📌 Core Information
🔹 Job Title: Social Media Internship
🔹 Company: Gusti Leder GmbH
🔹 Location: Rostock, Germany
🔹 Job Type: Part-time
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Hands-on experience in social media content creation and management
- Collaboration with the marketing team on campaigns and community management
- Gaining insights into the day-to-day operations of a lifestyle brand
- Opportunity for personal growth and idea implementation
ASSUMPTION: This internship is ideal for students or recent graduates looking to gain practical experience in social media marketing within the fashion industry.
📋 Key Responsibilities
✅ Support in planning, creating, and publishing social media content
✅ Collaboration on Reels, Stories, campaigns, and community management
✅ Close cooperation with the marketing team
ASSUMPTION: The role may involve working with various social media platforms, such as Instagram, TikTok, and Facebook, to create engaging content that resonates with the target audience.
🎯 Required Qualifications
Education: Pursuing or recently completed a degree in Marketing, Communications, or a related field
Experience: No prior experience required, but a strong interest in social media and fashion is essential
Required Skills:
- Passion for social media and creating engaging content
- Strong organizational and planning skills
- Excellent communication and teamwork skills
- Fluent in German and English (written and spoken)
Preferred Skills:
- Basic knowledge of social media analytics tools
- Experience with content creation software (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: While not required, any relevant experience or skills in social media management, content creation, or marketing would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €15 per month (based on German internship compensation standards)
Benefits:
- Practical insights into the day-to-day operations of a lifestyle brand
- Room for personal ideas and growth
- Compensation for the internship
Working Hours: Flexible, with a focus on part-time hours (around 20 hours per week)
ASSUMPTION: The salary range is an estimate based on German internship compensation standards, as the original job listing did not provide specific salary information.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion, with a focus on sustainable and slow fashion principles
Company Size: 51-200 employees, providing a medium-sized company environment with opportunities for growth and learning
Founded: 2009, with a 14-year history in the fashion industry
Company Description:
- Gusti Leder is a retail company committed to sustainability, slow fashion, and transparency
- The company uses leather as its primary material and emphasizes the entire production process
- Gusti Leder offers a wide range of products, including bags, backpacks, accessories, and stationery
Company Specialties:
- Sustainable and ethical production practices
- Transparent and traceable supply chain
- Customization and personalization options for products
Company Website: https://www.gusti-leder.de/
ASSUMPTION: Gusti Leder's commitment to sustainability, slow fashion, and transparency sets it apart in the fashion industry and provides a unique environment for interns to learn and grow.
📊 Role Analysis
Career Level: Entry-level (Internship)
Reporting Structure: The intern will report directly to the marketing team and work closely with them on various projects
Work Arrangement: Part-time, with flexible hours and a focus on social media content creation and management
Growth Opportunities:
- Potential full-time employment after the internship, depending on performance and company needs
- Opportunities to learn and develop skills in social media marketing, content creation, and campaign management
ASSUMPTION: While this role is an internship, there may be opportunities for growth and full-time employment within the company, depending on the intern's performance and the company's needs.
🌍 Location & Work Environment
Office Type: On-site, with the possibility of remote work for specific tasks or projects
Office Location(s): Rostock, Germany
Geographic Context:
- Rostock is a city in the federal state of Mecklenburg-Western Pomerania, Germany
- The city offers a mix of urban and coastal living, with a population of around 200,000 people
- Rostock is known for its historic city center, cultural attractions, and proximity to the Baltic Sea
Work Schedule: Flexible, with a focus on part-time hours (around 20 hours per week)
ASSUMPTION: The work environment at Gusti Leder is likely to be collaborative, creative, and focused on sustainable and ethical practices within the fashion industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video call screening interview
- In-person or virtual interview with the marketing team
- Decision and offer
Key Assessment Areas:
- Understanding of social media platforms and trends
- Creativity and content ideation skills
- Communication and teamwork abilities
- Alignment with Gusti Leder's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your passion for social media, fashion, and relevant skills
- Showcase your understanding of Gusti Leder's brand and values in your application materials
- Prepare examples of your social media content or campaigns to discuss during the interview
ATS Keywords: Social Media, Content Creation, Community Management, Marketing, Fashion, Internship, Entry-level
ASSUMPTION: The application process may involve multiple stages, including an initial screening interview and a final interview with the marketing team, to assess the candidate's fit for the role and the company.
🛠️ Tools & Technologies
- Social media platforms: Instagram, TikTok, Facebook, etc.
- Content creation software: Canva, Adobe Creative Suite, etc.
- Social media analytics tools: Hootsuite, Sprout Social, etc. (basic knowledge required)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the intern's assigned projects.
👔 Cultural Fit Considerations
Company Values:
- Sustainability and ethical production practices
- Transparency and traceability in the supply chain
- Customization and personalization options for products
Work Style:
- Collaborative and creative environment
- Focus on sustainable and ethical practices within the fashion industry
- Flexible and adaptable to changing priorities and projects
Self-Assessment Questions:
- How do you align with Gusti Leder's commitment to sustainability and slow fashion?
- How do you approach creating engaging content for social media platforms?
- How do you handle working on multiple projects with varying priorities?
ASSUMPTION: Gusti Leder values candidates who are passionate about sustainability, ethical fashion, and creating engaging content for social media platforms.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation tasks simultaneously
- Keeping up with the latest social media trends and algorithms
- Adapting to a fast-paced and ever-changing work environment
- Balancing internship responsibilities with academic commitments
ASSUMPTION: While these challenges may arise, Gusti Leder offers a supportive work environment that encourages learning and growth.
📈 Similar Roles Comparison
- This internship focuses on social media content creation and management, unlike related roles that may focus on other aspects of marketing or e-commerce
- Gusti Leder's commitment to sustainability and slow fashion sets it apart from other fashion retailers
- This role offers an opportunity to gain practical experience in social media marketing within the fashion industry
ASSUMPTION: This internship provides a unique opportunity to learn and grow within a company that prioritizes sustainability and ethical practices in the fashion industry.
📝 Sample Projects
- Creating and implementing a social media campaign to promote a new product launch
- Developing and executing a content calendar for multiple social media platforms
- Analyzing social media metrics and providing insights to inform future content strategies
ASSUMPTION: The specific projects assigned may vary depending on the intern's skills, the company's needs, and the duration of the internship.
❓ Key Questions to Ask During Interview
- How does Gusti Leder approach social media marketing, and what are the key priorities for this role?
- What opportunities are there for growth and learning within the marketing team and the company as a whole?
- How does Gusti Leder support work-life balance for its employees, particularly interns?
- What are the most challenging aspects of working in social media marketing for the fashion industry, and how can this role help me develop the skills to overcome them?
- How does Gusti Leder measure the success of its social media campaigns, and what metrics are most important for this role?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides an opportunity to learn more about the company and its expectations for the internship.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your passion for social media, fashion, and relevant skills
- Prepare examples of your social media content or campaigns to discuss during the interview
- Follow up with the hiring manager, Anne, via email (personal@gusti-leder.de) if you have any questions about the application process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
