Social Media Specialist

📌 Core Information

🔹 Job Title: Social Media Specialist

🔹 Company: Consensus Cloud Solutions

🔹 Location: Los Angeles, CA or Las Vegas, NV

🔹 Job Type: Hybrid (On-site and Remote)

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies to elevate brand awareness and drive engagement
• Managing the company's organic social media presence across various platforms
• Analyzing performance metrics to optimize campaigns and create reports on key analytics
• Collaborating with the marketing team to create a social media calendar and integrate social media efforts with overall marketing campaigns
• Attending events and producing live social media content

ASSUMPTION: This role requires a dynamic and creative individual with a strong understanding of social storytelling and the ability to thrive in a fast-paced environment. The ideal candidate will be passionate about the evolving social media landscape and possess a blend of strategic thinking, creative execution, and analytical skills.

📋 Key Responsibilities

✅ Develop and execute a results-driven, comprehensive organic social media strategy aligned with the company’s business goals

✅ Collaborate with the marketing team to create a social media calendar and integrate social media efforts with overall marketing campaigns

✅ Manage content creation for various social media platforms, including the development and editing of text posts, images, videos, and infographics

✅ Attend events and produce live social media content

✅ Manage and maintain a consistent and accurate brand voice and visual identity across all social media channels

✅ Analyze social media data and metrics to track performance, identify areas for optimization, and create reports on key analytics

✅ Assist in influencer marketing strategy and work cross-functionally on campaigns to drive website traffic, leads, and conversions

✅ Monitor and report on competitor social media activity

✅ Assist with social listening and brand awareness

✅ Stay current with and assess industry and social media trends, tools, platforms, innovations, and best practices

✅ Perform other duties and responsibilities as required, assigned, or requested

ASSUMPTION: The Social Media Specialist will be responsible for supporting the execution of a results-driven, comprehensive organic social media strategy aligned with the company’s business goals. This role involves managing the company's organic social media presence and analyzing performance metrics to optimize campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in communications, marketing, or a related field preferred

Experience: 2+ years of social media communications experience

Required Skills:

• Proven experience using social media analytics tools and the ability to interpret data to measure campaign performance and make data-driven decisions
• Familiarity with digital communication strategies across social, email, and web channels
• Proficiency in various social media platforms (e.g., LinkedIn, YouTube, Facebook, X, Instagram) and understanding their specific features and best practices
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Ability to effectively adapt to changing priorities
• Ability to create engaging and visually appealing content including text, images, videos, and other formats
• Excellent time management and organizational skills
• Strong visual design sense and creative aptitude
• Understanding of social media platform algorithms, best practices, and trends
• Ability to analyze data and generate reports on key metrics

Preferred Skills:

• Degree in communications, marketing, or a related field
• B2B technology or healthcare experience
• Basic graphic design experience

ASSUMPTION: Candidates should have 2+ years of social media communications experience and familiarity with social media analytics tools. Strong written and verbal communication skills, along with the ability to create engaging content, are essential for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $80,000 USD annually

Benefits:

• Annual Performance Bonus
• ESPP
• Enhanced Time Off Packages
• Benefits

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range for this role is $75,000 - $80,000 USD annually. The total compensation package for this position is negotiable and may also include annual performance bonus, ESPP, enhanced time off packages, and benefits.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 501-1,000 employees

Founded: 1997 (as eFax Corporation)

Company Description:

• Consensus Cloud Solutions, Inc. (NASDAQ: CCSI) is a global leader in digital cloud fax technology
• With over 25 years of success with eFaxⓇ at its core, the company has evolved to be a trusted provider of interoperability solutions
• Leveraging artificial intelligence and secure data exchange to transform digital information, automate critical workflows, and maximize operational efficiencies
• Maintains industry-leading compliance standards, making it a preferred partner for heavily regulated industries

Company Specialties:

• Cloud fax technology
• Interoperability solutions
• Artificial intelligence
• Secure data exchange

Company Website: consensus.com

ASSUMPTION: Consensus Cloud Solutions is a global leader in digital cloud fax technology, with over 25 years of success with eFaxⓇ at its core. The company has evolved to be a trusted provider of interoperability solutions, leveraging artificial intelligence and secure data exchange to transform digital information, automate critical workflows, and maximize operational efficiencies.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Director, Content & Communications Strategy

Work Arrangement: Hybrid (Los Angeles or Las Vegas)

Growth Opportunities:

• Potential career growth within the marketing department
• Opportunities to take on more responsibilities and advance within the company
• Possibility to transition into a full-time remote role as the company continues to expand

ASSUMPTION: This role offers growth opportunities within the marketing department and potential career advancement within the company. As the company continues to expand, there may be opportunities to transition into a full-time remote role.

