📌 Core Information
🔹 Job Title: Social Media Internship
🔹 Company: Gusti Leder GmbH
🔹 Location: Rostock, Germany
🔹 Job Type: Part-time, Internship
🔹 Category: Retail - Apparel & Fashion
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Hands-on experience in social media content creation and management
- Collaboration with the marketing team on campaigns and community management
- Insights into the daily operations of a lifestyle brand
- Opportunity to grow and develop your skills in a creative environment
ASSUMPTION: This internship is ideal for students or recent graduates looking to gain practical experience in social media marketing and fashion retail.
📋 Key Responsibilities
✅ Support in planning, creating, and publishing social media content
✅ Collaboration on Reels, Stories, campaigns, and community management
✅ Close cooperation with the marketing team
ASSUMPTION: The intern will be expected to work independently and take initiative while also being able to collaborate effectively with the team.
🎯 Required Qualifications
Education: High school diploma or equivalent; currently enrolled in or recent graduate of a relevant degree program (e.g., Marketing, Communications, Fashion)
Experience: No previous work experience required, but relevant internships or projects are a plus
Required Skills:
- Passion for social media and a keen eye for good content
- Strong organizational and planning skills
- Excellent communication and teamwork skills
- Fluent German and English language skills
Preferred Skills:
- Experience with social media management tools
- Knowledge of the fashion industry and trends
ASSUMPTION: Applicants should have a genuine interest in social media and fashion, as well as a willingness to learn and adapt in a dynamic work environment.
💰 Compensation & Benefits
Salary Range: €15 per hour (industry standard for entry-level internships in Germany)
Benefits:
- Practical insights into the daily operations of a lifestyle brand
- Room for personal ideas and growth
- Compensation for the internship
Working Hours: 20 hours per week (flexible scheduling)
ASSUMPTION: The salary range is estimated based on industry standards for entry-level internships in Germany's retail and fashion sectors.
📌 Applicant Insights
🔍 Company Context
Industry: Retail - Apparel & Fashion, with a focus on sustainable and transparent production methods
Company Size: 51-200 employees, offering a supportive and collaborative work environment
Founded: 2009, with a strong commitment to slow fashion principles and ethical responsibility
Company Description:
- Gusti Leder is a growing retail company that uses leather as its primary material, emphasizing sustainability, slow fashion, and transparency
- The company offers a wide range of products, including bags, backpacks, accessories, and stationery, all characterized by their unique charm and elegance
- Gusti Leder is committed to creating stylish and functional products that accompany customers on their adventures while promoting conscious consumption
Company Specialties:
- Transparent production methods
- Promotion of slow fashion principles
- Customization and personalization options for products
Company Website: https://www.gusti-leder.de/
ASSUMPTION: Gusti Leder's commitment to sustainability, transparency, and slow fashion sets it apart in the competitive fashion retail industry.
📊 Role Analysis
Career Level: Entry-level (0-2 years), with opportunities for growth and development
Reporting Structure: The intern will report directly to the marketing team and work closely with them on various projects
Work Arrangement: Part-time, on-site internship with flexible scheduling
Growth Opportunities:
- Potential full-time employment after the internship, depending on performance and company needs
- Opportunities to learn and develop new skills in social media marketing and fashion retail
- Exposure to various aspects of the business, fostering a well-rounded understanding of the industry
ASSUMPTION: This internship offers a unique opportunity for personal and professional growth in a dynamic and creative environment.
🌍 Location & Work Environment
Office Type: Creative and collaborative work environment, with a focus on open communication and teamwork
Office Location(s): Rostock, Germany
Geographic Context:
- Rostock is a coastal city in northeastern Germany, offering a mix of urban and natural surroundings
- The city is known for its vibrant cultural scene, historic architecture, and proximity to beautiful beaches
- Rostock is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Flexible scheduling, with a focus on maintaining a healthy work-life balance
ASSUMPTION: The intern should be comfortable working in a collaborative and creative environment, with a willingness to adapt to a flexible work schedule.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the marketing team to discuss the role and answer any questions
- Decision and offer extension
Key Assessment Areas:
- Passion for social media and fashion
- Strong organizational and planning skills
- Excellent communication and teamwork skills
- Fluency in German and English
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Showcase your understanding of Gusti Leder's brand and values in your application materials
- Prepare examples of your previous social media content or campaigns to discuss during the interview
ATS Keywords: Social Media, Content Creation, Community Management, Marketing, Fashion, Retail, Internship, Entry-level
ASSUMPTION: Applicants should be prepared to demonstrate their enthusiasm for social media and fashion, as well as their ability to work effectively in a team and manage their time efficiently.
🛠️ Tools & Technologies
- Social media platforms: Instagram, TikTok, Facebook, etc.
- Social media management tools: Hootsuite, Buffer, etc. (experience not required but a plus)
- Design tools: Canva, Adobe Creative Suite, etc. (for creating visual content)
ASSUMPTION: The intern should be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Sustainability and transparency in production methods
- Promotion of slow fashion principles and ethical responsibility
- Creativity and innovation in product design and marketing
Work Style:
- Collaborative and creative work environment
- Open communication and teamwork
- Flexible scheduling and a focus on maintaining a healthy work-life balance
Self-Assessment Questions:
- How do you align with Gusti Leder's commitment to sustainability and slow fashion?
- How comfortable are you working in a collaborative and creative environment with flexible scheduling?
- How do your personal work styles and preferences fit with Gusti Leder's company culture?
ASSUMPTION: Applicants should be genuinely interested in Gusti Leder's mission and values, as well as comfortable working in a creative and collaborative environment with flexible scheduling.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines
- Adapting to a fast-paced and dynamic work environment
- Balancing internship responsibilities with academic or other commitments
- Navigating public transportation in Rostock (if not already familiar with the city)
ASSUMPTION: Applicants should be prepared to manage their time effectively, prioritize tasks, and adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This internship focuses more on hands-on content creation and management than strategic planning or analysis
- Gusti Leder's commitment to sustainability and slow fashion sets it apart from other fashion retail companies
- This role offers a unique opportunity to gain practical experience in a growing and innovative company
ASSUMPTION: Applicants should consider the specific focus and benefits of this internship compared to other entry-level roles in the fashion retail industry.
📝 Sample Projects
- Creating and scheduling social media content for a week-long campaign
- Researching and implementing new social media strategies to increase engagement
- Assisting in the planning and execution of a social media event or giveaway
ASSUMPTION: The intern will have the opportunity to work on a variety of projects that showcase their skills and contribute to Gusti Leder's social media presence.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship role in the first few months?
- How does Gusti Leder support the growth and development of its interns?
- What are the most rewarding aspects of working in social media for Gusti Leder?
- How does Gusti Leder measure the success of its social media campaigns and content?
- What opportunities are there for full-time employment after the internship?
ASSUMPTION: Applicants should use the interview as an opportunity to learn more about the role, the company, and the potential for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your previous social media content or campaigns to discuss during the interview
- Follow up with Anne, your contact person, via email at personal@gusti-leder.de within one week of submission
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
