Social Media Producer, Marketing (Temporary)

📌 Core Information

🔹 Job Title: Social Media Producer, Marketing (Temporary)

🔹 Company: The New York Times

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 10+

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and producing content for marketing-led Instagram and TikTok platforms
• Managing intricate operations to bring stories to life
• Building connection and community with New York Times fans, both old and new
• Collaborating within an in-house social media team to enhance marketing efforts

ASSUMPTION: This role involves a significant degree of cross-departmental collaboration, particularly with marketing, creative, and operational teams, as well as a focus on content tailored to social media engagement. The assumption is based on the typical structure of social media teams within large organizations.

📋 Key Responsibilities

✅ Help grow the New York Times marketing’s social media presence and convert new audiences into followers and engaged readers.

✅ Lead the daily allocation of resources within the social team to ensure efficient content creation.

✅ Collaborate with leaders to refine the creative development process and manage timelines.

✅ Coordinate shoots and content capture with both internal and external subjects.

✅ Refine operational processes and implement best practices for content creation.

✅ Provide a point of view on social tools and introduce new tools to improve operations.

✅ Demonstrate support for the value of journalistic independence and commitment to The New York Times mission.

ASSUMPTION: Responsibilities listed suggest a leadership role in social media strategy and operational management, requiring strong project management and interpersonal skills.

🎯 Required Qualifications

Education: Not specified

Experience: 7+ years in social media operations and content creation

Required Skills:

• Social Media Management
• Content Creation
• Video Production
• Project Management
• Analytics

Preferred Skills:

• Trend Analysis
• Audience Engagement

ASSUMPTION: Candidates are expected to possess a comprehensive skill set in digital marketing and media production, which aligns with evolving demands in social media roles.

💰 Compensation & Benefits

Salary Range: $110,000 - $118,000 USD

Benefits:

• Diverse and inclusive workforce policies
• Opportunities for professional growth
• Commitment to work-life balance

Working Hours: 40 hours per week

ASSUMPTION: Based on the salary and job positioning, benefits may include typical corporate provisions such as health insurance, retirement plans, and professional development opportunities, even though they are not explicitly detailed.

📌 Applicant Insights

🔍 Company Context

Industry: Newspaper Publishing

Company Size: 1,001-5,000 employees, offering a blend of innovative journalism and digital growth opportunities.

Founded: 1851

Company Description:

• World-leading journalism and editorial contributions
• Innovative digital transformation in news delivery
• Strong commitment to journalistic independence

Company Specialties:

• Investigative Reporting
• Digital Media Production
• Editorial Excellence

Company Website: http://www.nytco.com/careers

ASSUMPTION: The New York Times is renowned for its ethical journalistic practices and innovation in adapting print journalism to digital platforms, aiding in professional skills enhancement.

📊 Role Analysis

Career Level: Senior level involvement in media production

Reporting Structure: Reports to the Director, Social and Influencer Creative

Work Arrangement: Primarily on-site with hybrid flexibility

Growth Opportunities:

• Gain experience in high-profile social media strategy
• Opportunities for leadership in content creation projects
• Network with leading industry professionals

ASSUMPTION: The position likely offers advancement opportunities within the company's marketing and digital strategy teams due to the nature of ongoing digital transformation projects.

🌍 Location & Work Environment

Office Type: Modern, collaborative work environments in New York, NY

Office Location(s): 620 Eighth Avenue, New York, NY 10018, US

Geographic Context:

• Situated in a major metropolitan hub with a vibrant media landscape
• Access to diverse professional events and learning opportunities
• Proximity to key cultural and business districts

Work Schedule: Standard workweek with expected flexibility for project needs

ASSUMPTION: The working environment is designed to foster creativity and collaboration through flexible workspaces and an encouraging corporate culture.

💼 Interview & Application Insights

Typical Process:

• Initial application through the company website
• Screening interview with HR
• Technical interview with department heads

Key Assessment Areas:

• Social media strategy development
• Content creation skills
• Project management capabilities

Application Tips:

• Highlight experience with social media tools and analytics
• Demonstrate a strong understanding of The New York Times' mission and values
• Showcase creative projects related to digital marketing or media

ATS Keywords: Social Media Management, Content Creation, Video Production, Analytics, Project Management

ASSUMPTION: Given the strategic nature of the role, the interview process likely emphasizes both technical skillsets and alignment with the company’s mission-driven work culture.

🛠️ Tools & Technologies

• Sprout Social
• Adobe Creative Suite
• Social media analytics platforms

ASSUMPTION: The role requires proficiency in industry-standard social media management and content creation tools, which are critical for executing successful campaigns.

👔 Cultural Fit Considerations

Company Values:

• Journalistic Integrity
• Diversity and Inclusion
• Commitment to Innovation

Work Style:

• Collaborative and communicative
• Innovative thinking applied to media production
• Passion for storytelling and media ethics

Self-Assessment Questions:

• Do I align with The New York Times' mission and values?
• Am I proficient with major social media management tools?
• Can I lead and manage complex media operations effectively?

ASSUMPTION: The ideal candidate embodies the core values of The New York Times with a strong passion for contributing to impactful journalism through creative and effective social media strategies.

⚠️ Potential Challenges

• High expectations for creativity and innovation
• Extended hours around major content launches or campaigns
• Adapting to rapid changes in social media trends
• Balancing strategic roles with day-to-day operations

ASSUMPTION: Challenges likely include maintaining creativity while adhering to high journalistic standards and managing high-stakes projects under tight deadlines.

📈 Similar Roles Comparison

• Comparable roles at major media companies might focus more on ad-driven social content.
• This role offers unique exposure to journalism-linked social media creation.
• Distinct focus on values-driven content strategy elevates the position’s influence.

ASSUMPTION: This role at The New York Times is distinguished by its integration with journalistic integrity and diversity across global audiences, setting it apart from typical industry roles.

📝 Sample Projects

• Coordinating a cross-platform digital social media campaign for a major investigative report
• Developing video content partnerships with renowned journalists and influencers
• Implementing operational improvements for media content creation and deployment

ASSUMPTION: Projects mentioned are hypothetical but indicative of typical endeavors requiring strategic collaboration and creativity across several digital platforms.

❓ Key Questions to Ask During Interview

• How does the social media team integrate with the editorial teams at The New York Times?
• What are the expectations for social media innovation in alignment with The New York Times' journalistic values?
• Can you provide examples of successful social media campaigns that align with the company’s mission?
• What challenges do you anticipate with the current social media landscape?
• How does the company support professional growth and development within the social media team?

ASSUMPTION: Questions should focus on understanding integration with journalistic goals and operational frameworks to craft an expertly synchronized media strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare and upload a portfolio of related work
• Ensure your resume includes relevant keywords
• Tailor your cover letter to highlight specific alignment with The New York Times' mission
• Research the latest social media trends that impact journalistic content

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.