📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Welocalize
🔹 Location: Mexico
🔹 Job Type: Full Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Mexico)
🚀 Job Overview
Key aspects of this role include:
- Owning and executing the social media calendar across multiple platforms
- Managing and growing our social media community
- Running paid social campaigns to support global initiatives
- Tracking and reporting on performance metrics to drive continuous improvement
- Collaborating with internal teams to source and amplify employee stories
ASSUMPTION: This role requires a balance of creativity and data analysis, with a strong focus on community management and engagement.
📋 Key Responsibilities
✅ Content Creation: Develop and publish engaging content tailored to each platform, aligning with our brand pillars: “Limitless AI”, “Limitless You”, and “Be Part of Us”.
✅ Community Management: Respond to DMs, comments, and build meaningful interactions with our audience.
✅ Paid Social Campaigns: Collaborate with the paid media team to run campaigns across various platforms, supporting global campaigns and recruiting moments.
✅ Performance Tracking: Monitor and report on key performance indicators (KPIs) to optimize our social media strategy.
✅ Internal Collaboration: Work with internal teams to source stories and amplify employee voices, showcasing our company culture and values.
ASSUMPTION: This role requires strong organizational skills to manage multiple projects and deadlines, as well as the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 2+ years of experience in social media, content creation, or digital marketing, preferably in employer branding or HR-related areas.
Required Skills:
- Proven ability to create engaging content for various social media platforms
- Fluency in English (Spanish is a plus)
- Knowledge of content performance metrics and optimization
- Basic design and video editing skills
- Experience with scheduling tools (e.g., Metricool, Buffer) and Canva
- Strong community management skills
Preferred Skills:
- Experience working with an employer value proposition (EVP) or employer brand guidelines
- Knowledge of user-generated content (UGC), employee stories, or building ambassador programs
- A good eye for visual identity, trends, and aesthetics
- A side project, TikTok account, or portfolio showcasing creativity
ASSUMPTION: Candidates with experience in employer branding or HR-related areas may have a better understanding of our target audience and company culture.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between $45,000 and $65,000 USD per year, depending on experience and qualifications. This estimate is based on market research and industry standards for similar roles in Mexico.
Benefits:
- Flexible work arrangements
- Global, remote team with diverse perspectives
- Opportunities for growth and professional development
- Supportive work environment that values creativity and experimentation
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:00 PM CST). Occasional flexibility may be required to accommodate global campaigns or events.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Welocalize operates in the translation and localization industry, focusing on helping global organizations improve customer engagement through localized content.
Company Size: Welocalize has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Welocalize was founded in 1997 and has since grown into a global leader in its industry, with a strong focus on innovation and technology.
Company Description:
- Welocalize offers multilingual content transformation services, including translation, localization, and data annotation, to help clients achieve global business outcomes.
- The company's advanced Service Delivery Platform, OPAL, ensures fast, effortless, and accurate translations at scale.
- Welocalize's global team of industry specialists is dedicated to enabling clients' teams to achieve their global business goals.
Company Specialties:
- Translation and localization
- Globalization
- Technology
- Machine translation
- Staffing
- Language automation
- Transcreation
- Content marketing
- Global marketing
- Website translation
- Hardware and software testing
- Digital marketing
- Multilingual SEO
- Machine learning
- Natural language processing
- Conversational AI
- AI Data Training
- AI Training Data
Company Website: http://www.welocalize.com
ASSUMPTION: Welocalize's extensive experience and global presence provide a strong foundation for applicants to build their careers and gain valuable industry insights.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals seeking to grow their skills in social media management and digital marketing.
Reporting Structure: The Social Media Specialist will report directly to the Marketing Manager and collaborate with various internal teams, such as HR, growth, and operations.
Work Arrangement: This role is based in Mexico and requires on-site presence. However, Welocalize offers flexible work arrangements and supports a healthy work-life balance.
Growth Opportunities:
- Developing expertise in employer branding and global marketing
- Expanding skills in content creation, community management, and paid social campaigns
- Gaining experience working with a global, remote team and diverse client base
- Potential opportunities to lead or mentor junior team members in the future
ASSUMPTION: This role offers numerous opportunities for professional growth and development within Welocalize's global organization.
