📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: General Motors
🔹 Location: Mexico City, Mexico
🔹 Job Type: Hybrid (3 days on-site, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Planning, creating, and executing digital and social media campaigns
- Managing day-to-day social projects and ensuring timelines, budgets, and goals are met
- Collaborating with creative teams and external vendors to develop compelling content
- Conducting market research to identify target audiences and trends
- Managing project budgets, tracking expenditures, and ensuring cost-effective use of resources
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on project management and collaboration.
📋 Key Responsibilities
✅ Assist in planning, creating, and executing digital and social media campaigns
✅ Oversee day-to-day management of social projects, ensuring timelines, budgets, and goals are met
✅ Work closely with creative excellence team and agencies to develop compelling social copy, visuals, and other content
✅ Conduct research to identify target audiences, market trends, and competitor activities, providing insights to inform advertising strategies
✅ Liaise with external vendors, such as agencies and production companies, to ensure smooth execution of advertising activities
✅ Assist in managing the production budget, tracking expenditures, and ensuring cost-effective use of resources
✅ Ensure all advertising materials comply with legal standards, industry regulations, and brand guidelines
✅ Partner with agency Project Management/Account teams to lead the definition of deliverables and project schedules
✅ Track and manage talent, music, and licensing rights
✅ Implement and adhere to GM process and enforce it within the team and agency partners
✅ Oversee and authorize purchase orders (POs) as part of managing marketing campaigns
✅ Monitor and uphold project budgets to ensure financial adherence and efficiency
✅ Verify that project briefs are approved and align with budget
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing or related field
Experience: 5+ years of marketing experience required
Required Skills:
- Strong project management abilities with attention to detail
- Excellent written and verbal communication skills
- Proficiency in advertising platforms, digital marketing tools, and analytics software
- Creative thinking with a strong understanding of branding and visual communication
- Ability to work collaboratively in a fast-paced environment and manage multiple priorities
- Strong analytical skills with the ability to interpret data and make data-driven decisions, coupled with a commitment to continuous learning and improvement
- Experience with both traditional and digital advertising channels
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in Spanish is likely beneficial for this role due to the location and potential target audience.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 USD (Based on industry standards for a Marketing Specialist with 5-10 years of experience in Mexico)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on GM vehicles and services
- Tuition assistance and professional development opportunities
Working Hours: Full-time, 40 hours per week, with flexible remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist with the required experience level in Mexico. Actual compensation may vary based on factors such as performance, skills, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Global), Large local presence in Mexico
Founded: 1908 (Global), Established in Mexico in 1935
Company Description:
- General Motors (GM) is a global automotive manufacturer committed to creating a world with Zero Crashes, Zero Emissions, and Zero Congestion
- GM offers a wide range of vehicles, including cars, trucks, and SUVs, under various brands such as Chevrolet, Buick, Cadillac, and GMC
- GM Mexico operates multiple manufacturing plants and employs thousands of people across the country
Company Specialties:
- Automotive manufacturing and design
- Electrification and autonomous vehicle technology
- Global marketing and sales
Company Website: www.gm.com
ASSUMPTION: GM Mexico is a significant contributor to the company's global operations and offers numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level Marketing Specialist
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including creative excellence, agency partners, and external vendors
Work Arrangement: Hybrid (3 days on-site, 2 days remote) with flexible working hours
Growth Opportunities:
- Progression to a Senior Marketing Specialist or Marketing Manager role
- Expansion into other marketing disciplines or functional areas within GM
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: This role offers opportunities for professional growth and development within GM's marketing organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Mexico City Headquarters - Torre GM
Geographic Context:
- Mexico City is the capital and most populous city in Mexico, with a vibrant cultural scene and diverse population
- The city offers a mix of urban and suburban living options, with numerous neighborhoods to choose from
- Mexico City has a subtropical highland climate, with mild winters and warm summers
Work Schedule: Monday - Friday, 8:00 AM - 5:00 PM, with flexible remote work options
ASSUMPTION: Mexico City offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Project management skills and attention to detail
- Communication and collaboration abilities
- Analytical and problem-solving skills
- Cultural fit and alignment with GM's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of GM's brand and marketing strategies in your application materials
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
ATS Keywords: Marketing Specialist, Social Media, Project Management, Advertising, Branding, Digital Marketing, Campaign Management, Market Research, Budget Management, Compliance, Creative Thinking, Collaboration
ASSUMPTION: GM's application process is designed to assess candidates' skills and cultural fit, with a focus on relevant marketing experience and a strong portfolio of past campaigns.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Social media management platforms (Hootsuite, Sprout Social, Buffer)
- Marketing analytics tools (Google Analytics, Adobe Analytics, Social Media Analytics)
- Project management software (Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Proficiency in industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity: We act with honesty and fairness in all we do
- Inclusion: We respect and value the unique contributions each of our employees brings to our team
- Excellence: We strive for the highest level of performance in all we do
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do I thrive in a fast-paced, collaborative environment?
- Am I comfortable managing multiple projects and priorities simultaneously?
- Do I have a strong attention to detail and a commitment to excellence?
ASSUMPTION: GM values a diverse and inclusive work environment, with a strong focus on collaboration and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously may be challenging for some candidates
- Working in a fast-paced, dynamic environment may require adaptability and resilience
- Collaborating with external vendors and agency partners may present unique communication and project management challenges
- Mexico City's traffic congestion may impact commuting time and work-life balance
ASSUMPTION: Success in this role requires strong project management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role focuses more on project management and campaign execution than strategy development compared to a Marketing Manager role
- Unlike some marketing roles, this position requires a strong understanding of both traditional and digital advertising channels
- Career progression in this role may involve moving into a Senior Marketing Specialist or Marketing Manager position, with opportunities to specialize in specific marketing disciplines or functional areas
ASSUMPTION: This role offers a unique blend of project management, creative thinking, and analytical skills, with opportunities for career growth and development within GM's marketing organization.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new GM vehicle model in Mexico
- Conducting market research to identify target audiences and trends for GM's advertising strategies in the Mexican market
- Managing the production budget and tracking expenditures for a GM marketing campaign, ensuring cost-effective use of resources
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, from creative campaign development to analytical data interpretation and budget management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to GM's overall marketing strategy and goals?
- What opportunities exist for professional growth and development within this role and the marketing organization?
- How does GM support work-life balance for employees, particularly those working in a hybrid arrangement?
- Can you provide examples of successful marketing campaigns that the team has executed in the past, and what made them effective?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on project management, advertising, and digital marketing
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- If selected for an interview, be prepared to discuss your understanding of GM's brand and marketing strategies, as well as your ability to manage multiple projects and priorities simultaneously
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
