIn, Instagram, and X (Twitter) to attract attention and generate qualified leads.
- Building content that speaks to core segments while keeping messaging fast, smart, and on-brand.
- Pitching and landing stories that matter, including announcements, partnerships, product news, and thought leadership.
- Crafting compelling CTAs and campaigns that drive traffic to lead-gen pages and increase the volume and quality of leads generated from organic social channels.
- Building strong media and influencer relationships in the proptech, real estate, and SMB spaces.
- Ensuring every piece of content reflects DoorLoop’s tone: confident, clear, supportive, and modern.
ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly in the SaaS and proptech industries, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Develop and execute social strategies across LinkedIn, Instagram, and X (Twitter) that attract attention and generate qualified leads.
✅ Build content that speaks to our core segments—from emerging owners to mid-market pros—while keeping messaging fast, smart, and on-brand.
✅ Track what’s working. Cut what’s not. Optimize every post for growth and engagement.
✅ Pitch and land stories that matter—announcements, partnerships, product news, and thought leadership.
✅ Craft compelling CTAs and campaigns that drive traffic to lead-gen pages. Increase the volume and quality of leads generated from organic social channels. Analyze performance to optimize conversion strategies and content ROI.
✅ Build strong media and influencer relationships in the proptech, real estate, and SMB spaces.
✅ Own our PR calendar, press releases, and media kits. Plan and execute interviews, podcast appearances, and more.
✅ Ensure every piece of content reflects DoorLoop’s tone: confident, clear, supportive, and modern.
✅ Work cross-functionally to maintain message consistency across all touchpoints.
✅ Track brand awareness, sentiment, and earned media value. Use insights to guide decisions.
✅ Partner with marketing, product, and CX teams to sync launches and campaigns.
✅ Stay on top of trends. Share what’s coming next—and how we can lead it.
ASSUMPTION: This role requires a proactive approach to content creation, strong analytical skills, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Public Relations, or related field.
Experience: 3-5 years of experience in social media management and public relations. 3+ years of experience managing multi-platform social media strategy for B2B, SaaS, or high-growth brands.
Required Skills:
- Proven track record of successful PR campaigns and social media growth.
- Strong writing, editing, and communication skills.
- Proven ability to plan and execute content calendars across multiple platforms, consistently meeting deadlines and aligning with broader campaigns.
- Demonstrated success in growing social channels and increasing organic engagement (likes, comments, shares, and followers).
- Creative thinker with experience designing interactive campaigns that foster community participation and user-generated content.
- Skilled in analytics and social tools, with a strong track record of using data to measure ROI and improve performance.
- Excellent written communication skills with the ability to maintain a cohesive brand voice across public-facing interactions.
- Adept at managing customer interactions on social platforms, including timely responses to comments and reviews, resolving issues, and escalating feedback when needed.
- Highly organized, proactive, and detail-oriented, with a passion for building engaged communities through strategic content.
- Ability to work in a fast-paced, dynamic environment.
Preferred Skills:
- Experience with property management software or real estate technology.
- Fluency in additional languages.
ASSUMPTION: Applicants should have a strong portfolio showcasing their social media and PR work, as well as examples of successful campaigns and content strategies.
💰 Compensation & Benefits
Salary Range: $50,000 - $75,000 annually. Actual compensation will vary based on a candidate's qualifications, experience, and other relevant factors.
Benefits:
- Unlimited paid time off.
- 401(k) plan with 4% matching and instant vesting.
- Medical, dental, and vision insurance with 25% coverage for dependents across all plans.
- Life insurance with a $100,000 policy fully covered by DoorLoop.
- Short- and long-term disability insurance fully covered by DoorLoop.
- Paid maternity and paternity leave for birth and adoption.
- Monthly stipend for work-related expenses.
- Best-in-class equipment, including a company laptop and top-tier tools.
Working Hours: Full-time position with standard business hours, Monday through Friday.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York area. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: DoorLoop operates in the property management software industry, focusing on providing fast, smart, and modern solutions for property owners and managers.
Company Size: DoorLoop is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.
Founded: DoorLoop was founded in 2019, making it a relatively young and rapidly growing company.
Company Description:
- DoorLoop is property management software built for speed and the smart choice for people who take growth seriously.
- The company offers a blend of everything property managers need and nothing they don’t, with a focus on being modern and constantly improving.
- DoorLoop prides itself on providing real support, real fast from people who care and respond in minutes.
Company Specialties:
- Property Management Software
- Real Estate Software
- Commercial Real Estate PMS
- Residential Property Management Software
Company Website: https://www.doorloop.com
ASSUMPTION: DoorLoop's focus on growth and innovation makes it an attractive option for candidates seeking a fast-paced and challenging work environment.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in social media management and public relations.
Reporting Structure: The Social Media & PR Manager will report directly to the Marketing Director and work closely with various teams, including marketing, product, and CX.
Work Arrangement: This is an on-site position based in Manhattan, New York, with standard business hours from Monday to Friday.
Growth Opportunities:
- As DoorLoop continues to grow, there may be opportunities for the Social Media & PR Manager to take on additional responsibilities or lead a team in the future.
