Social Media Project Executive

📌 Core Information

🔹 Job Title: Social Media Project Executive

🔹 Company: South China Morning Post

🔹 Location: Wong Chuk Hang, Hong Kong

🔹 Job Type: Full-Time

🔹 Category: Media & Publishing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing social media growth and performance for various magazine titles
• Collaborating with internal stakeholders to develop strategies and action plans
• Exploring new platforms and trends to drive engagement and audience acquisition
• Supporting sales and client projects with innovative social and off-platform solutions
• Providing training and knowledge sharing to strengthen learning culture

ASSUMPTION: This role requires a strong understanding of social media platforms, digital marketing, and project management. Candidates should be comfortable working with various teams and stakeholders to achieve common goals.

📋 Key Responsibilities

✅ Monitor social media performance (e.g., Instagram, Facebook, Threads, RedNote, YouTube, WhatsApp) to drive traffic referral, audience & customer acquisition, engagement, and product sales

✅ Work with editorial and internal teams to develop social media strategy and provide insights to improve performance and achieve KPIs growth

✅ Explore new platforms and trends, develop, and experiment with new off-platform products for community expansion and improving user engagement

✅ Support new ideas and solutions on social and off-platform for sales and client projects

✅ Manage content partnerships and syndications to maximize traffic return

✅ Collaborate closely with different stakeholders to address project requirements, monitor progress, ensure timely delivery, and review and evaluate project results

✅ Provide training to editorial and internal teams as well as knowledge sharing to strengthen learning culture

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Degree holder in Business, Marketing, Communications, Information Technology, or related disciplines

Experience: At least 2 years of relevant experience in social media, product development, or project management, preferably from a digital agency or media industry

Required Skills:

• Passionate about social media with a proven track record of building fans, engagement, and reach across various platforms
• Solid knowledge in digital media, interactive marketing, and digital campaigns
• Experience in web analytics and/or data mining, project experience in content syndication, social media, website, and interactive products
• Strong sense of responsibility and ownership of work, while able to collaborate with different stakeholders
• Ability to handle ad hoc campaigns, immediate requests with strong problem-solving skills
• Resourceful, independent, and creative with exceptional communication, presentation, and organizational skills
• Proficient in spoken Cantonese and English, written English and Chinese
• Strong interest in fashion, beauty, lifestyle, entertainment trends

Preferred Skills:

• Candidates with more experience and/or qualifications will be considered for the Senior Project Executive role

ASSUMPTION: This role requires a strong understanding of social media trends, digital marketing, and project management. Candidates should be comfortable working with various teams and stakeholders to achieve common goals.

💰 Compensation & Benefits

Salary Range: HK$35,000 - HK$50,000 per month (Estimated based on market research for similar roles in Hong Kong)

Benefits:

• Medical and dental insurance
• Retirement benefits
• Employee discounts on SCMP products and services
• Opportunities for professional development and training

Working Hours: 40 hours per week, Monday to Friday, with flexibility for project demands

ASSUMPTION: The salary range is estimated based on market research for similar roles in Hong Kong. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: The South China Morning Post is a leading news media company that has reported on China and Asia for more than a century with global impact. It is the city’s newspaper of record, with a growing correspondent staff across Asia and the United States.

Company Size: The South China Morning Post has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 1903, with a rich history and established reputation in the media industry.

Company Description:

• Leading the global conversation about China
• Committed to informing and inspiring through journalism of the highest standards
• Publishes a portfolio of premium lifestyle and fashion titles in Hong Kong, including Cosmopolitan, ELLE, Esquire, and Harper’s BAZAAR

Company Specialties:

• News Division
• Advertising and Marketing Solutions
• Recruitment and Education Services
• Young Post

Company Website: www.scmp.com

ASSUMPTION: The South China Morning Post is a well-established company with a strong reputation in the media industry. This role offers an opportunity to work for a leading news organization with a global impact.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in social media, product development, or project management. It offers opportunities for growth and career progression within the company.

Reporting Structure: The Social Media Project Executive will report to the Project Manager, Social Media.

Work Arrangement: This role is on-site, with the work location in Wong Chuk Hang. It may require flexibility to work on projects with varying timelines and demands.

