📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Dungarvin
🔹 Location: Remote (must reside in MN, WI, CT, NC, OK, CO, KY, IN, NJ, NM)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Creating compelling content for social media, recruiting platforms, and digital ads
- Managing and publishing organic and paid posts on various platforms
- Collaborating with internal teams to develop social media campaigns
- Analyzing performance metrics and providing actionable insights
- Supporting the Communications Manager in shaping and executing social media strategies
ASSUMPTION: This role requires a high level of creativity, strong communication skills, and the ability to manage multiple projects simultaneously. It is ideal for someone with a background in marketing, communications, or a related field who is passionate about storytelling and engaging audiences.
📋 Key Responsibilities
✅ Design compelling visuals and content for social media, recruiting platforms, and digital ads using Adobe Creative Suite and Microsoft Office
✅ Manage and publish organic and paid posts on Facebook, Instagram, LinkedIn, YouTube, TikTok, and the company website
✅ Collaborate with internal teams to develop timely social media campaigns aligned with key events and initiatives
✅ Support the Communications Manager in shaping and executing quarterly and annual social media strategies
✅ Use tools like Sprout Social and Meta Business Suite to track trends, analyze performance, and guide content strategy
✅ Plan and schedule content across channels, maintaining a consistent editorial calendar
✅ Monitor social conversations, engage with audiences, and coordinate appropriate responses
✅ Define KPIs, analyze monthly metrics, and share actionable insights
✅ Create impactful internal and external messaging, including testimonials, executive content, and videos
✅ Partner with leadership to manage communications during acquisitions and major company updates
ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and best practices. It is essential to stay up-to-date with industry developments and adapt content strategies accordingly.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Graphic Design, Marketing, Journalism, or a related field
Experience: 2-3 years of experience in marketing, social media, writing, advertising, or a related field
Required Skills:
- Solid understanding of the social media universe, including Facebook, Instagram, Twitter, TikTok, YouTube, industry-specific blogs, and other social media optimization strategies
- Excellent communication skills through a variety of mediums, including speaking, writing, presenting ideas, and educating other partners
Preferred Skills:
- Working knowledge of Adobe Creative Suite applications and Photoshop
- Knowledge of interactive marketing principles
- Thorough knowledge of best practices within social media storytelling, tools, and analytics
- Experience with photography and videography, including shooting and editing
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education. Additionally, proficiency in Spanish or other languages may be beneficial for reaching a broader audience.
💰 Compensation & Benefits
Salary Range: $55,100 fixed rate (based on provided information)
Benefits:
- 401(k) with match
- Pet insurance
- Paid time off
- Medical, dental, and vision insurance
- National discount programs
- Supplemental insurance, FSA, and HSA
- Referral bonus program
- Life insurance and long-term disability insurance
Working Hours: Full-time, with occasional on-site presence for meetings and events
ASSUMPTION: The salary range provided is fixed and does not include bonuses or other forms of compensation. Benefits are comprehensive and designed to support employees' well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Dungarvin operates in the Individual and Family Services industry, focusing on providing support services to individuals with intellectual and developmental disabilities, mental health, behavioral, or complex medical needs.
Company Size: Dungarvin is a mid-sized company with 5,001-10,000 employees, offering a supportive team environment that values adaptability, learning, and innovation.
Founded: Dungarvin was founded in 1976 in Mendota Heights, Minnesota, and has since expanded to 15 states.
Company Description:
- Dungarvin is a mission-driven organization rooted in respect, inclusion, and person-centered care
- The company aims to enhance the quality of life for people with intellectual and developmental disabilities by providing individualized service plans and building strong partnerships with families, teams, and communities
- Dungarvin offers a balanced work culture that values work-life balance and provides comprehensive benefits to support employees
Company Specialties:
- Supported sobriety
- Day services
- In-home services
- Case management services
- Vocational services
- Hourly supports
- Residential services
- Foster care services
- Community-based programming
- Host home services
- Respite care
- Supported employment
- Children's services
- TBI/traumatic brain injury
- Mental health
- Behavioral challenges
- Intellectual and developmental disabilities
- Significant medical challenges
- Infant and toddler (FIT) program
Company Website: http://www.dungarvin.com
ASSUMPTION: Dungarvin's mission and values make it an attractive employer for individuals who are passionate about making a positive impact on the lives of others. The company's comprehensive benefits package and commitment to work-life balance further enhance its appeal.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in marketing, social media, or a related field.
Reporting Structure: The Social Media Specialist will report directly to the Communications Manager and collaborate with internal teams to develop and execute social media campaigns.
Work Arrangement: This role is remote, with occasional on-site presence required for meetings and events. The specific work arrangement may vary depending on the needs of the organization and the employee's personal circumstances.
Growth Opportunities:
- As Dungarvin continues to grow, there may be opportunities for the Social Media Specialist to take on additional responsibilities or advance to a management role
- The company's commitment to professional development and training may provide opportunities for the incumbent to expand their skills and knowledge
- Working closely with internal teams and stakeholders may offer opportunities to gain exposure to different aspects of the business and contribute to strategic decision-making
ASSUMPTION: While this role is focused on social media management, there may be opportunities for the incumbent to grow within the organization and take on additional responsibilities as their skills and experience develop.
