Social Media Producer

📌 Core Information

🔹 Job Title: Social Media Producer

🔹 Company: Univision

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Full-Time

🔹 Category: Media & Communications

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Optimizing social media presence for local TV stations
• Developing distribution strategies for digital content
• Producing engaging content for various social media platforms
• Training team members on social media best practices

ASSUMPTION: This role requires a deep understanding of social media trends and algorithms, as well as strong writing skills and a passion for serving the Latino community in the U.S.

📋 Key Responsibilities

✅ Responsible for the digital presence of local TV stations on platforms like Facebook, Instagram, WhatsApp, TikTok, and X (formerly Twitter)

✅ Develops content distribution strategies in collaboration with multimedia producers and other social media editors

✅ Creates digital content and writes engaging copies to encourage audience interaction

✅ Stays updated on social media trends and suggests their incorporation into Televisa-Univision's content

✅ Trains TV producers and reporters on social media management according to algorithm changes

✅ Provides reports on special coverage between TV and digital teams to determine achievements and learnings

✅ Manages access to social media accounts and ensures the security of the company

✅ Supports the distribution of marketing content for local channels, VIX, and Televisa-Univision

ASSUMPTION: This role demands creativity, strong journalistic skills, and a genuine interest in serving the Latino community in the U.S.

🎯 Required Qualifications

Education: Not specified (ASSUMPTION: A bachelor's degree in Journalism, Communications, or a related field is preferred)

Experience: Minimum of four years in social media management for media companies or digital agencies

Required Skills:

• Exceptional writing skills
• Passion for serving the Latino community in the U.S. and interest in news
• Dominance of social media platforms: TikTok, WhatsApp, Instagram, Facebook, Threads, Bluesky, X
• Basic photo and video editing skills
• Experience with social media management platforms like Sprout Social or Hootsuite
• Knowledge of social media analytics and reporting platforms

Preferred Skills:

• Bilingual or multilingual skills
• Experience in a multicultural environment

ASSUMPTION: Strong communication skills, both written and verbal, are essential for this role. Additionally, candidates should be proactive, curious, and eager to learn about platform trends and changes.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Social Media Producer with 5-10 years of experience in Mexico City, the estimated salary range is MXN 100,000 - 150,000 per month (ASSUMPTION: This range may vary based on the candidate's specific skills and experience)

Benefits:

• Life Insurance
• Major Medical Expenses Insurance

Working Hours: Full-time, Monday to Friday, with the possibility of working evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Univision is a leading Spanish-language media company, focusing on news, sports, music, and entertainment. It is the #1 network among U.S. Hispanics, offering a wide range of content across various platforms.

Company Size: Univision has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Univision was founded in 1961 and has since grown to become a prominent player in the Spanish-language media landscape.

Company Description:

• Univision is home to the most-watched Spanish-language content across news, sports, music, and entertainment.
• The company offers a diverse range of programming, including morning shows, evening newscasts, live talk shows, reality competitions, telenovelas, and scripted titles.
• Univision delivers the biggest moments in Latin music and is home to top-rated music award shows like Premio Lo Nuestro and the Latin GRAMMY Awards.

Company Specialties:

• Spanish-Language Media Company
• Digital
• Marketing Services
• Research
• Broadcast
• News
• Entertainment
• Sports

Company Website: https://www.univision.com/

ASSUMPTION: Univision's extensive experience and market leadership make it an attractive employer for professionals seeking to grow their careers in the Spanish-language media industry.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals with a proven track record in social media management, seeking to advance their careers in a dynamic and growing media organization.

Reporting Structure: The Social Media Producer will report directly to the Local Digital team and collaborate with various departments, including multimedia producers, reporters, and local station teams.

Work Arrangement: This is an on-site position, requiring the candidate to work from Univision's offices in Mexico City. However, some flexibility may be available for remote work, depending on the company's policies and the candidate's specific needs.

Growth Opportunities:

• Progression to a senior or management role within the social media or digital teams
• Expansion into other areas of the business, such as content creation, production, or strategy
• Potential international assignments or collaborations with Univision's global operations

ASSUMPTION: Univision's extensive reach and diverse programming offer numerous opportunities for growth and development within the organization.

🌍 Location & Work Environment

Office Type: Univision's Mexico City office is a dynamic and multicultural environment, with a strong focus on collaboration and teamwork.

