Social Media Specialist

📌 Core Information

🔹 Job Title: Social Media Specialist

🔹 Company: WPT Global

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Engaging a global poker audience through dynamic content and strategic campaigns
• Fostering an active and enthusiastic poker community across multiple social platforms
• Collaborating with internal teams to align social strategies with broader campaigns and product launches
• Analyzing and reporting on key performance metrics to inform strategy adjustments
• Staying updated on industry trends and emerging social media platforms and best practices

ASSUMPTION: This role requires a strong understanding of poker dynamics and communities, as well as proven experience in social media management and content strategy.

📋 Key Responsibilities

✅ Develop and execute engaging social media content across Facebook, Instagram, X, TikTok, YouTube, and emerging platforms

✅ Plan, implement, and optimize social media campaigns to drive follower growth, player engagement, and brand visibility

✅ Foster an active and enthusiastic poker community by promptly responding to comments, messages, and player inquiries

✅ Monitor poker communities and social media trends, identifying opportunities for engagement and brand building

✅ Collaborate with internal teams (Marketing, Creative, CRM) to align social strategies with broader campaigns and product launches

✅ Regularly track, analyze, and report on key performance metrics (engagement, reach, conversions, ROI) to inform strategy adjustments

✅ Stay updated on industry trends, competitor activities, and emerging social media platforms and best practices

ASSUMPTION: The ideal candidate will have a deep passion for poker and be able to create authentic content that resonates with the poker community.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (2-5 years) in managing social media accounts and executing successful content strategies

Required Skills:

• Fluency in English with excellent written and verbal communication skills
• Demonstrable passion for poker and comprehensive understanding of its dynamics and communities
• Strong analytical skills with proficiency in social media analytics tools
• Ability to work independently, creatively, and proactively within a remote team environment

Preferred Skills:

• Experience with poker-specific social media communities
• Familiarity with poker industry trends and influencers

ASSUMPTION: Candidates with experience in the poker industry or a strong personal interest in poker will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per year (Based on industry standards for a Social Media Specialist role in the UK with 2-5 years of experience)

Benefits:

• Competitive Salary
• Quarterly Performance Reviews
• Uncapped Bonuses
• Fully Remote Role
• Conference & Event Attendance
• Company Meet-ups
• Tech Setup Budget
• Monthly L&D Hours
• Empathetic Culture

Working Hours: Full-time (40 hours per week, flexible hours)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers (specifically, online poker)

Company Size: 51-200 employees (Small to Medium-sized company, offering a more agile and close-knit work environment)

Founded: 2022 (Relatively new company, offering opportunities for growth and impact)

Company Description:

• WPT Global is the online presence of the renowned World Poker Tour, offering one of the world's largest cash poker networks
• Fully-remote organization with a global workforce, promoting diversity and inclusivity
• Focused on security, fairness, and providing an exceptional player experience

Company Specialties:

• Online poker and gaming
• Social media management and content strategy
• Player engagement and community building

Company Website: wptglobal.com

ASSUMPTION: Working at WPT Global offers the opportunity to be part of a dynamic, growing company in the exciting world of online poker.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Marketing Manager or Head of Marketing

Work Arrangement: Fully Remote (Flexible hours, with core working hours to be agreed upon with the team)

Growth Opportunities:

• Potential career progression into senior marketing roles as the company grows
• Opportunities to specialize in specific areas of marketing or take on additional responsibilities
• Chance to work on high-impact projects and make a significant contribution to the company's success

ASSUMPTION: This role offers ample opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Fully Remote (No physical office, with all work done remotely)

Office Location(s): N/A (Work from anywhere within the United Kingdom)

Geographic Context:

• The United Kingdom offers a diverse and vibrant poker community, with numerous online and offline events
• The remote work arrangement allows for a better work-life balance and the opportunity to work from various locations within the UK
• The UK's time zone is favorable for engaging with a global poker audience

Work Schedule: Full-time (40 hours per week, with flexible hours to accommodate the global nature of the role)

ASSUMPTION: The fully remote work arrangement and flexible hours allow for a better work-life balance and the ability to work during peak engagement hours for the global poker community.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• Technical assessment (social media content creation and strategy)
• Final interview with the Marketing Manager or Head of Marketing

Key Assessment Areas:

• Poker knowledge and passion
• Social media management and content creation skills
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your poker knowledge, social media experience, and relevant skills
• Include examples of your social media content and campaigns, demonstrating your creativity and strategic thinking
• Showcase your understanding of the poker community and industry trends in your application materials

ATS Keywords: Social Media Management, Content Creation, Community Engagement, Campaign Planning, Analytics, Poker, Remote Work, Player Engagement, Brand Building, Strategy Development, Proactivity, Problem Solving

ASSUMPTION: The application process for this role will be competitive, and candidates should tailor their application materials to demonstrate their unique qualifications and fit for the role.

🛠️ Tools & Technologies

• Social media platforms: Facebook, Instagram, X, TikTok, YouTube
• Social media management tools: Hootsuite, Buffer, or similar
• Analytics tools: Google Analytics, Sprout Social, or similar
• Project management tools: Asana, Trello, or similar

ASSUMPTION: The ideal candidate will have experience with the mentioned tools and be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for poker and gaming
• Customer-centric approach
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and fairness

Work Style:

• Self-motivated and proactive
• Creative and strategic thinker
• Strong communication and interpersonal skills
• Adaptable and resilient
• Data-driven and analytical

Self-Assessment Questions:

• How do you stay up-to-date with the latest poker trends and industry news?
• Can you provide an example of a successful social media campaign you've created and executed?
• How do you approach working remotely and maintaining productivity?

ASSUMPTION: Candidates who demonstrate a strong passion for poker, a customer-centric mindset, and a collaborative work style will be well-suited to this role and the company culture.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation schedules
• Keeping up with the fast-paced and ever-changing poker industry
• Engaging a global audience with diverse interests and preferences
• Balancing the need for authenticity and creativity with the need for consistent branding and messaging

ASSUMPTION: The ideal candidate will be able to overcome these challenges by demonstrating strong organizational skills, adaptability, and a deep understanding of the poker community.

📈 Similar Roles Comparison

• This role differs from traditional social media manager positions in its focus on the unique dynamics and communities of the poker industry
• Industry-specific context: The poker industry is highly competitive, with a diverse range of players and a fast-paced, ever-changing landscape
• Career path comparison: This role offers opportunities for growth into senior marketing positions or specialized marketing roles within the company

ASSUMPTION: Candidates with experience in the poker industry or a strong personal interest in poker will have a significant advantage in this role.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new poker tournament or product launch
• Creating engaging and informative content for poker beginners, fostering a welcoming and inclusive community
• Analyzing and optimizing social media performance metrics to improve engagement and conversions

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create engaging content, plan and execute strategic campaigns, and analyze performance data to inform decision-making.

❓ Key Questions to Ask During Interview

• How does the company plan to grow and expand its online poker presence in the coming years?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to engaging with the global poker community, and how does this role contribute to that strategy?
• How does the company measure the success of its social media efforts, and how will this role be evaluated?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's goals and strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your poker knowledge, social media experience, and relevant skills
• Prepare examples of your social media content and campaigns, demonstrating your creativity and strategic thinking
• Showcase your understanding of the poker community and industry trends in your application materials
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.