📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Trove Brands
🔹 Location: Lehi, Utah, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive social media strategy for Oath Nutrition
- Creating and curating engaging content for various social media platforms
- Managing and growing the company's online presence and community
- Analyzing performance metrics and using data to optimize strategies
ASSUMPTION: This role requires a strategic mindset, creativity, and strong analytical skills to succeed in driving brand awareness and growth through social media channels.
📋 Key Responsibilities
✅ Develop and implement a results-driven social media strategy aligned with the company's goals and target audience
✅ Research and stay up-to-date with industry trends and best practices to ensure a competitive edge
✅ Work with the creative team to create high-quality, engaging, and relevant content for various social media platforms
✅ Curate and share user-generated content and industry-related posts
✅ Develop a content calendar to ensure consistent posting and campaign execution
✅ Manage and maintain the company's presence on key social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and others
✅ Respond to comments, messages, and engage with followers in a timely and professional manner
✅ Monitor and moderate user-generated content and ensure it aligns with company guidelines
✅ Be prepared to handle and resolve any potential social media crises or negative comments in a professional and tactful manner
✅ Analyze key performance metrics (e.g., engagement, reach, conversion rates) and use data to optimize social media strategies
✅ Provide regular reports on social media performance and insights to inform decision-making
✅ Build and nurture an online community, foster relationships with followers, and cultivate brand loyalty
✅ Develop and execute influencer marketing strategies to expand the company's reach and credibility
ASSUMPTION: This role requires strong communication skills, both written and verbal, to create engaging content and interact with the online community effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field (preferred but not mandatory)
Experience: Proven 2-5 years of experience in social media marketing, preferably in a professional setting
Required Skills:
- Excellent written and verbal communication skills, with a deep understanding of social media language, trends, and culture
- Proficiency in social media platforms and content creation tools, such as CapCut, Canva, and more
- Strong organizational skills with the ability to manage multiple projects and meet deadlines
- Passion for social media and staying up-to-date with the latest trends and platform updates
Preferred Skills:
- Experience with social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
- Familiarity with SEO best practices
- Knowledge of graphic design principles
ASSUMPTION: While a degree in a related field is preferred, the company may consider candidates with relevant experience and a strong portfolio.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year. This estimate is based on industry standards for a Social Media Specialist role with 2-5 years of experience in the Consumer Goods industry and the Lehi, UT area.
Benefits:
- Comprehensive medical, dental, and vision care
- 401k package with employer matching
- Paid Time Off
- Maternity/Paternity leave
- Full indoor basketball/volleyball court
- Fully equipped fitness center
- Yoga studio
- Meditation/Nap room
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional evening or weekend work as needed
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Trove Brands operates in the Consumer Goods industry, focusing on designing, building, and delivering patented, best-selling products that elevate everyday life. Their brands, including BlenderBottle®, Owala®, and Whiskware®, are found in over 90,000 retail locations and more than 90 countries worldwide.
Company Size: Trove Brands has 201-500 employees, providing a mid-sized company environment that offers opportunities for collaboration and growth.
Founded: Trove Brands was founded in 2000, giving it a well-established presence in the market.
Company Description:
- Trove Brands is home to iconic brands like BlenderBottle®, Owala®, and Whiskware®, which are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.
- The company values innovation through collaboration and fosters a passionate, entrepreneurial, and energetic culture. They offer various team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments.
- Trove Brands is an equal opportunity employer and offers comprehensive benefits, including medical, dental, and vision care, a 401k package with employer matching, paid time off, and more.
Company Specialties:
- Product design and development
- Brand management
- Global distribution
- Digital marketing and e-commerce
Company Website: trovebrands.com
ASSUMPTION: Trove Brands' focus on innovation and collaboration creates an environment where employees can grow and make a meaningful impact on the company's success.
📊 Role Analysis
Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in social media marketing.
Reporting Structure: The Social Media Specialist will report directly to the Content & Community Manager and work cross-functionally with creative and digital partners.
Work Arrangement: This is an on-site position, requiring the candidate to work from Trove Brands' headquarters in Lehi, Utah. However, the company may offer flexibility for remote work in certain circumstances.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the Social Media Specialist to take on more responsibilities or move into a management role.
- Trove Brands encourages internal promotions and provides opportunities for employees to develop new skills and advance their careers.
- The company's fast-paced environment offers ample opportunities for learning and growth.
ASSUMPTION: The Social Media Specialist role at Trove Brands offers a unique opportunity to work with iconic brands and make a significant impact on their online presence and community engagement.
🌍 Location & Work Environment
Office Type: Trove Brands' headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 250 S 850 E, Lehi, UT 84043, USA
Geographic Context:
- Lehi, Utah, is part of the Salt Lake City metropolitan area and offers a high quality of life with a relatively low cost of living compared to other major metropolitan areas in the United States.
