📌 Core Information
🔹 Job Title: Social Media Producer
🔹 Company: ITP Media Group
🔹 Location: Dubai, Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Media Production
🔹 Date Posted: July 21, 2025
🔹 Experience Level: Entry-level to 2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for social media platforms
- Monitoring and analyzing performance metrics
- Collaborating with editorial and commercial teams
- Staying up-to-date with social media trends and best practices
ASSUMPTION: This role requires a proactive and creative individual who can thrive in a fast-paced environment and has a strong passion for social media and content creation.
📋 Key Responsibilities
✅ Capture and edit short- and long-form video content for various social media channels
✅ Write captions and scripts for social media posts that resonate with the target audience
✅ Ensure daily content goals are met and content is posted quickly and accurately
✅ Discover new openings, trending F&B content, and stay updated on new attractions
✅ Regularly monitor user behaviors and algorithm changes, and use those learnings to inform future planning
✅ Plan, keep, and execute a social media calendar
✅ Provide weekly reports on performance, regularly analyzing and refining approaches for best results
✅ Stay up-to-date with social media trends, features, and best practices
✅ Ensure all content reflects the overall content/editorial strategy and meets local and legal guidelines
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work independently and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Communications, Marketing, Journalism)
Experience: 0-2 years of experience in social media, content creation, or a related field
Required Skills:
- Confidence in shooting and editing videos on smartphones
- Strong written and verbal communication skills
- Ambitious and a natural optimist
- Driven by the opportunity to have new experiences and learn new skills
- Superb organizational and communication skills
- Excellent grasp of social trends and best practices
- Ability to think outside the box when developing content ideas
- Experience across a wide range of social media platforms and reporting
- Ability to self-supervise and meet deadlines
- Willing and able to occasionally attend events outside of regular office hours
Preferred Skills:
- Fluency in Arabic (in addition to English)
ASSUMPTION: Candidates with a strong portfolio showcasing their social media and content creation skills will have an advantage.
💰 Compensation & Benefits
Salary Range: AED 25,000 - 35,000 per annum ( Industry standard for entry-level to 2 years of experience in Dubai's media industry )
Benefits:
- Health insurance
- Dental insurance
- Life insurance
- Retirement plan
- Paid time off
- Employee discounts
Working Hours: Full-time (40 hours/week), with occasional event attendance outside of regular office hours
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level to 2 years of experience in Dubai's media industry. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Media Production
Company Size: 201-500 employees
Founded: 1987 (Relocated to Dubai in 1992)
Company Description:
- ITP Media Group is one of the largest media companies in the Middle East, with a portfolio of over 80 brands
- Offers quality content to readers, viewers, delegates, and guests through digital, print, events, awards, video content, social media platforms, and social media influencers
- Strives to offer customers the largest audience in the GCC with the highest engagement levels by adopting a 360-degree approach
Company Specialties:
- Publishing (print and digital)
- Contract and corporate publishing
- Event management
- Digital printing services
- Talent agency
- Content creation
- Video and videography
- Social media management
- Market intelligence
- Digital and print advertising
- Content and creative solutions
- Programmatic advertising
- Website development
- Client events
- Photography
Company Website: www.itp.com
ASSUMPTION: ITP Media Group offers a dynamic work environment with opportunities for growth and exposure to various aspects of the media industry.
📊 Role Analysis
Career Level: Entry-level to 2 years of experience
Reporting Structure: Reports directly to the Social Media Manager
Work Arrangement: On-site, with occasional event attendance outside of regular office hours
Growth Opportunities:
- Potential career progression within the social media team or other departments within ITP Media Group
- Opportunities to work on various brands and projects, gaining diverse experience
- Chance to develop skills in content creation, video editing, and social media strategy
ASSUMPTION: This role offers a strong foundation for a career in social media, content creation, or a related field within the media industry.
🌍 Location & Work Environment
Office Type: Modern, open-plan office in Dubai Media City
Office Location(s): ITP Media Group, Building 14, Dubai Media City, Dubai, PO Box 500024, AE
Geographic Context:
- Dubai Media City is a thriving business park with a diverse range of companies and amenities
- Close proximity to other media and entertainment hubs, as well as shopping, dining, and leisure options
- Easy access to public transportation and major highways
Work Schedule: Full-time (40 hours/week), with occasional event attendance outside of regular office hours
ASSUMPTION: The work environment is fast-paced, creative, and collaborative, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the Social Media Manager
- Final interview with the hiring manager or a panel
Key Assessment Areas:
- Creativity and content ideation
- Video editing and production skills
- Understanding of social media trends and best practices
- Communication and interpersonal skills
- Organizational skills and time management
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Include a portfolio or examples of your social media content and video editing work
- Prepare for behavioral and situational interview questions focusing on problem-solving, adaptability, and creativity
- Research ITP Media Group and the Time Out brand to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Social Media, Video Editing, Content Creation, Writing, Performance Analysis, Trend Monitoring, Organizational Skills, Communication Skills, Creativity, Self-Supervision, Event Attendance, Social Media Strategy, Detail Orientation, Adaptability, Language Skills
ASSUMPTION: The application process may vary, and additional steps or assessments could be included based on the company's needs and the candidate's qualifications.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok)
- Video editing software (e.g., Adobe Premiere Pro, iMovie, Final Cut Pro)
- Content creation and scheduling tools (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)
ASSUMPTION: The specific tools and technologies used may vary based on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Passion for storytelling and content creation
- Collaboration and teamwork
- Adaptability and innovation
- Customer focus and excellence
- Integrity and respect
Work Style:
- Fast-paced and dynamic
- Creative and innovative
- Collaborative and team-oriented
- Customer-focused and results-driven
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, creative environment?
- Are you passionate about social media and content creation?
- Can you work independently and meet deadlines?
- Do you have strong organizational and communication skills?
- Are you adaptable and responsive to change?
ASSUMPTION: Candidates who align with ITP Media Group's values and work style will be more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Meeting tight deadlines and maintaining a consistent content schedule
- Adapting to algorithm changes and platform updates
- Occasional event attendance outside of regular office hours
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and updates
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and adapt to changes in a fast-paced environment.
📈 Similar Roles Comparison
- This role focuses on content creation and video editing for social media platforms, while related positions may have a broader scope or different responsibilities
- Industry-specific context: The media industry in Dubai is competitive and fast-paced, with a strong focus on innovation and creativity
- Career path comparison: This role can serve as a stepping stone to more senior positions in social media, content creation, or related fields within the media industry
ASSUMPTION: Candidates should research similar roles and industry trends to better understand the requirements and expectations of this position.
📝 Sample Projects
- Creating a social media campaign for a new restaurant opening in Dubai
- Editing a video interview with a local influencer for the Time Out website and social media channels
- Developing a weekly social media calendar for the Time Out brand, focusing on lifestyle and news content
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other departments within ITP Media Group?
- What are the most important qualities for success in this role, according to the hiring manager?
- How does ITP Media Group support the professional development and growth of its employees?
- What are the biggest challenges facing the social media team currently, and how can this role contribute to addressing them?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the position's requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare a portfolio or examples of your social media content and video editing work
- Research ITP Media Group and the Time Out brand to demonstrate your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
