📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Dungarvin
🔹 Location: Mendota Heights, Minnesota, United States (Remote OK for specific states)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-20
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK (Must reside in MN, WI, CT, NC, OK, CO, KY, IN, NJ, NM)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging social media content to build brand awareness and drive recruitment
- Collaborating with internal teams to develop social media campaigns aligned with key events and initiatives
- Managing and publishing organic and paid posts across various platforms
- Analyzing performance metrics and providing actionable insights
- Supporting the Communications Manager in shaping and executing social media strategies
ASSUMPTION: This role requires a strong understanding of social media platforms and trends, as well as excellent communication skills and the ability to manage multiple campaigns simultaneously.
📋 Key Responsibilities
✅ Design compelling visuals and content for social media, recruiting platforms, and digital ads using Adobe Creative Suite and Microsoft Office
✅ Manage and publish organic and paid posts on Facebook, Instagram, LinkedIn, YouTube, TikTok, and the company website
✅ Collaborate with internal teams to develop timely social media campaigns aligned with key events and initiatives
✅ Support the Communications Manager in shaping and executing quarterly and annual social media strategies
✅ Use tools like Sprout Social and Meta Business Suite to track trends, analyze performance, and guide content strategy
✅ Plan and schedule content across channels, maintaining a consistent editorial calendar
✅ Monitor social conversations, engage with audiences, and coordinate appropriate responses
✅ Define KPIs, analyze monthly metrics, and share actionable insights
✅ Create impactful internal and external messaging, including testimonials, executive content, and videos
✅ Partner with leadership to manage communications during acquisitions and major company updates
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to prioritize competing demands in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Graphic Design, Marketing, or Journalism
Experience: 2-3 years of experience in marketing, social media, writing, advertising, or a related field
Required Skills:
- Solid understanding of the social media universe, including Facebook, Instagram, Twitter, TikTok, YouTube, industry-specific blogs, and other social media optimization strategies
- Excellent communication skills through a variety of mediums, including speaking, writing, presenting ideas, and educating other partners
- Proven ability to manage multiple social media campaigns and content calendars with strong organizational and project management skills
- Skilled at prioritizing competing demands in a fast-paced environment while maintaining attention to detail
- Strategic thinker who connects digital trends with business goals and makes data-driven decisions aligned with company values
- Creative and solution-oriented, bringing fresh ideas to elevate brand presence and engagement
- Highly adaptable to platform changes, performance data, and shifting priorities
- Excellent written and verbal communication skills with a strong sense of audience and messaging clarity
- Collaborative team player who incorporates feedback to develop effective campaigns
- Versatile skill set including videography, graphic design, writing, analytics, and social media management
Preferred Skills:
- Working knowledge of Adobe Creative Suite applications and Photoshop
- Knowledge of interactive marketing principles
- Thorough knowledge of best practices within social media storytelling, tools, and analytics
- Experience with photography and videography, including shooting and editing
ASSUMPTION: While not explicitly stated, proficiency in Adobe Creative Suite and Microsoft Office is expected for this role.
💰 Compensation & Benefits
Salary Range: $55,100 fixed rate (Based on the provided information)
Benefits:
- 401(k) with Match
- Pet Insurance
- Paid Time Off
- Medical Insurance
- Dental Insurance
- Vision Insurance
- National Discount Programs
- Supplemental Insurance
- FSA
- HSA
- Referral Bonus Program
- Life Insurance
- Long-term Disability Insurance
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on the provided information, but it is recommended to verify with the employer as it may not include bonuses, overtime, or other forms of compensation.
📌 Applicant Insights
🔍 Company Context
Industry: Dungarvin operates in the Individual and Family Services industry, focusing on providing support services to individuals with intellectual and developmental disabilities, including those with mental health, behavioral, or complex medical needs.
Company Size: Dungarvin is a mid-sized company with 5,001-10,000 employees, providing a balanced work culture that values adaptability, learning, and innovation, along with a work/life balance schedule.
Founded: Dungarvin was founded in 1976 in Mendota Heights, Minnesota, and has since expanded to fifteen states.
