📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: ActiveCampaign
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Shaping ActiveCampaign's brand presence across digital channels
- Building deeper connections with customers and expanding global reach
- Collaborating with creative, content, product marketing, and product teams
- Combining creativity with data-driven insights to grow and energize audiences
ASSUMPTION: This role requires a balance of creativity and analytical thinking to succeed.
📋 Key Responsibilities
✅ Support the publishing of social media content across various platforms, ensuring posts are timely, accurate, and on-brand
✅ Collaborate with teams to develop platform-specific visuals, short-form videos, and copy that resonate with unique audiences
✅ Monitor and engage in conversations across platforms, amplifying customer stories, elevating brand sentiment, and identifying opportunities for authentic connections
✅ Partner with marketing and product teams to support launches, announcements, and broader campaigns with social-first executions
✅ Adapt and tailor content for international audiences while maintaining consistency in brand voice and quality
✅ Contribute creative ideas to grow brand following, boost engagement, and deepen customer loyalty across social channels
✅ Assist in tracking, measuring, and analyzing social media performance metrics to inform strategy and optimize future content
✅ Stay curious and actively learn best practices for social-first storytelling, trend spotting, and cross-channel campaign execution
ASSUMPTION: This role involves both proactive content creation and reactive community management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2+ years of experience in social media marketing, content creation, or a related digital marketing role
Required Skills:
- Strong understanding of content performance across different social platforms
- Excellent writing skills and a keen eye for voice, tone, and storytelling
- Familiarity with tools like Sprout Social, Canva, Figma, or video editing platforms
- Collaborative spirit with a proactive, creative, and data-informed approach to social media strategy
- Comfort engaging on social platforms during off-hours for urgent moments, product launches, or brand milestones
Preferred Skills:
- Previous experience in B2B, SaaS, or martech industries
- Fluency in additional languages
ASSUMPTION: Experience in B2B, SaaS, or martech industries is a plus but not required, as the role involves learning and adapting to ActiveCampaign's unique brand and audience.
💰 Compensation & Benefits
Salary Range: $76,000 - $104,500 a year
Benefits:
- Comprehensive health and wellness benefits
- Open paid time off
- Generous 401(k) matching program
- Quarterly Path Perks
- Access to professional development resources
- Paid sabbatical leave after five years
Working Hours: Full-time, with flexibility for off-hour engagement during urgent moments, product launches, or brand milestones
ASSUMPTION: The salary range provided is a good faith estimate based on the location associated with the job posting. The actual salary may vary based on skills, experience, and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically marketing automation and customer experience
Company Size: 1,001-5,000 employees
Founded: 2003 (privately held)
Company Description:
- ActiveCampaign helps small teams power big businesses with intelligent marketing automation
- Offers a mix of pre-built automations and integrations to power personalized marketing, transactional emails, and one-to-one CRM interactions
- Serves customers from over 170 countries
Company Specialties:
- Email marketing
- Marketing automation
- Sales automation
Company Website: ActiveCampaign.com
ASSUMPTION: ActiveCampaign is a well-established company in the marketing automation space, with a strong focus on customer experience and intelligent marketing.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and learning
Reporting Structure: Reports to the Social Media Manager
Work Arrangement: Remote OK, with flexibility for off-hour engagement
Growth Opportunities:
- Learning and growing within the social media team
- Expanding skills in content creation, community management, and data analysis
- Potential opportunities in other marketing or product roles within the company
ASSUMPTION: This role offers opportunities for professional growth and development within the social media team and potentially across other marketing or product roles.
🌍 Location & Work Environment
Office Type: Remote-friendly, with physical offices in Chicago, Dublin, and Sydney
Office Location(s): Chicago, Dublin, Sydney
Geographic Context:
- United States: ActiveCampaign's headquarters and largest user base
- International: Growing user base and expansion opportunities
Work Schedule: Full-time, with flexibility for off-hour engagement during urgent moments, product launches, or brand milestones
ASSUMPTION: This role may require occasional off-hour engagement to support the brand's global presence and customer base.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-depth interview with the social media team
- Final interview with the social media manager or another senior team member
Key Assessment Areas:
- Writing and storytelling skills
- Understanding of social media platforms and trends
- Cultural fit and alignment with ActiveCampaign's values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Showcase your understanding of ActiveCampaign's brand and products
- Provide examples of your social media work, such as campaigns or content pieces
- Be prepared to discuss your approach to social media strategy and analytics
ATS Keywords: Social media marketing, content creation, community engagement, brand expression, data-driven insights, B2B, SaaS, marketing automation, customer experience
ASSUMPTION: ActiveCampaign uses an Applicant Tracking System (ATS) to screen and manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Sprout Social
- Canva
- Figma
- Video editing platforms (e.g., Adobe Premiere Pro, iMovie)
- Google Analytics
- Social media analytics tools (e.g., Hootsuite Insights, Sprout Social Analytics)
ASSUMPTION: Familiarity with these tools is preferred but not required. ActiveCampaign provides training and resources to help new hires get up to speed.
👔 Cultural Fit Considerations
Company Values:
- Start with empathy
- Make room
- Create as much value as you capture
- Members first
- Actively listen & look to understand
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
- Proactive and creative problem-solver
Self-Assessment Questions:
- How do you embody ActiveCampaign's values in your daily work?
- Can you provide an example of a time when you used data to inform a social media strategy or campaign?
- How do you approach working with diverse teams and stakeholders?
ASSUMPTION: ActiveCampaign values candidates who align with their core values and can demonstrate a strong work ethic, adaptability, and a data-driven approach to social media strategy.
⚠️ Potential Challenges
- Managing multiple social media platforms and content types
- Adapting to different time zones and international audiences
- Balancing creativity with data-driven insights and performance metrics
- Occasional off-hour engagement during urgent moments, product launches, or brand milestones
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to social media strategy.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role focuses primarily on social media channels and community engagement
- ActiveCampaign's focus on customer experience and intelligent marketing sets it apart from other marketing automation companies
- This role offers opportunities for growth and learning within the social media team and potentially across other marketing or product roles
ASSUMPTION: This role is unique in its focus on social media channels and community engagement, with opportunities for growth and learning within the social media team and potentially across other marketing or product roles.
📝 Sample Projects
- Developing a social media campaign to launch a new product feature
- Creating a series of short-form videos to showcase ActiveCampaign's brand personality
- Analyzing social media performance metrics to inform content strategy and optimize future content
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative content development to data-driven analysis and optimization.
❓ Key Questions to Ask During Interview
- How does the social media team collaborate with other marketing and product teams?
- Can you describe a typical day or week in this role?
- How does ActiveCampaign support the professional growth and development of its employees?
- What are the most rewarding and challenging aspects of working in social media at ActiveCampaign?
- How does ActiveCampaign approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: These questions can help you better understand the role, the team, and the company culture, as well as demonstrate your interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Provide examples of your social media work, such as campaigns or content pieces
- Prepare for your interview by researching ActiveCampaign's brand, products, and industry trends
- Follow up with the hiring manager within one week of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
