Social Media Specialist

📌 Core Information

🔹 Job Title: Social Media Specialist

🔹 Company: Tawzef for Recruitment & HR Consultancy

🔹 Location: Cairo, Egypt

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies focused on growth and engagement, especially for Instagram and TikTok.
• Creating engaging content tailored to each platform and analyzing performance metrics to optimize strategies.
• Monitoring trends, hashtags, and viral content to keep the brand relevant and up to date.
• Engaging with followers, responding to comments and messages, and building a loyal community.
• Staying updated on social media algorithms, tools, and best practices.

ASSUMPTION: This role requires a strong understanding of social media platforms, trends, and algorithms. The ideal candidate will have experience managing social media accounts and a creative mindset.

📋 Key Responsibilities

✅ Developing and executing social media strategies focused on growth and engagement, especially for Instagram and TikTok.

✅ Creating engaging content (images, videos, Reels, stories, captions) tailored to each platform.

✅ Monitoring trends, hashtags, and viral content to keep the brand relevant and up to date.

✅ Planning and maintaining a content calendar to ensure consistent posting and brand messaging.

✅ Analyzing performance metrics (reach, engagement, followers, etc.) and optimizing strategies accordingly.

✅ Engaging with followers, responding to comments and messages, and building a loyal community.

✅ Staying updated on social media algorithms, tools, and best practices.

ASSUMPTION: The successful candidate will be able to work independently and collaboratively in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Media, or a related field.

Experience: 1-3 years of hands-on experience managing social media accounts, especially Instagram and TikTok.

Required Skills:

• Strong understanding of platform algorithms, video content trends, and digital storytelling.
• Experience using social media scheduling and analytics tools (e.g., Hootsuite, Later, Meta Business Suite, TikTok Analytics).
• Creative mindset with strong communication and copywriting skills.
• Basic photo/video editing skills using tools like Canva, Adobe Premiere, CapCut, etc.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Skills:

• Experience with social media advertising and influencer marketing.
• Fluency in Arabic and/or other languages relevant to the target audience.

ASSUMPTION: While not explicitly stated, experience with social media advertising and influencer marketing would be beneficial for this role. Fluency in Arabic and/or other relevant languages could also be an advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Egypt is typically between EGP 15,000 to EGP 25,000 per month, depending on experience and qualifications. This is an estimate based on industry standards and may vary.

Benefits:

• Health insurance
• Paid time off
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. The work arrangement is on-site, with the option to work remotely occasionally.

ASSUMPTION: The salary range provided is an estimate based on industry standards for this role in Egypt. Benefits may vary and should be confirmed with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Tawzef operates in the human resources services industry, offering a range of HR services for businesses in Egypt and the GCC.

Company Size: Tawzef has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.

Founded: Tawzef was founded in 2007 and has since grown to become a leading HR services provider in the region.

Company Description:

• Tawzef offers a multitude of HR services, including recruitment, outsourcing, HR consultancy, and psychometric assessments.
• The company focuses on quality and time of delivery, providing businesses with efficient and effective HR solutions.
• Tawzef is a licensed overseas recruitment company, hiring employees for various levels and industries.

Company Specialties:

• Recruitment (local and overseas)
• Staff outsourcing
• Pre-hiring assessments
• HR consultancy

Company Website: https://www.tawzef.com/

ASSUMPTION: Tawzef's focus on quality and time of delivery indicates a commitment to efficiency and effectiveness in its HR services. The company's range of services suggests opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals with 1-3 years of experience in social media management.

Reporting Structure: The Social Media Specialist will report directly to the Marketing Manager or a similar role within the organization.

Work Arrangement: This is an on-site role with the option to work remotely occasionally. The work arrangement is full-time, with 40 hours per week.

Growth Opportunities:

• As Tawzef is a mid-sized company, there may be opportunities for career progression within the marketing department or other areas of the business.
• The successful candidate may have the opportunity to lead social media campaigns and mentor junior team members.
• There may be opportunities to work on international projects, given Tawzef's presence in the GCC.

ASSUMPTION: The growth opportunities for this role will depend on the organization's structure and the individual's performance. However, given Tawzef's range of services and international presence, there may be opportunities for career progression within the company.

🌍 Location & Work Environment

Office Type: Tawzef's office is located in a modern business tower in Cairo, offering a professional work environment.