Company Description:
- Dungarvin is a mission-driven organization dedicated to enhancing the quality of life for people with intellectual and developmental disabilities, including those with mental health, behavioral, or complex medical needs.
- The company offers a range of services, including supported sobriety, day services, in-home services, case management services, vocational services, hourly supports, residential services, foster care services, community-based programming, host home services, respite care, supported employment, children's services, TBI/traumatic brain injury services, mental health services, behavioral challenges services, intellectual and developmental disabilities services, significant medical challenges services, and family, infant, and toddler (FIT) program.
- Dungarvin is committed to tailoring its services to fit the unique aspirations, dreams, goals, and needs of each person it serves, creating customized solutions through the support of Medicaid and Community Support Waivers.
Company Specialties:
- Supported Sobriety
- Day Services
- In-Home Services
- Case Management Services
- Vocational Services
- Hourly Supports
- Residential Services
- Foster Care Services
- Community Based Programming
- Host Home Services
- Respite Care
- Supported Employment
- Children's Services
- TBI/Traumatic Brain Injury
- Mental Health
- Behavioral Challenges
- Intellectual & Developmental Disabilities
- Significant Medical Challenges
- and Family
- Infant
- and Toddler (FIT) Program
Company Website: http://www.dungarvin.com
ASSUMPTION: Dungarvin's mission and values are centered around respect, inclusion, and person-centered care, which should be considered when applying for this role.
📊 Role Analysis
Career Level: This role is at the intermediate level, requiring 2-3 years of experience in a related field.
Reporting Structure: The Social Media Specialist reports directly to the Communications Manager and collaborates with various internal teams to develop and execute social media campaigns.
Work Arrangement: This role is primarily remote, but there will be opportunities to travel for site visits and to attend conferences, such as the ANCOR conference.
Growth Opportunities:
- As Dungarvin continues to grow and expand its services, there may be opportunities for the Social Media Specialist to take on additional responsibilities or advance to a management role within the communications department.
- With a strong performance in this role, there may be opportunities to work on high-visibility projects or collaborate with other departments to drive brand awareness and engagement.
- Dungarvin offers a referral bonus program, providing an opportunity for the Social Media Specialist to earn additional compensation by referring qualified candidates for open positions within the company.
ASSUMPTION: Growth opportunities within Dungarvin may vary depending on the organization's expansion, internal promotions, and the individual's performance in their role.
🌍 Location & Work Environment
Office Type: Dungarvin's headquarters is located in Mendota Heights, Minnesota, with services provided in fifteen states. This role is primarily remote, with the requirement to reside in one of the specified states.
Office Location(s): 1444 Northland Drive, Suite 200, Mendota Heights, MN 55120, US
Geographic Context:
- The Mendota Heights office is located in the Minneapolis-Saint Paul metropolitan area, offering easy access to various amenities, cultural attractions, and a diverse community.
- The specified remote locations offer a range of urban, suburban, and rural settings, allowing for flexibility in work-life balance.
- Dungarvin's services are provided in states with varying cost of living, from low to high, providing options for candidates with different budgetary needs.
Work Schedule: The Social Media Specialist is expected to maintain a consistent work schedule, with flexibility for occasional travel to attend conferences or site visits.
ASSUMPTION: The work environment for this role is primarily remote, with occasional travel required. The specific work arrangement may vary depending on the individual's location and the organization's needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Communications Manager and potential team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Candidates' understanding of social media trends and best practices
- Candidates' ability to create engaging and on-brand content
- Candidates' communication skills and ability to collaborate with internal teams
- Candidates' problem-solving skills and adaptability to shifting priorities
- Candidates' alignment with Dungarvin's mission, values, and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of social media trends and best practices.
- Prepare a portfolio showcasing your previous work, including social media campaigns, content creation, and any relevant analytics or reporting.
- Research Dungarvin's mission, values, and company culture to demonstrate your alignment with the organization's goals and commitment to its clients.
- Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, the team's dynamics, and Dungarvin's growth opportunities.