🌍 Location & Work Environment
Office Type: Welocalize's Mexico office is a collaborative and dynamic workspace, fostering creativity and innovation.
Office Location(s): 136 Madison Avenue, 6th Floor, New York, NY 10016, US (headquarters); Strada Henri Barbusse 44-46, Cluj-Napoca, Cluj 400616, RO; Via Alserio, 22, Milan, Lomb. 20159, IT; 123 NE 3rd Ave, Portland, Oregon 97232, US
Geographic Context:
- Mexico City, the capital and largest city of Mexico, is a vibrant and multicultural metropolis with a rich history and diverse cultural scene.
- The city is known for its bustling arts, music, and food scenes, as well as its numerous museums, historic sites, and green spaces.
- Mexico City offers a high quality of life, with affordable living costs, excellent dining options, and a thriving nightlife.
Work Schedule: Standard working hours are Monday-Friday, 9:00 AM - 5:00 PM CST, with occasional flexibility required for global campaigns or events.
ASSUMPTION: Welocalize's Mexico office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Interview with the Marketing Manager
- Final interview with the Marketing Director or another senior team member
- Background check and onboarding
Key Assessment Areas:
- Creativity and content creation skills
- Understanding of social media platforms and trends
- Community management and engagement skills
- Data analysis and optimization abilities
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your creativity and understanding of social media trends through your application materials.
- Demonstrate your familiarity with Welocalize's brand and values in your cover letter.
- Prepare examples of your previous social media work or campaigns to discuss during the interview.
ATS Keywords: Social Media, Content Creation, Digital Marketing, Community Management, Paid Campaigns, Data Analysis, Canva, Video Editing, Scheduling Tools, Employer Branding, Visual Identity, Trends, Aesthetics, Creativity, Engagement, Metrics
ASSUMPTION: Welocalize's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Canva
- Scheduling tools (e.g., Metricool, Buffer)
- Social media analytics tools (e.g., Hootsuite Insights, Sprout Social)
- Video editing software (e.g., Adobe Premiere Pro, iMovie)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Welocalize provides the necessary tools and technologies for Social Media Specialists to excel in their roles and achieve their goals.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Collaboration
- Customer focus
- Integrity
Work Style:
- Creative and data-driven
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and committed to continuous improvement
Self-Assessment Questions:
- Do you align with Welocalize's core values, particularly innovation and customer focus?
- Are you comfortable working in a dynamic, global team environment?
- Do you thrive in a creative and data-driven work style, balancing both intuition and analysis?
ASSUMPTION: Welocalize's company culture emphasizes innovation, collaboration, and customer focus, providing a supportive and engaging work environment for employees.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, global work environment
- Balancing creativity and data-driven decision-making
- Collaborating effectively with remote team members across different time zones
ASSUMPTION: Welocalize's global and dynamic work environment may present unique challenges, but also offers numerous opportunities for growth and learning.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on social media management and community engagement.
- Welocalize's global presence and diverse client base offer unique opportunities for growth and exposure to various industries and markets.
- This role provides a strong foundation for a career in digital marketing, employer branding, or global marketing.
ASSUMPTION: Welocalize's Social Media Specialist role offers a unique blend of creativity, data analysis, and community management, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote Welocalize's employer value proposition (EVP) and attract top talent
- Creating engaging content for Welocalize's global campaigns, such as "Limitless AI" or "Limitless You"
- Managing and growing Welocalize's social media community, fostering engagement and brand loyalty
ASSUMPTION: Welocalize's Social Media Specialist role offers a wide range of projects and initiatives, providing ample opportunities for creativity, growth, and learning.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Welocalize support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Welocalize measure the success of its social media campaigns, and what KPIs are most important?
- What opportunities are there for collaboration with other departments or teams within Welocalize?
ASSUMPTION: Welocalize's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's values and mission, providing ample opportunities for applicants to ask questions and gain insights into the role and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of your previous social media work or campaigns to discuss during the interview.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