- The company's focus on innovation and collaboration provides ample opportunities for professional development and growth.
ASSUMPTION: Applicants should be comfortable working in a fast-paced environment and have the ability to adapt to changing priorities and projects.
🌍 Location & Work Environment
Office Type: DoorLoop's Manhattan office is a modern and collaborative workspace designed to foster creativity and productivity.
Office Location(s): Manhattan, New York, United States
Geographic Context:
- Manhattan is a vibrant and bustling neighborhood in New York City, offering a wide range of cultural, entertainment, and dining options.
- The area is well-connected by public transportation, making it easily accessible from other parts of the city.
- DoorLoop's office is located in a convenient and central location, providing easy access to various amenities and attractions.
Work Schedule: The Social Media & PR Manager will work standard business hours from Monday to Friday, with occasional flexibility for events or special projects.
ASSUMPTION: Applicants should be comfortable working in an urban environment and have the ability to commute to the office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume review
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to maintain a cohesive brand voice
- Understanding of social media trends and best practices
- Ability to analyze data and optimize content performance
- Creativity and strategic thinking
- Project management and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of successful social media campaigns or PR initiatives you've led in the past.
- Demonstrate your understanding of DoorLoop's brand and how your skills and experience align with the company's mission and values.
- Prepare questions to ask the interviewer about the company's culture, growth plans, or specific aspects of the role.
ATS Keywords: Social Media Management, Public Relations, Content Creation, Lead Generation, Analytics, Community Engagement, Campaign Management, Writing, Editing, Communication, Brand Voice, Trend Analysis, Customer Interaction, Proactivity, Organization, Creativity
ASSUMPTION: Applicants should be prepared to discuss their experience with social media management and public relations, as well as their understanding of DoorLoop's brand and industry trends.
🛠️ Tools & Technologies
- Social media platforms: LinkedIn, Instagram, X (Twitter), YouTube, TikTok
- Analytics tools: Google Analytics, HubSpot, Brandwatch, Sprout Social
- Project management tools: Asana, Trello, or similar
- Content creation tools: Canva, Adobe Creative Suite, or similar
ASSUMPTION: Applicants should have experience with relevant social media platforms, analytics tools, and project management software. Familiarity with content creation tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- People First: DoorLoop prioritizes the well-being and growth of its employees.
- Innovation: The company encourages creativity and continuous learning.
- Collaboration: DoorLoop fosters a culture of teamwork and open communication.
Work Style:
- Dynamic and fast-paced: Applicants should be comfortable working in a rapidly changing environment.
- Collaborative: The Social Media & PR Manager will work closely with various teams and stakeholders.
- Data-driven: DoorLoop uses data and analytics to inform decision-making and optimize performance.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable adapting to changing priorities and projects?
- Are you a strong communicator with excellent writing and editing skills, and can you maintain a cohesive brand voice across various platforms?
- Do you have experience managing customer interactions on social platforms and resolving issues effectively?
ASSUMPTION: Applicants should assess their fit with DoorLoop's company values and work style before applying to ensure a successful and fulfilling career with the organization.
⚠️ Potential Challenges
- The fast-paced nature of the role may require applicants to manage multiple projects and deadlines simultaneously.
- The Social Media & PR Manager will need to stay up-to-date with industry trends and best practices, which may require ongoing learning and adaptation.
- Applicants may face competition from other candidates with relevant experience and skills in the New York area.
- The on-site nature of the role may require applicants to commute to the office in Manhattan, which can be busy and congested during peak hours.
ASSUMPTION: Applicants should be prepared to discuss their strategies for managing multiple projects, staying current with industry trends, and navigating a competitive job market.
📈 Similar Roles Comparison
- Compared to similar roles in the industry, the Social Media & PR Manager position at DoorLoop offers a competitive salary range and comprehensive benefits package.
- DoorLoop's focus on growth and innovation provides unique opportunities for professional development and career advancement.
- Applicants should consider their career goals and long-term aspirations when comparing this role to similar positions in the industry.
ASSUMPTION: Applicants should research industry standards for similar roles and consider their personal and professional goals when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product or feature, including creating engaging content, optimizing for each platform, and analyzing performance.
- Pitching and securing coverage for a company milestone or achievement, such as a significant funding round or strategic partnership.
- Creating and distributing a press release announcing a major company update or change, such as a new CEO or expansion into a new market.
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and provide specific examples of their successes and challenges.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term growth plans and how this role fits into that vision?
- How does DoorLoop support the professional development and growth of its employees?
- Can you provide an example of a successful social media campaign or PR initiative that the company has executed in the past, and what made it successful?
- How does DoorLoop maintain a cohesive brand voice across various platforms and touchpoints?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
ASSUMPTION: Applicants should prepare thoughtful and insightful questions that demonstrate their understanding of the company and the role, as well as their interest in the organization's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of successful social media campaigns or PR initiatives you've led in the past.
- Prepare questions to ask the interviewer about the company's culture, growth plans, or specific aspects of the role.
- If selected for an interview, be prepared to discuss your experience with social media management and public relations, as well as your understanding of DoorLoop's brand and industry trends.
- Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
