🔹 Job Title: Social Media Specialist
🔹 Company: Wilson Sonsini Goodrich & Rosati
🔹 Location: Palo Alto, San Francisco
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent writing, editing, and design skills. Candidates should be comfortable working in a fast-paced, high-volume environment and have experience managing social media campaigns in a professional services setting.
✅ Content Creation, Publishing, and Community Engagement: Draft, edit, and publish engaging, brand-aligned content across LinkedIn, Instagram, Facebook, and X (formerly Twitter). Create high-quality visual and multimedia assets, monitor social channels for comments, messages, and mentions, and respond thoughtfully to encourage audience engagement.
✅ Campaign Execution and Management: Support the implementation of platform-specific social media campaigns that align with the firm’s strategic goals. Manage an editorial calendar to schedule and track content performance.
✅ On-Site Event Coverage: Provide on-the-ground support at firm events, including capturing photos, short videos, and drafting real-time or post-event social media content as needed. Coordinate with the Social Media Manager and event organizers to ensure brand-aligned coverage and timely postings during key firm initiatives.
✅ Analytics and Reporting: Track, analyze, and report on performance metrics to inform content adjustments and campaign strategy. Report on KPIs such as impressions, engagement rates, and follower growth and identify opportunities for improvement in future social media strategies and initiatives.
✅ Training and Employee Advocacy: Help develop and deliver social media training for attorneys and staff, including one-on-one and group sessions, both virtually and in-person as needed. Support the firm’s employee advocacy program, including Clearview Social onboarding and content guidance.
✅ Brand and Content Integrity: Ensure all content follows the firm’s brand guidelines, tone, and style standards. Maintain and organize digital asset libraries, including graphics, video clips, and brand templates.
✅ Collaboration and Campaign Support: Coordinate with Marketing Communications, Business Development, Alumni, and Recruiting teams on cross-functional campaigns. Provide support for firm-wide initiatives including promoting and capturing recruiting, alumni outreach, programming, and cultural moments. Act as a resource for firm-wide projects requiring a social media presence and act as a liaison with external vendors as needed. Review and update social media policies and training documentation alongside the Social Media Manager.
✅ Trend Monitoring and Innovation: Stay current on social media trends, tools, and best practices relevant to professional services and the legal industry. Share insights and suggest innovative approaches to increase visibility and engagement.
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple priorities, meet deadlines, and maintain high-quality output. Candidates should be comfortable working both independently and as part of a collaborative team in a fast-paced environment while maintaining professionalism in all communications and representations of the firm.
Education: Bachelor’s degree in Communications, Marketing, Journalism, or a related field, or equivalent relevant work experience.
Experience: 3 years of hands-on experience supporting social media efforts in a professional services, corporate, or agency setting. Experience creating and managing content across LinkedIn, Instagram, Facebook, and X (formerly Twitter); law firm or B2B experience is a plus.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong portfolio showcasing their social media management skills, including examples of previous campaigns or video content they have developed. They should also be able to provide examples of their writing, editing, and design work.
Salary Range: The anticipated pay range for this position is as follows:
- San Francisco and Silicon Valley: $81,600 - $110,400 per year
- Austin, Boston, Boulder, District of Columbia, Los Angeles, New York, San Diego, Seattle, and Wilmington: $73,100 - $98,900 per year
- Salt Lake City and all other locations: $65,450 - $88,550 per year
Benefits:
Working Hours: 40 hours per week, with occasional travel to events during or outside of regular work hours for live coverage or content capture.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Media Specialist role in the legal industry. The actual base pay offered will depend upon a variety of factors, including but not limited to the selected candidate’s qualifications, years of relevant experience, level of education, professional certifications and licenses, and work location.
Industry: Wilson Sonsini Goodrich & Rosati is a premier legal advisor to technology, life sciences, and other growth enterprises worldwide. The firm represents companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them.
Company Size: Wilson Sonsini has approximately 1,100 attorneys in 17 offices: 13 in the U.S., two in China, and two in Europe. As a mid-sized company, Wilson Sonsini offers its employees exceptional opportunities for professional achievement and career growth.