Office Location(s): Attia El Sawalhy Street, Serag Mall Towers, Tower 3, Floor 11, El Manteka 8th, Cairo, EG

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
• The city is known for its rich history, vibrant culture, and bustling business scene.
• Cairo offers a mix of traditional and modern amenities, with a wide range of dining, entertainment, and shopping options.

Work Schedule: The work schedule is typically Monday to Friday, with standard business hours. However, the role may require occasional weekend or evening work to manage social media accounts and engage with followers.

ASSUMPTION: The work environment at Tawzef's Cairo office is likely to be dynamic and collaborative, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team or other relevant stakeholders
• Job offer

Key Assessment Areas:

• Social media strategy and planning
• Content creation and copywriting skills
• Understanding of social media algorithms and trends
• Ability to work independently and collaboratively
• Cultural fit and alignment with Tawzef's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant social media experience and skills.
• Include specific examples of social media campaigns you've managed and their outcomes.
• Demonstrate your understanding of the Egyptian market and cultural context in your application materials.
• Prepare questions to ask the interviewer about the role, the team, and the company's social media strategy.

ATS Keywords: Social Media Strategy, Content Creation, Trend Monitoring, Content Calendar Management, Performance Analysis, Community Engagement, Algorithm Knowledge, Communication Skills, Copywriting, Photo Editing, Video Editing, Independent Work, Collaborative Work, Fast-Paced Environment

ASSUMPTION: The application process for this role is likely to be competitive, given Tawzef's reputation as a leading HR services provider in the region. Applicants should tailor their application materials to highlight their relevant experience and skills and demonstrate their understanding of the Egyptian market and cultural context.

🛠️ Tools & Technologies

• Social media platforms: Instagram, TikTok, Facebook, Twitter, LinkedIn
• Social media scheduling and analytics tools: Hootsuite, Later, Meta Business Suite, TikTok Analytics
• Photo and video editing tools: Canva, Adobe Premiere, CapCut
• Project management tools: Asana, Trello, Microsoft Project

ASSUMPTION: The successful candidate will be proficient in using social media platforms, scheduling and analytics tools, and photo and video editing software. Familiarity with project management tools would also be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Quality and time of delivery
• Customer focus
• Integrity and professionalism
• Continuous learning and improvement

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you align with Tawzef's values of quality, customer focus, integrity, and continuous learning?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a proactive and results-driven approach to work?

ASSUMPTION: Applicants should assess their fit with Tawzef's values and work style in their application materials and interview preparation. Demonstrating alignment with the company's values and work style will increase the likelihood of success in the application process.

⚠️ Potential Challenges

• The role may require occasional weekend or evening work to manage social media accounts and engage with followers.
• The fast-paced nature of social media may present challenges in keeping up with trends and algorithms.
• The role may require working with tight deadlines and managing multiple projects simultaneously.
• The Egyptian market may present unique cultural and linguistic challenges that the successful candidate will need to navigate.

ASSUMPTION: The successful candidate will be able to manage their time effectively, work well under pressure, and adapt to the fast-paced nature of social media. They will also have a strong understanding of the Egyptian market and cultural context.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Social Media Coordinator position in other companies.
• However, this role is specific to the Egyptian market and may require a stronger understanding of local trends and cultural context.
• Career progression in this role may lead to a Marketing Manager or similar position within the organization.

ASSUMPTION: Applicants should research similar roles in other companies to understand the industry standards and requirements for social media management. They should also consider the unique aspects of this role, such as its focus on the Egyptian market and cultural context.

📝 Sample Projects

• Developing and executing a social media strategy for a new product launch, including content creation, scheduling, and analytics.
• Managing a social media campaign for a corporate event, including engagement with attendees and followers, and live coverage of the event.
• Creating and implementing a social media crisis management plan, including response protocols and messaging guidelines.

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects in their interviews and provide specific examples of their achievements in social media management.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy for the company?
• What are the most significant challenges facing the social media team currently?
• How does Tawzef support the professional development of its employees?
• What is the typical career path for someone in this role?

ASSUMPTION: Applicants should prepare thoughtful questions to ask the interviewer that demonstrate their interest in the role and the company. They should also be prepared to discuss their relevant experience and skills and how they align with the requirements of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media experience and skills.
• Prepare examples of social media campaigns you've managed and their outcomes.
• Prepare questions to ask the interviewer about the role, the team, and the company's social media strategy.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.