ATS Keywords: Social Media Management, Content Creation, Graphic Design, Video Production, Marketing Strategy, Communication Skills, Project Management, Data Analysis, Adobe Creative Suite, Photography, Videography, Audience Engagement, Storytelling, Collaboration, Adaptability, Creativity
ASSUMPTION: The application process for this role may vary depending on the specific needs of the organization and the number of qualified candidates.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Microsoft Office
- Sprout Social
- Meta Business Suite
- Google Analytics
- Canva
- Hootsuite
- Buffer
- Trello
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's needs and the individual's responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Respect: Dungarvin values the unique abilities, perspectives, and experiences of each individual it serves and employs.
- Inclusion: The organization strives to create an environment where everyone feels valued, heard, and empowered to contribute to its mission.
- Person-centered care: Dungarvin is committed to tailoring its services to fit the unique aspirations, dreams, goals, and needs of each person it serves.
Work Style:
- Collaborative: The Social Media Specialist will work closely with internal teams to develop and execute social media campaigns, requiring strong communication and collaboration skills.
- Adaptable: This role requires the ability to prioritize competing demands, manage multiple campaigns, and adapt to shifting priorities and platform changes.
- Creative: The Social Media Specialist should bring fresh ideas to elevate brand presence and engagement, demonstrating strong problem-solving skills and a strategic mindset.
Self-Assessment Questions:
- How do you ensure that your social media content aligns with the brand voice and values of the organization you're working with?
- Can you describe a time when you had to adapt your social media strategy due to a change in platform algorithms or audience engagement? How did you approach this challenge, and what was the outcome?
- How do you balance the need to create engaging content with the requirement to maintain a consistent brand voice and messaging across multiple platforms?
ASSUMPTION: Dungarvin's company culture values respect, inclusion, and person-centered care, which should be considered when assessing one's fit for this role.
⚠️ Potential Challenges
- Managing multiple social media campaigns and content calendars simultaneously may require strong organizational skills and attention to detail.
- Keeping up-to-date with social media trends, platform changes, and best practices may demand continuous learning and adaptability.
- Occasional travel may be required for site visits and conferences, which could disrupt the Social Media Specialist's work-life balance.
- Working remotely may present challenges in maintaining a consistent work schedule and staying connected with the team.
ASSUMPTION: The potential challenges for this role may vary depending on the individual's work arrangement, location, and the organization's specific needs.
📈 Similar Roles Comparison
- Compared to other social media specialist roles, this position offers a unique opportunity to be the voice of the company, telling client-facing stories that matter and shaping social media strategy with real impact.
- In the individual and family services industry, Dungarvin's mission-driven approach sets it apart from other organizations, providing a strong focus on person-centered care and community involvement.
- Career progression in this role may involve taking on additional responsibilities, managing a team, or transitioning to a strategic communications role within the organization.
ASSUMPTION: The comparison of this role with similar positions may vary depending on the specific organization, industry, and the individual's career goals.
📝 Sample Projects
- Developing a social media campaign to raise awareness about Dungarvin's services and the positive impact they have on the lives of individuals with intellectual and developmental disabilities.
- Creating engaging content for Dungarvin's social media platforms, including testimonials, executive content, and videos, to showcase the organization's commitment to its clients and employees.
- Managing and publishing organic and paid posts on various social media platforms to drive engagement and build brand awareness for Dungarvin's upcoming events and initiatives.
ASSUMPTION: The sample projects for this role may vary depending on the organization's specific needs, events, and campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the team dynamics and how the Social Media Specialist would collaborate with internal teams to develop and execute social media campaigns?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how would the Social Media Specialist be supported in achieving these goals?
- How does Dungarvin measure the success of its social media campaigns, and what metrics are most important for the Social Media Specialist to track and analyze?
- What opportunities are there for the Social Media Specialist to grow and develop within the communications department or the organization as a whole?
- How does Dungarvin support work-life balance for its employees, particularly those working remotely?
ASSUMPTION: The key questions to ask during the interview may vary depending on the individual's specific interests, career goals, and the organization's structure.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of social media trends and best practices.
- Prepare a portfolio showcasing your previous work, including social media campaigns, content creation, and any relevant analytics or reporting.
- Research Dungarvin's mission, values, and company culture to demonstrate your alignment with the organization's goals and commitment to its clients.
- Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, the team's dynamics, and Dungarvin's growth opportunities.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
