📌 Core Information
🔹 Job Title: Social Media Program Manager
🔹 Company: Roblox
🔹 Location: San Mateo, CA, United States
🔹 Job Type: Full-time, Hybrid (On-site Tue-Wed-Thu)
🔹 Category: Support Operations
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategizing and executing social listening and support programs
- Collaborating cross-functionally with Product, Engineering, and other teams
- Managing risks and dependencies to ensure program success
- Optimizing social listening and insights to proactively identify customer concerns
- Developing core workflows for social media listening and support
ASSUMPTION: This role requires a high level of organization, project management skills, and the ability to thrive in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Develop and drive new social media programs from concept to completion
✅ Partner seamlessly with Product and Engineering, and align on requirements with other teams
✅ Proactively identify, assess, and mitigate potential risks and dependencies
✅ Continuously refine keywords and queries for social media monitoring
✅ Play a key role in developing and documenting core processes and workflows
✅ Provide regular updates on program status to stakeholders and develop effective change management plans
ASSUMPTION: This role involves a high degree of autonomy and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Business, Marketing, Communications)
Experience: 7+ years of program management experience in a fast-paced technology environment, ideally within customer support or social media operations
Required Skills:
- Proven ability to lead and deliver complex, cross-functional programs at a senior level
- Demonstrated ability to build reporting, insights, and escalation paths
- Strong understanding of support operations and customer experience
- Experience working collaboratively with other operational teams and aligning on requirements
- Strong experience with Social Media listening and support tools
- Ability to thrive in a dynamic and fast-paced environment
- Experience working with online communities
Preferred Skills:
- Experience with Roblox or similar online gaming platforms
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, a strong understanding of social media trends and analytics would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $170,690 - $203,410 USD per year (for roles based at the San Mateo headquarters)
Benefits:
- Equity Compensation
- Total Rewards package as described on this page
Working Hours: Full-time (40 hours/week), with core hours from Tuesday to Thursday
ASSUMPTION: The salary range provided is for the San Mateo headquarters. Salaries for remote or hybrid roles may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Roblox is a software development company specializing in user-generated content, virtual building, and social gaming. It operates in the competitive online gaming and entertainment industry.
Company Size: Roblox has 1,001-5,000 employees, making it a mid-sized company with a significant global presence.
Founded: 2004, with a history of steady growth and expansion in the online gaming and entertainment sector.
Company Description:
- Roblox is a platform where people come together virtually to share experiences, learn, work, play, connect, communicate, and socialize in immersive digital experiences all built by a global community of creators.
- It is powered by a global community of millions of developers and creators who produce their own immersive multiplayer experiences each month using Roblox Studio, the company's intuitive desktop design tool.
- Roblox is ranked as one of the top entertainment platforms for audiences under the age of 18 based on average monthly visits and time spent (Comscore).
Company Specialties:
- User-generated content
- Virtual building
- Physics
- Social gaming
- Mobile gaming
- Game-development tools
- Scalability
- Cloud
- Social Network
- Consumer Product
- Distributed Systems
- Computer Graphics
- Rendering
- MMO
- Instant Messaging
- and Virtual Reality
Company Website: roblox.com
ASSUMPTION: Roblox's success is driven by its global community of creators and the diverse, immersive experiences they build on the platform.
📊 Role Analysis
Career Level: This role is a senior-level position within the Support Operations team, requiring a high degree of expertise and experience.
Reporting Structure: The Social Media Program Manager reports directly to the Senior Manager of Support Operations and works cross-functionally with various teams within Roblox.
Work Arrangement: This role is hybrid, with on-site work required on Tuesdays, Wednesdays, and Thursdays. Remote work is optional on Mondays and Fridays.
Growth Opportunities:
- Potential to expand the role's scope and impact as Roblox continues to grow and evolve
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Possibility to mentor junior team members and contribute to the development of the Support Operations team
ASSUMPTION: This role offers significant growth potential as Roblox continues to expand its user base and platform capabilities.
🌍 Location & Work Environment
Office Type: Roblox's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 970 Park Pl, San Mateo, California 94403, US
Geographic Context:
- San Mateo is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters
- San Mateo is home to a diverse range of industries, including technology, healthcare, and finance
Work Schedule: Full-time, with core hours from Tuesday to Thursday. Remote work is optional on Mondays and Fridays.
ASSUMPTION: The hybrid work arrangement allows for flexibility while ensuring collaboration and face-to-face interaction among team members.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the Recruiting team
- Technical or case study challenge, depending on the role
- Interview with the hiring manager and/or team members
- Final interview with a senior leader or executive
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Project management and organizational skills
- Communication and collaboration skills
- Understanding of social media trends and analytics
- Cultural fit and alignment with Roblox's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Roblox's platform and the social media landscape
- Prepare examples of your past projects or achievements that showcase your ability to strategize, execute, and optimize social media programs
ATS Keywords: Social Media, Program Management, Customer Support, Cross-Functional Collaboration, Risk Management, Social Listening, Data Analysis, Change Management, Project Planning, Communication, Workflow Development, Online Communities
ASSUMPTION: Roblox's application process is designed to assess candidates' skills, cultural fit, and ability to thrive in a dynamic, fast-paced environment.
🛠️ Tools & Technologies
- Social media listening and monitoring tools (e.g., Hootsuite, Sprout Social, Brand24)
- Project management software (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Roblox's proprietary tools and platforms
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Create the Impossible
- Be Kind
- Embrace Diversity
- Think Globally
- Hire and Develop the Best
- Make Roblox Safe
- Focus on Impact
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
- Innovative and creative
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about creating meaningful experiences for users?
- Do you have a strong understanding of social media trends and analytics?
- Are you committed to Roblox's values and mission?
ASSUMPTION: Roblox values candidates who are passionate about its mission, committed to its values, and eager to create meaningful experiences for its users.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced, dynamic environment with shifting priorities
- Collaborating effectively with cross-functional teams
- Adapting to changes in the social media landscape and user behavior
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional social media managers, this role focuses more on program management and cross-functional collaboration than day-to-day content creation and community management
- Roblox's global user base and diverse content create unique challenges and opportunities for social media support
- This role offers significant growth potential as Roblox continues to expand its user base and platform capabilities
ASSUMPTION: This role is unique to Roblox's platform and user base, requiring a strong understanding of both social media trends and Roblox's ecosystem.
📝 Sample Projects
- Developing and executing a social media campaign to address a specific user concern or trend
- Optimizing social media listening and monitoring processes to improve response times and accuracy
- Collaborating with Product and Engineering teams to integrate user feedback into platform improvements
ASSUMPTION: These projects demonstrate the candidate's ability to strategize, execute, and optimize social media programs in a dynamic, fast-paced environment.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Support Operations team and Roblox's mission?
- What are the biggest challenges facing the Support Operations team, and how can this role address them?
- How does Roblox approach user feedback and incorporate it into platform improvements?
- What opportunities are there for growth and development in this role?
- How does Roblox foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions demonstrate the candidate's interest in Roblox's mission, values, and culture, as well as their understanding of the role's responsibilities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your past projects or achievements that showcase your ability to strategize, execute, and optimize social media programs
- Follow up with the Recruiting team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
