Social Media Specialist (1 year Contract)

📌 Core Information

🔹 Job Title: Social Media Specialist (1 year Contract)

🔹 Company: Loblaw Agency

🔹 Location: Toronto, ON

🔹 Job Type: Contract (Hourly)

🔹 Category: Marketing

🔹 Date Posted: May 18, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving social media strategy through data-driven insights and optimization
• Managing day-to-day operations of brand social media channels
• Analyzing social media performance and interpreting data to guide strategy
• Collaborating with internal teams to align social media efforts with broader marketing goals

ASSUMPTION: This role requires a balance of analytical and creative skills, with a strong focus on data-driven decision making.

📋 Key Responsibilities

✅ Manage overall day-to-day operations of brand social media channels, including content scheduling, posting, and moderation

✅ Post relevant social media content to optimize engagement with fans and followers to drive brand loyalty and brand resonance

✅ Show measurable results in community engagement and growth

✅ Serve as the main point of contact for our local social media strategy and collaborate with internal teams to align efforts with broader marketing goals and regional needs

✅ Utilize social media data and metrics for analyzing trends, monitoring performance, and optimizing strategies

✅ Stay up-to-date with industry trends, best practices, and emerging social media platforms

✅ Continuously analyze competitors and identify opportunities to strengthen our social media strategies and ways to improve

✅ Stay informed about relevant social media regulations and guidelines to ensure compliance

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently while keeping visibility of the broader strategy.

🎯 Required Qualifications

Education: Post-secondary education equivalent to a college diploma or university degree in marketing, media, or a related field

Experience: Proven community management experience

Required Skills:

• Demonstrated social media expertise from strategy through execution
• Deep understanding of social media channels (Facebook, Instagram, TikTok, LinkedIn, etc.)
• Working knowledge of social media tools (Social Studio, Meta Business Suite)
• Excellent writing and editing skills
• Ability to work with autonomy, follow instructions, and work as part of an integrated team
• Ability to execute with flawless detail while keeping visibility of the broader strategy

Preferred Skills:

• Bilingualism (English/French)

ASSUMPTION: Strong communication skills and cultural sensitivity are essential for this role due to Loblaw's diverse customer base and multicultural merchandising offerings.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 CAD per year (Based on industry standards for a mid-level marketing role in Toronto)

Benefits:

• Competitive benefits package
• Employee discounts at Loblaw stores
• Opportunities for career growth within the Loblaw family of companies

Working Hours: Full-time, 40 hours per week. Hybrid work arrangement with a mix of on-site and remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Retail. Loblaw is Canada's food and pharmacy leader, offering a wide range of products and services through its grocery, health and beauty, financial services, and apparel businesses.

Company Size: 10,001+ employees. Loblaw's large size offers numerous opportunities for career growth and development.

Founded: Loblaw was founded in 1919 and has since grown to become one of Canada's largest and most respected retailers.

Company Description:

• Loblaw is committed to empowering Canadians to live life well through its wide range of products and services
• The company is known for its strong brands, including President's Choice and no name, and its commitment to innovation and customer service
• Loblaw is also committed to sustainability and social responsibility, with initiatives focused on reducing waste, supporting local communities, and promoting diversity and inclusion

Company Specialties:

• Food and general merchandise retail
• Drugstore and financial services
• Private label products (President's Choice, no name, Joe Fresh Style)
• Financial products and services (PC Financial, PC Mobile)

Company Website: www.loblaw.ca

ASSUMPTION: Loblaw's large size and diverse range of products and services offer applicants a unique opportunity to gain experience in various aspects of retail and marketing.

📊 Role Analysis

Career Level: Mid-Level. This role requires proven community management experience and a deep understanding of social media channels and tools.

Reporting Structure: This role reports directly to the Marketing Manager and works closely with internal teams to align social media efforts with broader marketing goals.

Work Arrangement: Hybrid. This role offers a mix of on-site and remote work, allowing for flexibility and work-life balance.

