📌 Core Information
🔹 Job Title: Social Media Producer
🔹 Company: Nexstar Media Group, Inc.
🔹 Location: Las Vegas, NV
🔹 Job Type: Full-Time
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies to enhance brand identity and drive traffic
- Managing social media accounts and understanding unique audiences for each platform
- Utilizing third-party tools to manage social posts across multiple accounts
- Collaborating with the newsroom to leverage unique offerings and communicate brand identity
- Monitoring and analyzing metrics to inform future production strategies
ASSUMPTION: This role requires a high level of multitasking, adaptability, and strong communication skills to effectively manage multiple social media accounts and collaborate with various teams.
📋 Key Responsibilities
✅ Develops and implements social media strategies across all products
✅ Manages all social media accounts with understanding of each unique audience
✅ Utilizes third-party tools to manage social posts across multiple accounts
✅ Shares high-performing successes across multiple markets and pitches external partners and sites for possible story promotion
✅ Observes SEO trends locally, regionally, and nationally, providing feedback to whole digital team on title tags and trending queries to turn into web stories
✅ Communicates regularly with newsroom to leverage unique offerings
✅ Reports on account and campaign metrics to inform future production strategies
ASSUMPTION: This role requires a strong understanding of SEO trends and the ability to quickly adapt to changes in audience behavior and preferences.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, or a related field (or equivalent experience)
Experience: 2 years of experience as a social media producer
Required Skills:
- Clever headline/social post writer that gets readers to click
- Ability to moderate tone voice to fit platform and brand needs
- Strong multi-tasking abilities
- Organized, technical problem solver and quick decision maker
- Knowledge of audience behavior trends and technical ability to affect them
- Ability to monitor and analyze metrics to change strategy as needed
- Knowledge of AP style
- Understanding of effective writing styles for internal and external audiences
Preferred Skills:
- Proficiency in Photoshop and Premiere
ASSUMPTION: Candidates with experience in broadcast media or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Social Media Producer with 2-5 years of experience in Las Vegas, NV)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on company products and services
Working Hours: Full-time, with some schedule flexibility (nights, weekends)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution
Company Size: 10,001+ employees
Founded: 1996
Company Description:
- Nexstar Media Group, Inc. is a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content across its television and digital platforms.
- The company owns America’s largest local television broadcasting group, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people.
- Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network.
Company Specialties:
- Broadcast television
- Digital media
- News and entertainment content production and distribution
Company Website: http://www.nexstar.tv
ASSUMPTION: Nexstar Media Group, Inc. is a large, established company with a diverse range of media properties and a strong presence in the broadcast media industry.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Digital Content Manager
Work Arrangement: On-site, with some schedule flexibility (nights, weekends)
Growth Opportunities:
- Potential advancement to a senior role within the digital content team
- Opportunities to work on high-profile projects and collaborate with various teams
- Chance to gain experience in a large, established media company
ASSUMPTION: This role offers opportunities for career growth and development within the company's digital content team.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 545 E. John Carpenter Freeway, Suite 700, Irving, TX 75062
Geographic Context:
- Las Vegas, NV is a major city with a diverse population and a thriving entertainment industry
- The office is located in the Irving, TX area, which offers a mix of urban and suburban living options
- The company's headquarters is in Irving, TX, which is a major media hub
Work Schedule: Full-time, with some schedule flexibility (nights, weekends)
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen
- In-person or virtual interview with the hiring manager and/or team members
- Skills assessment or test
- Final interview with a senior team member or executive
Key Assessment Areas:
- Writing and communication skills
- Social media strategy and planning
- Understanding of audience behavior trends
- Technical proficiency with relevant tools and software
Application Tips:
- Highlight relevant experience and achievements in your resume and cover letter
- Provide examples of your social media strategy and content creation skills
- Demonstrate your understanding of audience behavior trends and metrics analysis
- Showcase your ability to work well under pressure and manage multiple tasks
ATS Keywords: Social Media Strategy, Audience Engagement, SEO Trends, Content Promotion, Metrics Analysis, AP Style, Technical Problem Solving, Multi-tasking, Organizational Skills, Writing Skills, Photoshop, Premiere Pro, Tone Moderation, Decision Making, Communication Skills, Flexibility
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's skills and fit for the position.
🛠️ Tools & Technologies
- Third-party social media management tools (e.g., Hootsuite, Sprout Social)
- Photoshop
- Premiere Pro
- SEO tools (e.g., Google Search Console, SEMrush)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Integrity
- Accountability
- Excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you able to adapt your communication style to fit different audiences and platforms?
- Do you have a proven track record of successfully managing multiple social media accounts and driving engagement?
ASSUMPTION: Candidates who are a strong cultural fit for Nexstar Media Group, Inc. will be able to thrive in the company's fast-paced, collaborative environment and demonstrate a strong commitment to the company's values.
⚠️ Potential Challenges
- Managing multiple social media accounts and balancing the needs of different audiences
- Keeping up with rapidly changing trends in social media and audience behavior
- Working in a fast-paced environment with tight deadlines
- Adapting to a large, established company culture
ASSUMPTION: The potential challenges of this role may include managing multiple priorities, adapting to a fast-paced environment, and keeping up with rapidly changing trends in social media.
📈 Similar Roles Comparison
- Social Media Manager - Responsible for developing and implementing social media strategies for multiple brands or products
- Social Media Coordinator - Focuses on day-to-day management of social media accounts and content creation
- Digital Content Producer - Creates and manages digital content for various platforms, including social media, websites, and blogs
ASSUMPTION: This role is similar to other social media-focused positions, but with a greater emphasis on strategy development and collaboration with the newsroom.
📝 Sample Projects
- Developing a comprehensive social media strategy for a new product launch
- Managing social media accounts for a live event, such as a news broadcast or sports game
- Analyzing metrics and adjusting strategy to improve engagement and reach
ASSUMPTION: The specific projects in this role may vary depending on the company's current initiatives and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall digital content strategy for the company?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the team structure like, and how does this role collaborate with other departments?
- How does the company measure the success of its social media efforts, and what metrics are most important?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the team, and the company's goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your social media strategy and content creation skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
