📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: MATT & NAT
🔹 Location: Montréal, QC
🔹 Job Type: Full-time
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategy to increase online presence and drive sales
- Creating engaging and innovative content for all relevant social media channels
- Managing community interactions and growing brand following
- Evaluating and reporting on social media KPIs
- Collaborating with internal stakeholders and influencers to reinforce brand positioning
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication skills. The ideal candidate will be creative, adaptable, and able to work well in a team.
📋 Key Responsibilities
✅ Create engaging and innovative content for all relevant social media channels
✅ Execute posts and campaigns across platforms, maintaining a constant level of engagement with customers
✅ Grow MATT & NAT's brand following via social media and foster user-generated content
✅ Evaluate and report on social media and content KPIs, making recommendations for optimization
✅ Partner with influencers and bloggers to reinforce brand positioning and complement content creation efforts
✅ Collaborate with internal departments to monitor brand reputation and respond to customer inquiries
✅ Continually explore new developments in the social media landscape
✅ Assist with marketing tasks including scheduling social media posts, newsletters, and copywriting
ASSUMPTION: This role involves a high level of creativity, attention to detail, and the ability to manage multiple projects on tight timelines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 2+ years of experience in a similar role, preferably in fashion retail
Required Skills:
- Strong knowledge of social media platforms and key success factors
- Proven track record of cultivating and growing a loyal customer base via social media platforms
- Excellent communication skills, both written and oral, in French and English
- Proficient with Microsoft Office Suite
- Flexible time schedule to attend to the on-demand and real-time nature of social media
Preferred Skills:
- Experience with social media analytics tools
- Knowledge of fashion trends and product development
ASSUMPTION: Candidates with experience in fashion retail and a strong understanding of social media analytics will be at an advantage.
💰 Compensation & Benefits
Salary Range: CAD 45,000 - 60,000 per year (based on industry standards for a Social Media Specialist in Montréal with 2-5 years of experience)
Benefits:
- Health and dental insurance
- Retirement savings plan
- Employee discount on MATT & NAT products
Working Hours: Full-time, Monday to Friday, with flexibility to attend to the on-demand and real-time nature of social media
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 51-200 employees
Founded: 1995
Company Description:
- MATT & NAT is a vegan line designed in Montreal, Canada since 1995
- Inspired by everyday life, architecture, and nature, the collections focus on creativity, functionality, color, and being environmentally aware
- Linings are always 100% recycled plastic bottles
Company Specialties:
- Handbags
- Wallets
- Vegan accessories
Company Website: www.mattandnat.com
ASSUMPTION: MATT & NAT is a well-established company in the fashion retail industry with a strong commitment to sustainability and ethical practices.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with flexibility to work remotely when needed
Growth Opportunities:
- Potential career progression into a Marketing Manager or similar role
- Opportunities to gain experience in various aspects of marketing and branding
- Chance to work with and learn from experienced professionals in the fashion industry
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, creative workspace
Office Location(s): 333 Rue Chabanel O, Suite 400, Montreal, Quebec H2N 2G1, CA
Geographic Context:
- Montréal is a vibrant, multicultural city with a thriving fashion scene
- The office is located in the heart of Montréal's fashion district
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
Work Schedule: Full-time, with flexibility to work overtime as needed
ASSUMPTION: The work environment at MATT & NAT is dynamic, creative, and fast-paced, with a strong focus on teamwork and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the Marketing Manager
- Final interview with the Director of Marketing
Key Assessment Areas:
- Social media knowledge and strategy
- Creativity and content creation skills
- Communication and interpersonal skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight your experience with social media platforms and analytics tools
- Include examples of your creative content and campaigns
- Tailor your resume and cover letter to emphasize your relevant skills and experience
- Prepare questions to ask the interviewer about the company's social media strategy and goals
ATS Keywords: Social Media Management, Content Creation, Community Management, Brand Awareness, Customer Engagement, Influencer Partnerships, Analytical Skills, Communication Skills, Organizational Skills, Creative Thinking, Fashion Trends, Copywriting, Teamwork, Adaptability, Time Management, Microsoft Office
ASSUMPTION: The application process at MATT & NAT is competitive, and candidates with relevant experience and strong portfolios are likely to be successful.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, Facebook, etc.)
- Microsoft Office Suite
- Social media analytics tools (Hootsuite, Sprout Social, etc.)
ASSUMPTION: The ideal candidate will be proficient in using social media platforms and analytics tools, as well as Microsoft Office Suite.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Sustainability and ethical practices
- Teamwork and collaboration
Work Style:
- Fast-paced and dynamic
- Creative and collaborative
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a strong understanding of social media trends and best practices?
- Are you comfortable working in a fast-paced, creative environment?
- Do you have excellent communication and interpersonal skills?
ASSUMPTION: Candidates who align with MATT & NAT's company values and work style are likely to be successful in this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Keeping up with the fast-paced nature of social media trends and algorithms
- Balancing creativity and brand guidelines in content creation
- Adapting to changes in the company's social media strategy and goals
ASSUMPTION: The ideal candidate will be able to manage multiple tasks and projects effectively, adapt to changes, and thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Social Media Coordinator or Manager in other fashion retail companies
- However, MATT & NAT places a strong emphasis on sustainability and ethical practices, which may set it apart from other companies in the industry
- Career progression in this role may lead to a Marketing Manager or similar position
ASSUMPTION: While this role is similar to other social media positions in the fashion retail industry, MATT & NAT's commitment to sustainability and ethical practices makes it a unique opportunity.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product line
- Creating engaging content for MATT & NAT's TikTok platform to increase brand awareness and following
- Partnering with influencers to reinforce MATT & NAT's brand positioning and complement content creation efforts
ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide examples of their work.
❓ Key Questions to Ask During Interview
- What are the company's short-term and long-term goals for social media?
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the social media team currently?
- How does MATT & NAT support the professional development and growth of its employees?
- What is the company's approach to work-life balance?
ASSUMPTION: Asking thoughtful questions during the interview process can help demonstrate your interest in the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience
- Prepare examples of your creative content and campaigns to showcase during the interview process
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
