Social Media Specialist

📌 Core Information

🔹 Job Title: Social Media Specialist

🔹 Company: DECKED LLC

🔹 Location: Ketchum, Idaho, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing social media strategy to build brand equity
• Managing content and community engagement across multiple platforms
• Analyzing and reporting on social media metrics
• Staying updated on social media trends and innovations

ASSUMPTION: This role requires a strong understanding of social media platforms and a passion for customer service. The ideal candidate will be able to work independently and manage multiple tasks in a fast-paced environment.

📋 Key Responsibilities

✅ Drafting social media posts according to content calendar and strategy

✅ Editing images and video for optimal performance and on-brand appearance

✅ Scheduling posts for distribution across social media platforms

✅ Tracking and reporting weekly social media metrics

✅ Maintaining organized file management in DECKED’s Google Drive

✅ Collaborating with the Community Marketing team to integrate content from Content Creator and Ambassador teams

✅ Monitoring and managing DECKED’s 1:1 customer interactions via social media and customer service channels

ASSUMPTION: This role requires a high level of attention to detail, strong communication skills, and the ability to multitask and prioritize effectively.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent experience in a related field

Experience: Minimum two years' experience as a social media representative or a similar role

Required Skills:

• Exceptional organizational skills
• Intimate knowledge of social media best practices
• Firm understanding of social media platforms used by DECKED
• Ability to analyze and interpret data using dashboards and spreadsheets
• Experience with or capability to learn management programs including Sprout, Klear, and Meltwater
• Knowledge of image and video editing software and methods including Figma and the Adobe creative suite
• Passion for exceptional, over-the-top customer service
• Excellent, proven communication skills, both written and verbal

Preferred Skills:

• Prior experience in a customer service role
• Ability to multi-task and work independently in a fast-paced environment

ASSUMPTION: Candidates with prior experience in social media management and customer service roles will be strongly considered.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Social Media Specialist with 2-5 years of experience in the Ketchum, ID area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on DECKED products

Working Hours: Full-time, 40 hours per week. Flexible hours may be required to accommodate social media engagement and customer service needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing. DECKED specializes in designing, engineering, and manufacturing storage and organization products for pickup trucks and cargo vans.

Company Size: 51-200 employees. As a mid-sized company, DECKED offers a dynamic work environment with opportunities for growth and impact.

Founded: 2014. DECKED was founded in Ketchum, ID with production facilities and manufacturing in Defiance, OH, and St. George, UT.

Company Description:

• DECKED is committed to making working and recreating out of trucks and vans more efficient, safe, and convenient.
• The company is passionate about its products and dedicated to providing exceptional customer service.
• DECKED's brand is built on grit and American determination, with a focus on ruggedness, intuitiveness, and no B.S.

Company Specialties:

• Truck bed storage systems
• Cargo van organization solutions
• American-made products

Company Website: https://decked.com

ASSUMPTION: DECKED's focus on American-made products and commitment to exceptional customer service make it an attractive employer for candidates who value these qualities.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Social Media Specialist reports directly to the Social Media and Influencer Marketing Manager.

Work Arrangement: On-site, full-time. The Social Media Specialist is expected to work on-site at DECKED's Ketchum, ID headquarters.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Social Media Manager or a similar role
• Expansion into other areas of the business, such as product development or sales
• Opportunities to work on special projects and initiatives

ASSUMPTION: DECKED's mid-sized company structure offers ample opportunities for growth and advancement for motivated and talented employees.

🌍 Location & Work Environment

Office Type: On-site. The Social Media Specialist is expected to work on-site at DECKED's Ketchum, ID headquarters.

Office Location(s): 110 Lindsay Circle, Ketchum, ID 83340, US

Geographic Context:

• Ketchum, ID is a small city located in the Wood River Valley of central Idaho.
• The area is known for its outdoor recreation opportunities, including skiing, hiking, fishing, and hunting.
• Ketchum is located approximately 2.5 hours north of Boise, ID and 3.5 hours south of Jackson, WY.

