📌 Core Information
🔹 Job Title: Social Media Producer, MSNBC Digital
🔹 Company: NBCUniversal
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Identifying and producing shareable news content for social media platforms
- Creating engaging short original videos that spark engagement across MSNBC's social media platforms
- Collaborating with various teams to ensure high-quality editorial content is produced across multiple platforms
- Working flexible hours and different shifts for breaking news
ASSUMPTION: This role requires a high level of flexibility and the ability to work under tight deadlines, especially during breaking news events.
📋 Key Responsibilities
✅ Identify and produce shareable news content for social media platforms
✅ Produce editorial and breaking news content for multiple platforms (video, text, photo, live streams)
✅ Create news content with a creative flare
✅ Shoot, edit, produce in the field content for social media and YouTube
✅ Oversee YouTube content with expertise in best practices
✅ Write and produce perspective segments / interviews across social media platforms, including YouTube.
✅ Fact-check text, captions and ensure all photo, video meet the content, quality, journalistic and legal standards of MSNBC
✅ Write eye-catching and accurate headlines and captions that spark engagement
✅ Create and produce graphics and photo posts with headlines for Instagram
✅ Partner and collaborate with show producers, writers, MSNBC contributors, on daily editorial content for platforms
✅ Collaborate across teams on special events, high profile interviews for strategic social rollouts
ASSUMPTION: This role requires strong editorial judgment, creativity, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, or a related field (or equivalent experience)
Experience: At least 6 years of experience in social media news production
Required Skills:
- Expert knowledge of all social media platforms, their audiences and social media trends
- Experience in shooting content, editing and producing in a compelling creative way
- Expert in YouTube curation, distribution, headlining
- Experience writing for TV (news and perspective)
- Proficiency in Adobe Premiere, in-app editing, CapCut
- Demonstrable experience producing eye-catching graphics
- Experience in turning breaking news into vertical content for social platforms
- Expert with Figma, Adobe Photoshop
- Self-starter - ability to enterprise ideas, ideate daily pitches, shoot video when needed, and work well independently.
- Work professionally in changing and challenging situations and be able to react quickly under rapid deadlines
- Proficiency with digital gear (camera operations, microphones)
Preferred Skills:
- Experience in a newsroom environment
- Fluency in a second language
ASSUMPTION: Candidates should have a strong passion for news, politics, current events, and storytelling that creates an impact.
💰 Compensation & Benefits
Salary Range: $93,000 - $110,000 per year
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan
- Paid leave
- Tuition reimbursement
- Discounts and perks
Working Hours: Full-time, with flexible hours and different shifts for breaking news (evenings, weekends)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the New York City area.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 10,001+ employees
Founded: 1926 (as NBC Radio Network), 2004 (as NBCUniversal)
Company Description:
- NBCUniversal is one of the world's leading media and entertainment companies.
- It creates world-class content, which it distributes across its portfolio of film, television, and streaming services, and brings to life through its theme parks and consumer experiences.
- NBCUniversal owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, its premium ad-supported streaming service.
Company Specialties:
- Television production and distribution
- Film production and distribution
- Streaming services
- Theme parks and attractions
- News and information services
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a large, well-established company with a diverse range of brands and offerings. This role will provide the opportunity to work on high-profile content and collaborate with various teams.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role will report to the Director of Social Media for MSNBC Digital.
Work Arrangement: Hybrid, generally contributing from the office a minimum of three days per week
Growth Opportunities:
- Potential to advance to a management or leadership role within the social media team
- Opportunity to work on high-profile content and collaborate with various teams
- Chance to gain experience in a fast-paced, dynamic news environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 30 Rockefeller Plaza, New York, NY 10112-0002, US
Geographic Context:
- The office is located in the heart of New York City, offering easy access to public transportation and various amenities.
- New York City is a major hub for media, entertainment, and news, providing ample opportunities for networking and professional growth.
- The office is a dynamic, fast-paced environment with a strong focus on collaboration and teamwork.
Work Schedule: Full-time, with flexible hours and different shifts for breaking news (evenings, weekends)
ASSUMPTION: The work environment is fast-paced and dynamic, with a strong emphasis on collaboration and teamwork. Candidates should be comfortable working in a high-pressure environment and be able to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-person interview with the hiring manager and other team members
- Final interview with the director or another senior team member
Key Assessment Areas:
- Candidates' knowledge of social media trends and platforms
- Candidates' ability to produce engaging, high-quality content under tight deadlines
- Candidates' editorial judgment and news judgment
- Candidates' ability to work well under pressure and in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include examples of your previous work, such as social media posts, videos, or graphics you've created.
- Be prepared to discuss your knowledge of MSNBC's brand and content.
ATS Keywords: Social media production, video editing, storytelling, audience development, news production, creative content, YouTube curation, graphic design, Adobe Premiere, Figma, Adobe Photoshop, fact-checking, headline writing, collaboration, flexibility, camera operations
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Adobe Premiere
- In-app editing tools (e.g., CapCut)
- Figma
- Adobe Photoshop
- Digital cameras and microphones
ASSUMPTION: Candidates should be proficient in using the tools and technologies listed above, as well as any other relevant software or equipment for the role.
👔 Cultural Fit Considerations
Company Values:
- Quality: We strive to deliver the best in all that we do.
- Innovation: We embrace change and continuously seek new ideas.
- Integrity: We act with honesty and integrity in all our interactions.
- Inclusion: We foster an inclusive culture where everyone feels valued and respected.
Work Style:
- Fast-paced and dynamic environment
- Strong emphasis on collaboration and teamwork
- Flexible and adaptable to changing priorities and deadlines
Self-Assessment Questions:
- Do you have a strong passion for news, politics, and current events?
- Are you comfortable working in a fast-paced, high-pressure environment?
- Do you have strong editorial judgment and the ability to make quick decisions under tight deadlines?
ASSUMPTION: Candidates should be a strong cultural fit for NBCUniversal, with a passion for news, politics, and current events, and the ability to thrive in a fast-paced, dynamic work environment.
⚠️ Potential Challenges
- Working flexible hours and different shifts for breaking news
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Meeting high-quality standards for MSNBC's content
ASSUMPTION: This role presents unique challenges that require strong time management, adaptability, and the ability to work well under pressure.
📈 Similar Roles Comparison
- This role is unique in its focus on social media production for MSNBC Digital, but similar roles may include:
- Social Media Manager
- Digital Content Producer
- News Producer
ASSUMPTION: Candidates should research similar roles and compare the responsibilities, qualifications, and work environments to ensure this role is the best fit for their career goals and preferences.
📝 Sample Projects
- Creating a viral social media campaign around a breaking news event
- Producing a series of engaging videos for MSNBC's YouTube channel
- Designing eye-catching graphics and visuals for MSNBC's social media platforms
ASSUMPTION: Candidates should be prepared to discuss their previous work and how it aligns with the responsibilities and requirements of this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other teams within MSNBC Digital and NBCUniversal?
- What opportunities are there for growth and development within this role and the organization?
- How does the company support work-life balance for employees in this role?
- What are the biggest challenges facing the social media team at MSNBC Digital, and how can this role help address them?
ASSUMPTION: Candidates should ask thoughtful, insightful questions to demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your previous work, such as social media posts, videos, or graphics you've created.
- Research MSNBC's brand and content to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