Office Location(s): Avenida Chapultepec No. 19, planta Baja, Mexico City, Ciudad de México, Mexico

Geographic Context:

• Mexico City is the capital and most populous city of Mexico, offering a vibrant cultural scene, rich history, and diverse culinary experiences.
• The city is known for its bustling arts and entertainment industry, providing ample opportunities for networking and professional growth within the media sector.
• Mexico City's central location in North America makes it an ideal hub for collaboration with Univision's operations in the United States and other international markets.

Work Schedule: The work schedule for this role is typically Monday to Friday, with the possibility of working evenings and weekends as needed to cover breaking news or special events.

ASSUMPTION: Working in Mexico City offers candidates the opportunity to live and work in a dynamic, multicultural environment with a rich history and vibrant arts scene.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the Local Digital team
• Final interview with the department head or senior management

Key Assessment Areas:

• Writing and communication skills
• Social media knowledge and platform expertise
• Cultural awareness and understanding of the Latino community in the U.S.
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of your social media management achievements and the impact you've made in previous positions
• Demonstrate your passion for serving the Latino community and your understanding of their unique needs and interests

ATS Keywords: Social Media Management, Content Creation, Writing Skills, Community Engagement, Trend Analysis, Video Editing, Photography Editing, Social Media Analytics, Proactive Attitude, Curiosity, Digital Strategy, Team Collaboration, Training, Reporting, Audience Interaction, Passion for News

ASSUMPTION: Univision's recruitment process is designed to assess candidates' skills, experience, and cultural fit, ensuring they are well-suited to the organization's mission and values.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Sprout Social, Hootsuite)
• Social media analytics tools (e.g., Google Analytics, Sprout Social Insights)
• Video and photo editing software (e.g., Adobe Premiere Pro, Adobe Photoshop)
• Content creation and scheduling tools (e.g., Buffer, Hootsuite Publishing)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, as they enable efficient content creation, management, and analysis.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Diversity
• Excellence

Work Style:

• Dynamic and fast-paced environment
• Strong emphasis on teamwork and collaboration
• Opportunities for professional growth and development
• Flexibility and adaptability to changing priorities and deadlines

Self-Assessment Questions:

• How do you align with Univision's core values, particularly innovation and collaboration?
• Are you comfortable working in a multicultural environment and serving diverse communities?
• How do you approach adapting your work style to meet the demands of a dynamic and fast-paced media organization?

ASSUMPTION: Univision values diversity, inclusion, and collaboration, seeking candidates who can thrive in a multicultural environment and contribute to the company's mission and values.

⚠️ Potential Challenges

• Managing multiple social media platforms and their unique algorithms and audience expectations
• Keeping up with the fast-paced nature of news and entertainment content, as well as social media trends
• Balancing the demands of multiple stakeholders, including local stations, the digital team, and senior management
• Adapting to the cultural nuances and preferences of diverse Latino communities in the U.S.

ASSUMPTION: These challenges can be overcome through strong communication, adaptability, and a deep understanding of social media trends and audience preferences.

📈 Similar Roles Comparison

• Unlike other social media roles, this position focuses on local markets and community engagement, rather than national or global brand management
• This role requires a strong understanding of the unique needs and interests of the Latino community in the U.S., as well as the cultural nuances of each local market
• Career progression in this role may lead to opportunities in local news, production, or digital strategy, rather than corporate or brand management

ASSUMPTION: Understanding the unique aspects of this role and its potential career paths can help candidates determine if it aligns with their long-term goals and aspirations.

📝 Sample Projects

• Developing and executing a social media strategy for a local news event, such as a natural disaster or political election
• Creating and managing a social media campaign to raise awareness about a community issue or cause
• Analyzing and reporting on the performance of a local station's social media presence, and making data-driven recommendations for improvement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and execution to analysis and reporting.

❓ Key Questions to Ask During Interview

• How does this role contribute to Univision's overall mission and strategy for serving the Latino community in the U.S.?
• What are the most significant challenges facing the local stations, and how can this role help address them?
• How does Univision support the professional growth and development of its employees, particularly in the digital and social media teams?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Univision foster a culture of innovation and collaboration, and what opportunities are there for me to contribute to these areas?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in and understanding of the role, as well as your commitment to contributing to Univision's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your social media management achievements and the impact you've made in previous positions
• Demonstrate your passion for serving the Latino community and your understanding of their unique needs and interests
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.