📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Dungarvin
🔹 Location: Mendota Heights, Minnesota, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (must reside in MN, WI, CT, NC, OK, CO, KY, IN, NJ, NM)
🚀 Job Overview
Key aspects of this role include:
- Creating compelling content for social media platforms to enhance brand awareness and engage with prospective employees and the community
- Managing social media campaigns and analyzing performance metrics
- Collaborating with internal teams to align content with organizational initiatives
- Designing visuals and content using Adobe Creative Suite and Microsoft Office
- Planning and scheduling content across channels while maintaining a consistent editorial calendar
ASSUMPTION: This role requires a strong understanding of social media platforms, creative content development, and data-informed decision making to drive engagement and brand presence.
📋 Key Responsibilities
✅ Design compelling visuals and content (written, video, graphics) for social media, recruiting platforms, and digital ads using Adobe Creative Suite and Microsoft Office
✅ Manage and publish organic and paid posts on Facebook, Instagram, LinkedIn, YouTube, TikTok, and the company website
✅ Collaborate with internal teams to develop timely social media campaigns aligned with key events and initiatives
✅ Support the Communications Manager in shaping and executing quarterly and annual social media strategies
✅ Use tools like Sprout Social and Meta Business Suite to track trends, analyze performance, and guide content strategy
✅ Plan and schedule content across channels, maintaining a consistent editorial calendar
✅ Monitor social conversations, engage with audiences, and coordinate appropriate responses
✅ Define KPIs, analyze monthly metrics, and share actionable insights
✅ Create impactful internal and external messaging, including testimonials, executive content, and videos
✅ Partner with leadership to manage communications during acquisitions and major company updates
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to balance multiple priorities in a fast-paced digital environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Communications, Graphic Design, Marketing, or Journalism
Experience: 2-3 years of experience in marketing, social media, writing, advertising, or a related field
Required Skills:
- Solid understanding of the social media universe, including Facebook, Instagram, Twitter, TikTok, YouTube, industry-specific blogs, and other social media optimization strategies
- Proven ability to manage multiple social media campaigns and content calendars simultaneously with strong organizational and project management skills
- Skilled at balancing competing priorities in a fast-paced digital environment while maintaining high attention to detail
- Strategic thinker who can connect digital trends with business goals, translate strategy into engaging content, and make data-informed decisions that reflect company culture and values
- Creative and solutions-oriented, consistently bringing fresh, innovative ideas to the table to elevate brand presence and engagement
- Highly adaptable – able to pivot quickly based on platform changes, performance data, or shifting organizational priorities
- Exceptional communication skills, both written and verbal, with a keen sense for audience tone, messaging clarity, and engagement techniques
- Strong relationship builder who collaborates effectively with team members across departments, leveraging feedback and insights to shape effective campaigns
Preferred Skills:
- Have a working knowledge of Adobe Creative Suite applications and Photoshop. Experience with InDesign and Photoshop is desired.
- Knowledge of interactive marketing principles is desired.
- Thorough knowledge of best practices within social media storytelling, tools, and analytics.
- Experience with photography and videography, including shooting and editing.
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Adobe Creative Suite is expected for this role.
💰 Compensation & Benefits
Salary Range: $55,100 fixed rate (based on provided information)
Benefits:
- 401(k) with Match: Vested after one year
- Pet Insurance: Coverage options available.
- Paid Time Off: PTO that increases with tenure.
- Medical, Dental, and Vision Insurance: Domestic partners are eligible for dental coverage.
- National Discount Programs: Access to various discounts.
- Supplemental Insurance, FSA, and HSA: Additional options available.
- Referral Bonus Program: Incentives for referring candidates.
- FREE Life Insurance & FREE Long-term Disability Insurance
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is fixed and does not include any additional compensation or bonuses.
📌 Applicant Insights
🔍 Company Context
Industry: Dungarvin operates in the Individual and Family Services industry, focusing on providing support services to individuals with intellectual and developmental disabilities, including those with mental health, behavioral, or complex medical needs.
Company Size: Dungarvin is a mid-sized company with 5,001-10,000 employees, offering a balanced work culture that values adaptability, learning, and innovation while promoting work-life balance.
Founded: Dungarvin was founded in 1976 in Mendota Heights, Minnesota, and has since expanded to 15 states, offering services in 15 states.
Company Description:
- Dungarvin is a mission-driven organization dedicated to enhancing the quality of life for people with intellectual and developmental disabilities, including those with mental health, behavioral, or complex medical needs.
- The company provides individualized service plans and builds strong partnerships with families, teams, and communities to create a supportive and inclusive environment.
