Social Media Specialist

📌 Core Information

🔹 Job Title: Social Media Specialist

🔹 Company: Lyon Living

🔹 Location: Newport Beach, California

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing social media accounts and creating engaging content
• Shaping the brand's online presence and reputation
• Collaborating with marketing and design teams for campaign execution
• Assisting in content planning and brainstorming
• Providing marketing and administrative support

ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to manage multiple responsibilities and platforms effectively.

📋 Key Responsibilities

✅ Concept, create, and schedule original content across various social media platforms

✅ Capture high-quality photo and video content for social media

✅ Edit short-form videos and reels with trending sounds, text overlays, and effects

✅ Monitor brand mentions and sentiment across social media, review platforms, and forums

✅ Respond strategically to customer feedback, reviews, and social media comments

✅ Assist in planning and executing marketing campaigns

✅ Maintain an organized content calendar, track performance metrics, and compile reports on social media insights

✅ Support team members with administrative tasks as needed

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-4 years of experience in social media management, content creation, or digital marketing

Required Skills:

• Proficient in social media management tools (e.g., Sprout Social, Hootsuite, Brandwatch)
• Strong proficiency in design/editing software (e.g., Canva, Adobe Photoshop, Premiere Pro, CapCut)
• Excellent copywriting skills
• Ability to multitask and manage multiple projects in a fast-paced environment
• Deep understanding of social media trends, audience engagement, and what makes people stop scrolling

Preferred Skills:

• Experience handling social media crises
• Knowing when to engage vs. when to let things die out on their own
• An eye for aesthetic storytelling and brand-building through visuals
• A portfolio showcasing social media campaigns, photography, or video work

ASSUMPTION: Candidates with experience in real estate or a related industry may have an advantage, but strong transferable skills and a passion for learning are also valuable.

💰 Compensation & Benefits

Salary Range: $65,000 - $70,000 annually

Benefits:

• Medical/Dental/Vision Plans/FSA/HSA
• 401K Matching
• Employee Housing Discounts
• Education Reimbursements
• Employee Referral Bonuses

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is based on industry standards for a Social Media Specialist role with 2-5 years of experience in the real estate industry.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate. Lyon Living specializes in multi-family & mixed-use communities, hotels, resorts, retail, corporate housing, custom homes, and golf course developments.

Company Size: 201-500 employees. This size allows for a mid-sized company culture with opportunities for growth and collaboration.

Founded: 1989. Lyon Living has over three decades of experience in the real estate industry.

Company Description:

• Lyon Living creates unique and thoughtful living environments where residents can build families, make lasting friendships, and create one-of-a-kind memories and experiences.
• The company is committed to delivering the best service to its residents and team members, with a mission to be bold in decisions and fearless in execution.
• Lyon Living's vision is to "Create the Amazing," focusing on creating projects and products that are thoughtful, innovative, and timeless.

Company Specialties:

• Pre-Entitlement & Development
• Construction Management
• Asset Repositioning
• Debt and Equity Capital Financing
• Property Management
• Acquisition
• Development
• Capital Renovation
• Customer Service

Company Website: lyonliving.com

ASSUMPTION: Lyon Living's focus on creating amazing experiences for both residents and team members indicates a strong company culture that values innovation and excellence.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and advancement within the marketing and communications department.

Reporting Structure: The Social Media Specialist will report directly to the Marketing Manager and collaborate with various teams, including design, customer service, and property management.

Work Arrangement: On-site, full-time. This role requires regular attendance at the Newport Beach office and occasional travel to other company-operated locations.

Growth Opportunities:

• Advancement within the marketing and communications department
• Expanding skills and expertise in social media management, content creation, and digital marketing
• Potential opportunities in related fields, such as public relations, brand management, or event planning

ASSUMPTION: Lyon Living's diverse portfolio and commitment to innovation provide ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): 4901 Birch Street, Newport Beach, CA 92660, US

Geographic Context:

• Newport Beach is a coastal city in Orange County, California, known for its beautiful beaches, upscale shopping, and vibrant dining scene.
• The city offers a high quality of life, with excellent schools, numerous parks, and a strong sense of community.
• Newport Beach is centrally located, with easy access to major highways and public transportation, making it an ideal location for commuters.