Growth Opportunities:

• Loblaw's large size and diverse range of products and services offer numerous opportunities for career growth and development
• The company is committed to promoting from within and offers various training and development programs to support employee growth
• This role provides valuable experience in social media management and data analysis, which can be applied to other marketing roles within the company

ASSUMPTION: Given Loblaw's size and diverse range of products and services, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Hybrid. This role offers a mix of on-site and remote work, with the option to work from home up to two days per week.

Office Location(s): 1 President's Choice Circle, Brampton, Ontario L6Y 5S5, CA

Geographic Context:

• Toronto is Canada's largest city and a major hub for the retail and marketing industries
• The city offers a diverse range of cultural, recreational, and entertainment options
• Loblaw's headquarters is located in Brampton, Ontario, approximately 40 kilometers northwest of Toronto

Work Schedule: Full-time, 40 hours per week. The work schedule may vary depending on the needs of the business and the candidate's availability.

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to work from home up to two days per week.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team

Key Assessment Areas:

• Social media expertise and knowledge
• Data analysis and interpretation skills
• Communication and writing skills
• Cultural fit and alignment with Loblaw's values

Application Tips:

• Tailor your resume and cover letter to highlight your social media management experience and relevant skills
• Provide specific examples of your social media campaigns and their results
• Demonstrate your understanding of Loblaw's business and how your skills and experience align with the company's goals

ATS Keywords: Social Media Management, Data Analysis, Content Scheduling, Community Engagement, Social Media Strategy, Trend Monitoring, Competitor Analysis, Compliance Knowledge, Writing Skills, Editing Skills, Autonomy, Team Collaboration, Operational Challenges, Social Media Tools, Brand Loyalty, Brand Presence

ASSUMPTION: Loblaw's application process is designed to assess the candidate's social media management skills, data analysis and interpretation skills, communication and writing skills, and cultural fit with the company's values.

🛠️ Tools & Technologies

• Social Studio
• Meta Business Suite
• Microsoft Office Suite
• Google Analytics
• Social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.)

ASSUMPTION: The required tools and technologies for this role are standard for social media management and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Putting Customers First
• Acting with Integrity
• Respecting and Valuing Each Other
• Being a Good Corporate Citizen

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• How do you demonstrate your commitment to putting customers first in your social media management approach?
• Can you provide an example of a time when you had to act with integrity in a challenging social media situation?
• How do you balance data-driven decision making with creativity and innovation in your social media campaigns?

ASSUMPTION: Loblaw's company values and work style are designed to foster a collaborative, data-driven, and results-oriented work environment that prioritizes customer satisfaction and continuous improvement.

⚠️ Potential Challenges

• Managing multiple social media channels and content schedules simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing data-driven decision making with creative and innovative content
• Ensuring compliance with social media regulations and guidelines

ASSUMPTION: These challenges can be overcome through strong organizational skills, continuous learning, and a commitment to staying up-to-date with industry trends and best practices.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Community Manager role, but with a stronger focus on data analysis and optimization
• Unlike other social media roles, this role requires a deep understanding of social media tools and platforms, as well as strong data analysis and interpretation skills
• This role offers the opportunity to work with a large and diverse range of products and services, providing exposure to various aspects of retail and marketing

ASSUMPTION: This role offers a unique blend of social media management, data analysis, and optimization skills, making it an attractive opportunity for candidates with a strong background in social media and a passion for data-driven decision making.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch
• Analyzing social media performance data to identify trends and optimize strategies
• Collaborating with internal teams to align social media efforts with broader marketing goals and regional needs

ASSUMPTION: These sample projects are designed to showcase the candidate's social media management, data analysis, and collaboration skills.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the company?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexibility?
• How does the company ensure compliance with social media regulations and guidelines?

ASSUMPTION: These questions are designed to provide insight into the company's marketing strategy, priorities, and culture, as well as the specific requirements and expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media management experience and relevant skills
• Prepare examples of your social media campaigns and their results
• Demonstrate your understanding of Loblaw's business and how your skills and experience align with the company's goals
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.