Founded: Wilson Sonsini was founded in 1961 and has since grown to become a leading law firm in the fields of corporate governance and finance, mergers and acquisitions, private equity, securities litigation, employment law, intellectual property, and antitrust, among many other areas of law.
Company Description:
Company Specialties:
Company Website: www.wsgr.com
ASSUMPTION: Wilson Sonsini's extensive experience and expertise in the legal industry make it an attractive employer for candidates seeking to advance their careers in a dynamic and challenging environment.
Career Level: The Social Media Specialist role is an intermediate-level position that offers opportunities for professional growth and development within the Marketing & Communications department and the broader firm.
Reporting Structure: The Social Media Specialist will report directly to the Social Media Manager and work closely with cross-functional teams, including Marketing Communications, Business Development, Alumni, and Recruiting.
Work Arrangement: This is an on-site position based in Palo Alto, with occasional travel to events during or outside of regular work hours for live coverage or content capture. The firm may consider hybrid or remote work arrangements for the right candidate, depending on the firm's policies and the candidate's needs.
Growth Opportunities:
ASSUMPTION: The Social Media Specialist role offers a unique opportunity to work at the intersection of marketing, communications, and technology in a dynamic and fast-paced environment. Candidates should be comfortable working in a collaborative and team-oriented setting and have a strong desire to learn and grow both personally and professionally.
Office Type: Wilson Sonsini's Palo Alto office is a modern, professional environment that fosters collaboration and innovation. The firm's offices are designed to accommodate the needs of its employees and provide a comfortable and productive work environment.
Office Location(s): 650 Page Mill Road, Palo Alto, CA 94304-1050, US
Geographic Context:
Work Schedule: The Social Media Specialist will work a standard 40-hour workweek, with occasional travel to events during or outside of regular work hours for live coverage or content capture. The firm may consider flexible work arrangements, such as part-time or job sharing, for the right candidate, depending on the firm's policies and the candidate's needs.
ASSUMPTION: The Palo Alto office provides a dynamic and collaborative work environment that is well-suited to the needs of the Social Media Specialist role. Candidates should be comfortable working in a fast-paced, high-volume environment and have a strong desire to learn and grow both personally and professionally.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Social Media Management, Content Creation, Campaign Execution, Analytics, Event Coverage, Brand Integrity, Collaboration, Trend Monitoring, Writing, Editing, Graphic Design, Video Editing, CRM Familiarity, Attention to Detail, Communication, Organizational Skills
ASSUMPTION: The application process for the Social Media Specialist role at Wilson Sonsini is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process. Candidates should also be prepared to provide examples of their work and to discuss their approach to social media management, content creation, and campaign execution.
ASSUMPTION: The Social Media Specialist will be expected to have proficiency in using the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates should be able to demonstrate their alignment with Wilson Sonsini's values and work style, as well as their ability to thrive in a dynamic and fast-paced environment. Candidates should also be prepared to discuss their approach to collaboration, teamwork, and maintaining high-quality output in a fast-paced, high-volume environment.
ASSUMPTION: Candidates should be prepared to discuss their approach to managing multiple priorities, meeting deadlines, and maintaining high-quality output in a fast-paced, high-volume environment. Candidates should also be prepared to discuss their approach to staying current on social media trends, tools, and best practices, as well as their ability to work effectively with a diverse range of stakeholders.
ASSUMPTION: Candidates should be prepared to discuss their understanding of the similarities and differences between the Social Media Specialist role at Wilson Sonsini and similar positions in the legal industry. Candidates should also be prepared to discuss their career goals and how this role fits into their long-term career plans.
ASSUMPTION: Candidates should be prepared to discuss their approach to developing and executing social media campaigns, creating branded graphics and videos, and managing the firm's social media presence during high-profile events or announcements. Candidates should also be prepared to provide examples of their work and to discuss their approach to social media management, content creation, and campaign execution.
ASSUMPTION: Candidates should be prepared to ask thoughtful questions during the interview to demonstrate their interest in the role and the firm. Candidates should also be prepared to discuss their approach to social media management, content creation, and campaign execution, as well as their alignment with the firm's values, brand, and culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.