Growth Opportunities:

• Progression to Senior Project Executive or other management roles within the company
• Expanding skills and knowledge in social media, digital marketing, and project management
• Gaining experience working with various teams and stakeholders to achieve common goals

ASSUMPTION: This role offers opportunities for career growth and development within the company. Candidates should be eager to learn and take on new challenges to advance their careers.

🌍 Location & Work Environment

Office Type: The South China Morning Post has offices in Causeway Bay and Tai Po Industrial Estate, Hong Kong. The work location for this role is in Wong Chuk Hang.

Office Location(s): 19/F., Tower 1, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong; 22 Dai Fat Street, Tai Po Industrial Estate, Hong Kong

Geographic Context:

• Hong Kong is a vibrant, multicultural city with a strong focus on business, finance, and technology
• The media industry in Hong Kong is dynamic and competitive, offering opportunities for growth and innovation
• The South China Morning Post is a well-established company with a strong reputation in the media industry

Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Flexibility may be required for project demands.

ASSUMPTION: The work environment at the South China Morning Post is dynamic and fast-paced, with opportunities for collaboration and growth within the company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the team or relevant stakeholders

Key Assessment Areas:

• Social media and digital marketing knowledge
• Project management skills and experience
• Communication and presentation skills
• Problem-solving abilities and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your passion for social media and digital marketing, as well as your understanding of the industry
• Prepare examples of your previous work, such as successful social media campaigns or projects, to showcase during the interview
• Research the South China Morning Post and its publications to show your interest in the company and its mission

ATS Keywords: Social Media, Project Management, Digital Marketing, Content Development, Web Analytics, Data Mining, Communication, Problem Solving, Creativity, Collaboration, Training, Fashion, Beauty, Lifestyle, Entertainment

ASSUMPTION: The application process for the South China Morning Post may vary depending on the role and the candidate. It is essential to research the company and tailor your application materials to demonstrate your fit for the role.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, Threads, RedNote, YouTube, WhatsApp)
• Web analytics tools (Google Analytics, Social Blade, etc.)
• Project management tools (Asana, Trello, Jira, etc.)
• Content management systems (CMS) and publishing platforms (WordPress, Adobe Experience Manager, etc.)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific projects and teams the Social Media Project Executive works with. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Leading the global conversation about China
• Elevate Thought
• Inform and inspire through journalism of the highest standards

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to changing demands
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you have a strong passion for social media and digital marketing, and a proven track record of success in building fans, engagement, and reach?
• Are you comfortable working with various teams and stakeholders to achieve common goals, and able to handle ad hoc campaigns and immediate requests with strong problem-solving skills?
• Do you have exceptional communication, presentation, and organizational skills, and are you proficient in spoken Cantonese and English, written English and Chinese?

ASSUMPTION: The South China Morning Post values candidates who are passionate about social media and digital marketing, and who are committed to working collaboratively and adaptably to achieve common goals.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Adapting to changing demands and requirements from various teams and stakeholders
• Keeping up with the fast-paced and dynamic nature of the media industry
• Working in a competitive and multicultural environment

ASSUMPTION: The Social Media Project Executive role may present challenges related to project management, adaptability, and working in a competitive environment. Candidates should be comfortable working in a fast-paced and dynamic setting, and able to manage multiple priorities effectively.

📈 Similar Roles Comparison

• This role is similar to Social Media Manager or Digital Marketing Specialist positions in other media or publishing companies
• However, this role focuses more on project management and collaboration with internal stakeholders, rather than day-to-day social media management
• Career progression in this role may lead to Senior Project Executive or other management roles within the company

ASSUMPTION: While this role shares similarities with other social media and digital marketing positions, it has a unique focus on project management and collaboration with internal stakeholders. Candidates should consider their career goals and interests when comparing this role to other opportunities in the industry.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new magazine title launch
• Managing content partnerships and syndications to maximize traffic return for various publications
• Collaborating with editorial teams to create engaging and shareable content for social media platforms

ASSUMPTION: The Social Media Project Executive may work on various projects related to social media, content development, and project management. Candidates should be comfortable taking on diverse tasks and responsibilities to support the company's goals.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role contribute to the company's overall mission and goals?
• What are the most significant challenges facing the social media team currently, and how can this role address them?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and the company. Candidates should prepare questions that showcase their understanding of the company and their eagerness to contribute to its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the applytojob.com link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous work, such as successful social media campaigns or projects, to showcase during the interview
• Research the South China Morning Post and its publications to show your interest in the company and its mission
• Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.