Work Schedule: The Social Media Specialist is expected to work a standard full-time workweek, with flexible hours as needed to accommodate social media engagement and customer service needs.

ASSUMPTION: DECKED's Ketchum, ID location offers a unique blend of small-town charm and big-city amenities, making it an attractive place to live and work for outdoor enthusiasts and those seeking a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the director of marketing

Key Assessment Areas:

• Social media knowledge and strategy
• Customer service skills and mindset
• Communication and interpersonal skills
• Data analysis and reporting

Application Tips:

• Highlight relevant social media experience and achievements in your resume and cover letter
• Demonstrate your understanding of DECKED's brand and products in your application materials
• Prepare examples of your social media content and community engagement strategies
• Be ready to discuss your approach to customer service and problem-solving

ATS Keywords: Social Media Management, Content Creation, Data Analysis, Customer Engagement, Image Editing, Video Editing, Communication Skills, Organizational Skills, Customer Service, Social Media Trends, Brand Voice, Community Management, Multi-tasking, Figma, Adobe Creative Suite, Sprout

ASSUMPTION: DECKED's hiring process is designed to assess candidates' skills and fit for the Social Media Specialist role, with a focus on social media knowledge, customer service, and communication skills.

🛠️ Tools & Technologies

• Sprout Social (social media management platform)
• Figma (design and prototyping tool)
• Adobe Creative Suite (image and video editing software)
• Google Drive (file management and collaboration)
• Klear and Meltwater (social media analytics tools)

ASSUMPTION: The Social Media Specialist is expected to be proficient in using social media management, analytics, and design tools to effectively manage DECKED's social media presence and engage with customers.

👔 Cultural Fit Considerations

Company Values:

• Customer-first
• Grit and determination
• No B.S.

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and able to work in a fast-paced environment

Self-Assessment Questions:

• Do you have a passion for exceptional customer service and a commitment to going the extra mile for customers?
• Are you able to work independently and manage multiple tasks in a fast-paced environment?
• Do you share DECKED's values of being customer-first, having grit and determination, and being no B.S.?

ASSUMPTION: DECKED's company culture is built on a commitment to exceptional customer service, a passion for its products, and a dedication to continuous improvement. Candidates who share these values and are able to work effectively in a collaborative, fast-paced environment will be a strong fit for the Social Media Specialist role.

⚠️ Potential Challenges

• Managing multiple social media platforms and customer interactions simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing the need for consistent branding with the desire to engage with customers in a genuine and authentic way
• Working in a dynamic and complex area of the business, requiring strong organizational skills and the ability to prioritize effectively

ASSUMPTION: The Social Media Specialist role presents unique challenges and opportunities for growth and development. Candidates who are able to thrive in a fast-paced, dynamic environment and are committed to continuous learning and improvement will be well-suited to this role.

📈 Similar Roles Comparison

• The Social Media Specialist role at DECKED is similar to other social media management roles in the marketing department, but with a focus on customer engagement and community management
• Compared to other roles in the motor vehicle manufacturing industry, the Social Media Specialist role at DECKED places a strong emphasis on customer service and brand building
• In terms of career path, the Social Media Specialist role at DECKED offers opportunities for growth and advancement within the marketing department and the company as a whole

ASSUMPTION: The Social Media Specialist role at DECKED is unique in its focus on customer engagement and community management, but shares many similarities with other social media management roles in the marketing department.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new product launch
• Analyzing social media metrics to identify trends and opportunities for improvement
• Creating and editing user-generated content for use in DECKED's social media channels

ASSUMPTION: The Social Media Specialist role at DECKED offers a wide range of projects and initiatives, from creative content development to data analysis and strategy.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does DECKED approach customer service and engagement on social media platforms?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does DECKED support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible scheduling?

ASSUMPTION: The Social Media Specialist role at DECKED offers a unique opportunity to grow and develop professionally while making a meaningful impact on the company's brand and customer engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your relevant social media experience and achievements
• Prepare examples of your social media content and community engagement strategies
• Be ready to discuss your approach to customer service and problem-solving
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.