- Dungarvin offers a range of services, including supported sobriety, day services, in-home services, case management services, vocational services, hourly supports, residential services, foster care services, community-based programming, host home services, respite care, supported employment, children's services, TBI/traumatic brain injury services, mental health services, behavioral challenges services, intellectual and developmental disabilities services, significant medical challenges services, and family, infant, and toddler (FIT) program.
Company Specialties:
- Supported Sobriety
- Day Services
- In-Home Services
- Case Management Services
- Vocational Services
- Hourly Supports
- Residential Services
- Foster Care Services
- Community Based Programming
- Host Home Services
- Respite Care
- Supported Employment
- Children Services
- TBI/Traumatic Brain Injury
- Mental Health
- Behavioral Challenges
- Intellectual & Developmental Disabilities
- Significant Medical Challenges
- and Family
- Infant
- and Toddler (FIT) Program
Company Website: http://www.dungarvin.com
ASSUMPTION: Dungarvin's mission and values are deeply rooted in respect, inclusion, and person-centered care, guiding the organization's approach to supporting individuals with disabilities.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring 2-3 years of relevant experience and offering opportunities for growth and development within the organization.
Reporting Structure: The Social Media Specialist will report directly to the Communications Manager and collaborate with various internal teams to develop and execute social media strategies.
Work Arrangement: This role is remote, with occasional on-site presence for meetings and events. The candidate must reside in one of the specified states.
Growth Opportunities:
- As Dungarvin continues to grow and expand its services, there may be opportunities for the Social Media Specialist to take on additional responsibilities or advance within the Communications department.
- With a strong performance record, the candidate may have the opportunity to lead social media campaigns or mentor junior team members.
- Dungarvin offers a balanced work culture that values adaptability, learning, and innovation, providing ample opportunities for professional growth and development.
ASSUMPTION: While not explicitly stated, Dungarvin's commitment to employee growth and development suggests that there may be opportunities for the Social Media Specialist to advance within the organization.
🌍 Location & Work Environment
Office Type: Dungarvin operates a hybrid work environment, with remote work required for this role and occasional on-site presence for meetings and events.
Office Location(s): Dungarvin's headquarters is located in Mendota Heights, Minnesota, with services provided in 15 states.
Geographic Context:
- The Mendota Heights office is located in the Minneapolis-Saint Paul metropolitan area, offering a mix of urban and suburban living options.
- The remote work arrangement allows for flexibility in the candidate's living situation, with the requirement to reside in one of the specified states.
- Dungarvin's services span 15 states, providing opportunities for the Social Media Specialist to engage with a diverse audience and gain exposure to various regional trends and preferences.
Work Schedule: The Social Media Specialist will work a standard 40-hour workweek, with flexibility to accommodate meetings and events as needed.
ASSUMPTION: While not explicitly stated, the remote work arrangement may require the candidate to have a dedicated workspace and reliable internet access.
💼 Interview & Application Insights
Typical Process:
- The application process involves submitting a resume and cover letter through the provided link.
- Candidates selected for an interview will participate in a phone or video screening with the Communications Manager, followed by an in-depth interview with the hiring team.
- Successful candidates will be contacted to discuss the next steps in the onboarding process.
Key Assessment Areas:
- Candidates will be assessed on their understanding of social media platforms, creative content development, and data-informed decision making.
- The interview process will focus on the candidate's ability to manage multiple priorities, maintain attention to detail, and collaborate effectively with team members across departments.
- Candidates will be expected to provide examples of their past work and explain how their skills and experiences align with the role's requirements.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of social media platforms and creative content development.
- Prepare for the interview by researching Dungarvin's mission, values, and services, and be ready to discuss how your personal values align with the organization's commitment to person-centered care.
- Showcase your portfolio or examples of your past work, demonstrating your ability to create compelling visuals and content for social media platforms.
ATS Keywords: Social Media Management, Content Creation, Graphic Design, Video Production, Digital Marketing, Communication Skills, Project Management, Data Analysis, Creative Thinking, Collaboration, Audience Engagement, Photography, Videography, Adobe Creative Suite, Strategic Planning, Storytelling
ASSUMPTION: Dungarvin's application process is designed to assess the candidate's fit for the role and the organization's culture, with a focus on their understanding of social media platforms and creative content development.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, InDesign, Illustrator)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social Media Platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok)
- Social Media Management Tools (Sprout Social, Meta Business Suite)
- Video Production Software (Adobe Premiere Pro, iMovie, Final Cut Pro)
- Project Management Tools (Asana, Trello, Monday.com)
- Data Analysis Tools (Google Analytics, Facebook Insights, Instagram Insights)
ASSUMPTION: While not explicitly stated, proficiency in Adobe Creative Suite and Microsoft Office Suite is expected for this role, with experience in social media management tools and data analysis tools being a plus.