🌍 Location & Work Environment
Office Type: Remote, with occasional on-site presence required for meetings and events
Office Location(s): Mendota Heights, Minnesota (with occasional on-site presence required)
Geographic Context:
- Mendota Heights is a suburb of Minneapolis-Saint Paul, Minnesota, offering a mix of urban and suburban living
- The Twin Cities metropolitan area is home to a diverse range of industries and cultural attractions
- The region experiences four distinct seasons, with cold winters and warm summers
Work Schedule: Full-time, with occasional on-site presence required for meetings and events. The specific work schedule may vary depending on the needs of the organization and the employee's personal circumstances.
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from home, with occasional on-site presence required for meetings and events. The specific work arrangement may vary depending on the needs of the organization and the employee's personal circumstances.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Creativity and storytelling abilities
- Knowledge of social media platforms, trends, and best practices
- Communication skills, both written and verbal
- Project management and organizational skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your previous work, such as social media campaigns or content you've created
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively with internal teams
ATS Keywords: Social media management, content creation, graphic design, video editing, communication skills, project management, data analysis, creative thinking, collaboration, audience engagement, digital marketing, photography, videography, strategic planning, adaptability, storytelling
ASSUMPTION: The application process for this role may vary depending on the specific needs of the organization and the number of applicants. It is essential to tailor your application materials to the specific requirements of the role and to follow up with the hiring manager as appropriate.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Microsoft Office
- Sprout Social
- Meta Business Suite
- Google Analytics
- Canva (optional)
- Hootsuite (optional)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's needs and the incumbent's skills and experience. Familiarity with industry-standard tools and a willingness to learn new technologies are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect: Dungarvin is committed to treating all individuals with dignity and respect, valuing their unique perspectives and contributions
- Inclusion: The company strives to create an inclusive environment where all employees feel valued and empowered to succeed
- Person-centered care: Dungarvin prioritizes the needs and preferences of the individuals it serves, tailoring services to fit their unique aspirations, dreams, goals, and needs
Work Style:
- Collaborative: The Social Media Specialist will work closely with internal teams to develop and execute social media campaigns, requiring strong communication and interpersonal skills
- Adaptable: This role requires the ability to pivot quickly based on platform changes, performance data, or shifting organizational priorities
- Creative: The Social Media Specialist will be responsible for creating compelling content that captures the heart of Dungarvin's work and connects with audiences
Self-Assessment Questions:
- Do you share Dungarvin's commitment to respect, inclusion, and person-centered care?
- Are you comfortable working remotely and balancing competing priorities in a fast-paced digital environment?
- Do you have a strong portfolio of creative work that demonstrates your ability to tell stories and engage audiences through social media?
ASSUMPTION: A strong cultural fit for this role requires a passion for Dungarvin's mission and values, as well as the ability to thrive in a remote work environment and balance multiple projects simultaneously.
⚠️ Potential Challenges
- Managing multiple social media campaigns and content calendars simultaneously may require strong organizational and project management skills
- Keeping up with platform changes, trends, and best practices may require continuous learning and adaptation
- Occasional on-site presence may be required for meetings and events, which could disrupt the incumbent's work-life balance if not managed effectively
- Working remotely may present challenges in terms of communication, collaboration, and maintaining a healthy work-life balance
ASSUMPTION: While this role offers many opportunities for growth and creativity, it also presents challenges that require strong organizational and project management skills, as well as the ability to adapt to a fast-paced digital environment.
📈 Similar Roles Comparison
- Compared to other social media specialist roles, this position offers a unique opportunity to work for a mission-driven organization focused on enhancing the quality of life for individuals with intellectual and developmental disabilities
- Dungarvin's commitment to person-centered care and individualized service plans sets it apart from other providers in the industry
- This role may offer opportunities for career growth and advancement within the organization, as Dungarvin continues to expand its services and reach
ASSUMPTION: While this role shares similarities with other social media specialist positions, its focus on mission-driven work and person-centered care sets it apart and offers unique opportunities for growth and impact.
📝 Sample Projects
- Creating a social media campaign to raise awareness about Dungarvin's services and the needs of the individuals it serves
- Developing a series of videos or testimonials that highlight the impact of Dungarvin's work and the stories of the individuals it supports
- Designing a social media strategy that aligns with Dungarvin's quarterly and annual goals, targeting specific audiences and measuring performance metrics
ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the Social Media Specialist may be involved in, but the specific projects and priorities may vary depending on the organization's needs and the incumbent's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Communications department?
- How does Dungarvin support work-life balance for its employees, particularly those working remotely?
- What opportunities are there for professional development and growth within the organization?
- How does Dungarvin measure the success of its social media campaigns, and what metrics are most important to track?
- What is the company's approach to acquisitions and major company updates, and how can the Social Media Specialist support communications efforts in these areas?
ASSUMPTION: These questions are intended to help the candidate better understand the role, the team, and the organization's priorities and values. The specific questions asked may vary depending on the candidate's interests and the organization's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio of your previous work, including social media campaigns or content you've created
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