- The area is known for its outdoor recreation opportunities, including hiking, skiing, and water sports, as well as a vibrant cultural scene with numerous museums, theaters, and music venues.
- Lehi is home to a growing tech industry, with many startups and established companies choosing to locate there due to its business-friendly environment and talented workforce.
Work Schedule: The Social Media Specialist position follows a standard full-time work schedule, typically Monday-Friday, 9:00 AM - 5:00 PM, with occasional flexibility for evening or weekend work as needed.
ASSUMPTION: The Lehi, Utah, area offers a desirable work-life balance, with a combination of urban amenities and outdoor recreation opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Content & Community Manager and other team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Candidates' understanding of social media trends and best practices
- Creativity and ability to generate engaging content ideas
- Communication skills and ability to interact with the online community effectively
- Analytical skills and ability to interpret performance metrics
- Cultural fit and alignment with Trove Brands' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include examples of your previous social media campaigns and their results
- Prepare questions to ask the interviewer about the company's social media strategy and goals
- Demonstrate your passion for social media and staying up-to-date with industry trends
ATS Keywords: Social Media Marketing, Content Creation, Analytics, Community Management, Influencer Marketing, Brand Awareness, Digital Marketing, Consumer Goods, Lehi, Utah
ASSUMPTION: The interview process for the Social Media Specialist role at Trove Brands will focus on assessing candidates' creativity, communication skills, and strategic thinking.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.)
- Content creation tools (CapCut, Canva, etc.)
- Social media analytics tools (Hootsuite, Sprout Social, Buffer, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The Social Media Specialist will be expected to be proficient in using various social media platforms, content creation tools, and analytics tools to optimize their performance and effectiveness.
👔 Cultural Fit Considerations
Company Values:
- Innovation through collaboration
- Passion for excellence
- Integrity and accountability
- Customer focus
- Fun and camaraderie
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Results-driven and data-informed
- Creative and strategic
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a collaborative, fast-paced environment?
- Are you passionate about staying up-to-date with social media trends and best practices?
- Do you have strong communication skills and the ability to engage with the online community effectively?
- Are you comfortable using data to inform your decision-making and optimize your strategies?
- Do you align with Trove Brands' values and work style?
ASSUMPTION: Candidates who are a strong cultural fit for Trove Brands will be passionate, entrepreneurial, and energetic, with a desire to make a meaningful impact on the company's success.
⚠️ Potential Challenges
- The role may require occasional evening or weekend work to manage social media campaigns or respond to crises
- The fast-paced nature of the role may present challenges in balancing multiple projects and deadlines
- The Social Media Specialist may need to adapt to changes in social media trends and platform updates
- The role may require working with a diverse range of team members and stakeholders, which could present communication challenges
ASSUMPTION: The Social Media Specialist role at Trove Brands offers a unique opportunity to work with iconic brands and make a significant impact on their online presence and community engagement, but it also presents challenges that require strong communication skills, adaptability, and strategic thinking.
📈 Similar Roles Comparison
- Compared to other Social Media Specialist roles, this position offers the opportunity to work with well-established, iconic brands and make a significant impact on their online presence and community engagement
- Trove Brands' focus on innovation and collaboration creates an environment where employees can grow and make a meaningful impact on the company's success
- This role may offer more opportunities for growth and advancement compared to similar roles at larger corporations, due to Trove Brands' mid-sized company environment
ASSUMPTION: The Social Media Specialist role at Trove Brands offers unique opportunities and challenges compared to similar roles in the industry, and candidates should consider their personal and professional goals when evaluating this position.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product, including content creation, platform selection, and targeting strategy
- Analyzing social media performance metrics and using data to optimize strategies and improve engagement
- Managing a social media crisis and developing a communication plan to mitigate negative impact and rebuild brand reputation
ASSUMPTION: The Social Media Specialist role at Trove Brands offers a wide range of projects and responsibilities, allowing candidates to gain valuable experience and make a significant impact on the company's success.
❓ Key Questions to Ask During Interview
- What are the company's short-term and long-term goals for its social media presence, and how does this role contribute to achieving those goals?
- How does the Content & Community team collaborate with other departments, such as marketing, sales, and product development?
- What opportunities are there for professional growth and development within the Content & Community team and the company as a whole?
- How does Trove Brands support work-life balance for its employees, particularly in this role?
- What is the company's approach to staying up-to-date with social media trends and platform updates, and how does this role contribute to that effort?
ASSUMPTION: Candidates should use the interview process to assess their fit with the company's culture, values, and work style, as well as the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous social media campaigns and their results to showcase your abilities
- Prepare questions to ask the interviewer about the company's social media strategy and goals
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