Work Schedule: Monday-Friday, 8:30 AM - 5:30 PM, with flexibility for occasional early mornings, evenings, or weekends as needed

ASSUMPTION: The on-site work environment at Lyon Living's Newport Beach office fosters collaboration, creativity, and innovation, with a strong emphasis on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR department
• In-depth interview with the Marketing Manager and/or other team members
• Portfolio or case study presentation (if applicable)
• Final interview with the Marketing Director or another senior leader

Key Assessment Areas:

• Creativity and innovation in content creation
• Understanding of social media trends and audience engagement
• Strong communication and interpersonal skills
• Ability to multitask and manage multiple projects
• Alignment with Lyon Living's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Include a portfolio or examples of your social media campaigns, photography, or video work (if applicable)
• Prepare thoughtful questions about the role, team, or company to ask during the interview
• Research Lyon Living's company values, mission, and recent projects to demonstrate your interest and enthusiasm

ATS Keywords: Social Media Management, Content Creation, Community Building, Reputation Management, Marketing Support, Photography, Video Editing, Copywriting, Multitasking, Social Media Trends, Audience Engagement, Design Software, Customer Service Collaboration, Campaign Execution, Performance Metrics Tracking, Organizational Skills

ASSUMPTION: Lyon Living's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Social media management tools: Sprout Social, Hootsuite, Brandwatch
• Design/editing software: Canva, Adobe Photoshop, Premiere Pro, CapCut
• Content creation and scheduling tools: Hootsuite, Buffer, Sprout Social
• Project management tools: Asana, Trello, Monday.com
• Analytics tools: Google Analytics, Sprout Social Insights, Hootsuite Insights

ASSUMPTION: Lyon Living provides the necessary tools and technologies for Social Media Specialists to perform their job effectively and efficiently.

👔 Cultural Fit Considerations

Company Values:

• Bold: Lyon Living encourages its team members to be bold in their decisions and fearless in their execution
• Innovative: The company values creativity, innovation, and thinking outside the box
• Collaborative: Lyon Living fosters a collaborative work environment where team members support and learn from one another

Work Style:

• Creative: This role requires a high level of creativity and innovation in content creation and campaign development
• Adaptable: Social Media Specialists must be able to adapt to changing trends, platforms, and audience preferences
• Collaborative: Strong communication and interpersonal skills are essential for working effectively with various teams

Self-Assessment Questions:

• Do you thrive in a fast-paced, creative environment where no two days are the same?
• Are you comfortable handling social media crises and managing brand reputation in real-time?
• Do you have a strong understanding of social media trends, audience engagement, and what makes people stop scrolling?

ASSUMPTION: Lyon Living's company culture values boldness, innovation, and collaboration, seeking team members who align with these principles and can contribute to a positive work environment.

⚠️ Potential Challenges

• Managing multiple responsibilities and platforms in a fast-paced environment
• Keeping up with changing social media trends and algorithms
• Balancing creativity with brand guidelines and consistency
• Occasional early mornings, evenings, or weekends as needed for events or campaigns

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional social media roles, this position requires a strong understanding of real estate and property management
• Lyon Living's focus on creating amazing experiences for residents and team members sets it apart from other real estate companies
• This role offers opportunities for growth and advancement within the marketing and communications department, as well as potential opportunities in related fields

ASSUMPTION: While this role shares similarities with other social media positions, its unique focus on the real estate industry and Lyon Living's commitment to innovation and excellence make it a distinctive opportunity.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new property
• Creating engaging content for a brand refresh or rebranding initiative
• Managing a social media crisis and implementing strategies to mitigate negative brand sentiment

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by Social Media Specialists at Lyon Living.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing and communications strategy for Lyon Living?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does Lyon Living support the professional development and growth of its team members?
• What are the most rewarding aspects of working in the marketing and communications department at Lyon Living?
• How does Lyon Living approach work-life balance, and what resources are available to support team members' well-being?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, team, and company, as well as their commitment to professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
• Prepare a portfolio or examples of your social media campaigns, photography, or video work (if applicable)
• Prepare thoughtful questions about the role, team, or company to ask during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.