🌍 Location & Work Environment

Office Type: Hybrid (On-site and Remote)

Office Location(s): Los Angeles, CA or Las Vegas, NV

Geographic Context:

• Los Angeles, CA: Diverse, multicultural city with a thriving tech industry and a cost of living higher than the national average
• Las Vegas, NV: Known for its entertainment and tourism industry, with a lower cost of living compared to Los Angeles

Work Schedule: Full-time (40 hours per week), with up to 10% travel required

ASSUMPTION: This role requires a hybrid work arrangement, with the option to work on-site in Los Angeles or Las Vegas. The work schedule is full-time (40 hours per week), with up to 10% travel required.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Director, Content & Communications Strategy

Key Assessment Areas:

• Social media strategy and planning
• Content creation and storytelling
• Data analysis and reporting
• Communication and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant social media experience and skills
• Showcase your understanding of the company and its products/services
• Demonstrate your ability to create engaging content and analyze data
• Prepare questions to ask the interviewer about the company's social media strategy and goals

ATS Keywords: Social Media Strategy, Content Creation, Data Analysis, Brand Awareness, Engagement, Influencer Marketing, Communication Skills, Time Management, Organizational Skills, Visual Design, Social Media Trends, Campaign Performance, Team Collaboration, Adaptability, Graphic Design, Digital Communication

ASSUMPTION: The application process for this role typically involves an online application submission, followed by a phone or video screen with the hiring manager, an in-depth interview with the marketing team, and a final interview with the Director, Content & Communications Strategy. Key assessment areas include social media strategy and planning, content creation and storytelling, data analysis and reporting, and communication and teamwork skills.

🛠️ Tools & Technologies

• Social media platforms (LinkedIn, YouTube, Facebook, X, Instagram)
• Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Communication and collaboration tools (e.g., Microsoft Office Suite, Google Workspace)

ASSUMPTION: This role requires proficiency in various social media platforms, social media analytics tools, content creation tools, project management tools, and communication and collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Creative and strategic thinking
• Strong analytical skills
• Ability to work independently and in a team
• Adaptability to changing priorities

Self-Assessment Questions:

• How do you stay current with social media trends and best practices?
• Can you provide an example of a successful social media campaign you've managed, and how you optimized it based on data analysis?
• How do you ensure consistent branding across multiple social media platforms?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: The ideal candidate for this role will be dynamic, creative, and strategic, with strong analytical skills and the ability to work independently and in a team. They will be passionate about the evolving social media landscape and possess a strong understanding of social storytelling.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tasks simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithm changes
• Analyzing and interpreting data to make informed decisions quickly
• Balancing creativity and data-driven approaches in content creation
• Working effectively with remote team members and stakeholders

ASSUMPTION: Some potential challenges in this role include managing multiple social media platforms and content creation tasks simultaneously, keeping up with the fast-paced nature of social media trends and algorithm changes, analyzing and interpreting data to make informed decisions quickly, balancing creativity and data-driven approaches in content creation, and working effectively with remote team members and stakeholders.

📈 Similar Roles Comparison

• Social Media Manager: Focuses more on paid advertising and less on organic content creation
• Content Marketing Specialist: Responsible for creating and distributing content across various channels, with less emphasis on social media-specific strategies
• Digital Marketing Specialist: Oversees all digital marketing efforts, including SEO, SEM, and email marketing, with less focus on social media

ASSUMPTION: This role differs from similar positions such as Social Media Manager, Content Marketing Specialist, and Digital Marketing Specialist in its focus on developing and executing social media strategies to elevate brand awareness and drive engagement, managing the company's organic social media presence, and analyzing performance metrics to optimize campaigns.

📝 Sample Projects

• Developing a social media strategy for a product launch, including content creation, scheduling, and analysis
• Managing a social media campaign for an event, including live content creation and engagement
• Creating a social media calendar for a quarter, integrating various marketing campaigns and promotions

ASSUMPTION: Sample projects for this role may include developing a social media strategy for a product launch, managing a social media campaign for an event, and creating a social media calendar for a quarter, integrating various marketing campaigns and promotions.

❓ Key Questions to Ask During Interview

• What are the company's current social media goals and KPIs?
• How does this role fit into the overall marketing strategy?
• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does the company support employee growth and development in this role?
• What is the company's approach to work-life balance for hybrid employees?

ASSUMPTION: Key questions to ask during the interview for this role may include inquiring about the company's current social media goals and KPIs, understanding how the role fits into the overall marketing strategy, learning about the biggest challenges facing the social media team, exploring opportunities for employee growth and development, and asking about the company's approach to work-life balance for hybrid employees.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant social media experience and skills
• Prepare questions to ask the interviewer about the company's social media strategy and goals
• Follow up with the hiring manager within a week of submitting your application, if you haven't heard back
• If selected for an interview, research the company and its products/services to demonstrate your interest and understanding

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.