👔 Cultural Fit Considerations
Company Values:
- Respect: Dungarvin is committed to treating all individuals with dignity and respect, fostering an inclusive and supportive work environment.
- Inclusion: The organization strives to create a diverse and inclusive team that reflects the communities it serves, promoting a culture of belonging and acceptance.
- Person-Centered Care: Dungarvin's mission is guided by a commitment to providing individualized support and services that prioritize the unique aspirations, dreams, goals, and needs of each person served.
Work Style:
- Adaptable: Dungarvin values team members who can manage multiple priorities, pivot quickly based on changing circumstances, and maintain high attention to detail in a fast-paced digital environment.
- Collaborative: The organization fosters a strong sense of teamwork, with employees working together to develop and execute effective social media campaigns that align with organizational initiatives.
- Creative: Dungarvin encourages team members to bring fresh, innovative ideas to the table, consistently elevating brand presence and engagement.
Self-Assessment Questions:
- Do you have a strong understanding of social media platforms and creative content development, with the ability to connect digital trends with business goals and make data-informed decisions?
- Are you comfortable managing multiple priorities, balancing competing demands, and maintaining high attention to detail in a fast-paced digital environment?
- Do you possess strong communication skills, both written and verbal, with a keen sense for audience tone, messaging clarity, and engagement techniques?
- Are you a collaborative team player who can work effectively with team members across departments, leveraging feedback and insights to shape effective campaigns?
ASSUMPTION: Dungarvin's commitment to respect, inclusion, and person-centered care creates a supportive and inclusive work environment that values adaptability, learning, and innovation.
⚠️ Potential Challenges
- The Social Media Specialist may face challenges in keeping up with the ever-evolving landscape of social media platforms, algorithms, and best practices.
- Managing multiple social media campaigns and content calendars simultaneously may require strong organizational skills and attention to detail to ensure consistency and accuracy across channels.
- The role may involve occasional on-site presence for meetings and events, which could disrupt the candidate's remote work arrangement.
- Dungarvin's commitment to providing individualized support and services may require the Social Media Specialist to create tailored content for various audiences, presenting unique challenges in maintaining brand consistency.
ASSUMPTION: While not explicitly stated, the Social Media Specialist may face challenges in balancing the demands of multiple social media campaigns, maintaining brand consistency, and adapting to the ever-changing social media landscape.
📈 Similar Roles Comparison
- Compared to other social media specialist roles, this position offers a unique opportunity to work within a mission-driven organization focused on supporting individuals with intellectual and developmental disabilities.
- Dungarvin's commitment to person-centered care and individualized services sets it apart from other organizations, presenting a unique challenge in creating tailored content that resonates with diverse audiences.
- As a mid-sized company, Dungarvin offers a balanced work culture that values adaptability, learning, and innovation, providing ample opportunities for professional growth and development.
ASSUMPTION: While not explicitly stated, Dungarvin's mission and commitment to person-centered care differentiate it from other organizations, presenting unique opportunities and challenges for the Social Media Specialist.
📝 Sample Projects
- Creating a social media campaign to promote Dungarvin's services and raise awareness about intellectual and developmental disabilities in the community
- Developing a series of testimonial videos featuring individuals who have benefited from Dungarvin's services, highlighting the organization's commitment to person-centered care
- Designing infographics and other visual content to educate the public about Dungarvin's services and the importance of supporting individuals with disabilities
ASSUMPTION: While not explicitly stated, the Social Media Specialist may be involved in various projects that require creative content development, data analysis, and collaboration with internal teams to align with organizational initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing social media campaigns and content calendars at Dungarvin?
- How does Dungarvin measure the success of its social media efforts, and what metrics are most important to track?
- Can you provide an example of a successful social media campaign that Dungarvin has executed in the past, and what made it effective?
- How does Dungarvin support the professional growth and development of its employees, particularly within the Communications department?
- What are the most significant challenges facing the Social Media Specialist role at Dungarvin, and how can the successful candidate overcome them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates the candidate's interest in the role and commitment to understanding the organization's mission and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of social media platforms and creative content development.
- Prepare for the interview by researching Dungarvin's mission, values, and services, and be ready to discuss how your personal values align with the organization's commitment to person-centered care.
- Showcase your portfolio or examples of your past work, demonstrating your ability to create compelling visuals and content for social media platforms.
- Follow up with the hiring team one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
