📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Centurion Asset Management Inc.
🔹 Location: Toronto, Ontario (Hybrid)
🔹 Job Type: On-site (Hybrid)
🔹 Category: Marketing & Communications
🔹 Date Posted: June 6, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Strategic development and management of social media handles across multiple platforms
- Content creation and curation for various brands and platforms
- Campaign management and execution to drive brand awareness, lead generation, and tenant engagement
- Analytics and reporting to optimize performance and achieve KPIs
- Collaboration with internal teams and external stakeholders
ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and best practices. The ideal candidate will have experience in managing social media accounts and creating engaging content.
📋 Key Responsibilities
✅ Social Media Management & Strategy: Develop and implement strategies for various brands, create platform-specific content, monitor trends, and manage influencer partnerships.
✅ Content Development & Creation: Develop, create, and curate high-quality content, maintain brand consistency, and collaborate with internal teams for content sourcing.
✅ Campaign Management & Execution: Design and execute integrated social media campaigns, manage paid advertising, and coordinate cross-platform messaging.
✅ Analytics, Tracking & Reporting: Implement tracking systems, prepare performance reports, provide strategic recommendations, and monitor competitor activities.
✅ Community Management: Monitor and respond to comments, messages, and mentions, manage online reputation, and foster community engagement.
✅ Relationship Development: Develop and maintain positive relationships with internal and external stakeholders, ensuring client satisfaction.
✅ Compliance & Risk Management: Ensure compliance with social media processes, advertising standards, and real estate marketing guidelines.
✅ Additional Responsibilities: Stay current with social media updates, support broader marketing initiatives, and collaborate with property management teams.
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, public relations, communications, or a related field.
Experience: Minimum 3-5 years of experience in managing social media accounts and creating content using various social media management tools.
Required Skills:
- Excellent organizational skills and attention to detail
- Ability to multitask and manage multiple projects simultaneously
- Strong communication skills, both written and verbal
- Proficient in MS Office products (Word, PowerPoint, Excel)
- Experience with Canva and/or other content creation tools
- Experience with social media management and reporting platforms
- Experience with Google Analytics
Preferred Skills:
- Google Analytics certification
ASSUMPTION: Candidates with experience in real estate marketing or a related industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 CAD per year (Based on industry standards for a mid-level marketing role in Toronto)
Benefits:
- Competitive Total Rewards Packages
- Comprehensive Benefits Plan including Medical, Dental, and Vision Care
- Flexible Work Week Schedules
- Vacation Policy based on Length of Service
- Summer and Holiday Hours Programs
- Centurion Learning Academy
- Opportunities for Growth
- Education Reimbursement Policy
- Mentoring Program
- Employee Referral Program
- Ergonomic Workstations Equipped with Standing Desks
- Discounted Gym Membership
- Company-wide Internal Communication Platforms
- Employee Volunteer Opportunities
- Quarterly Townhall Meetings and Social Gatherings
- Employee Innovation Program
- Corporate Discount Card
Working Hours: Full-time (40 hours per week), with flexible work week schedules available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Toronto. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, with a focus on alternative investments and real estate
Company Size: Medium (201-500 employees) - Offers a diverse range of opportunities and a well-established company culture
Founded: 2003 - Centurion Asset Management Inc. has a long history of success in the investment and property management industries
Company Description:
- Recognized leader in the Investment and Property Management industries
- Provides quality investments and housing for clients, investors, and residents
- Offers a diversified portfolio including investment products, financing, and property management services
- Comprises over 400 valued employees with a corporate culture that fosters growth and development
Company Specialties:
- Alternative Investments
- Property Management
- Corporate Financing
- Real Estate Financing
Company Website: http://www.centurion.ca
ASSUMPTION: Centurion Asset Management Inc. is a well-established company with a strong reputation in the financial services industry. Applicants can expect a structured onboarding process and continuous training opportunities.
📊 Role Analysis
Career Level: Mid-level - This role offers opportunities for growth and development within the marketing department and the company as a whole
Reporting Structure: Reports directly to the Manager, Digital Marketing
Work Arrangement: Hybrid - A combination of on-site and remote work, with flexible work week schedules available
Growth Opportunities:
- Progression to a Senior Social Media Specialist or similar role within the marketing department
- Expansion into other areas of marketing or communications within the company
- Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of marketing
ASSUMPTION: This role offers a unique opportunity to work in a hybrid environment, combining the structure and resources of an on-site role with the flexibility of remote work.
🌍 Location & Work Environment
Office Type: Hybrid - A combination of on-site and remote work, with a focus on collaboration and team building
Office Location(s): 25 Sheppard Ave West, Suite 1800, Toronto, ON M2N 6S6, CA
Geographic Context:
- Toronto is a multicultural city with a diverse range of neighborhoods and attractions
- Ontario is a province in central Canada, with a moderate climate and four distinct seasons
- Canada is a bilingual country with a strong focus on multiculturalism and inclusivity
Work Schedule: Full-time (40 hours per week), with flexible work week schedules available
ASSUMPTION: The hybrid work arrangement offers applicants the best of both worlds, allowing for a healthy work-life balance while still providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with additional team members
- Background check and reference check (if applicable)
Key Assessment Areas:
- Social media management and content creation skills
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of social media trends and best practices in your application materials
- Prepare examples of your previous social media campaigns and their results to discuss during the interview
- Research the company and its values to demonstrate your cultural fit and alignment with their mission
ATS Keywords: Social Media Management, Content Creation, Campaign Management, Analytics, Community Management, Relationship Development, Compliance, Risk Management, Google Analytics, Marketing & Communications, Hybrid Work, Toronto, Ontario
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, communication abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Content creation tools (e.g., Canva, Adobe Creative Suite)
- Analytics and reporting tools (e.g., Google Analytics, Sprout Social Analytics)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with industry-standard social media management and analytics tools is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Respect - for investors, residents, co-workers, partners, and communities
- Integrity - in everything the company does, demonstrating sincerity, honesty, and a will to do it right
- Simplicity - free of pretension and hassle, full of value and common sense
- Excellence - in offering all clients and partners exceptional products and services quality, as well as providing employees with an excellent workplace
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving KPIs
- Adaptable and responsive to changes in the social media landscape
- Attentive to detail and committed to maintaining brand consistency
Self-Assessment Questions:
- Do you align with Centurion's values of Respect, Integrity, Simplicity, and Excellence?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration with remote work?
- Do you have a proactive and adaptable work style, able to respond to changes in social media trends and best practices?
ASSUMPTION: Applicants who demonstrate a strong cultural fit with Centurion's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple social media accounts and platforms simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing the need for creativity and innovation with brand consistency and compliance
- Dealing with negative comments or feedback on social media platforms
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Digital Marketing Specialist, with a focus on content creation and management
- Compared to other marketing roles, this position requires a strong understanding of social media platforms and trends
- Career progression may include roles such as Senior Social Media Specialist, Marketing Manager, or Director of Marketing
ASSUMPTION: Applicants with experience in similar roles or related fields may have an advantage in this position.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new property launch
- Creating and implementing a content strategy to increase engagement and followers for a brand's social media accounts
- Managing influencer partnerships to promote a company's products or services
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing and communications strategy for the company?
- What are the most significant challenges facing the social media team currently, and how can this role help address them?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does the company support work-life balance for employees, particularly in a hybrid work environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help applicants better understand the role and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your previous social media campaigns and their results to discuss during the interview
- Research the company and its values to demonstrate your cultural fit and alignment with their mission
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
