📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Xplor
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: Mid-level (3-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive social media strategy
- Creating high-quality content, including short-form videos and user-generated content
- Managing online communities and responding to member requests
- Collaborating with internal teams to support marketing campaigns
ASSUMPTION: This role requires a strong understanding of the field service industry and its target audience.
📋 Key Responsibilities
✅ Developing and executing a comprehensive social media strategy to drive brand awareness and engagement
✅ Creating high-quality content, including short-form videos and user-generated content, for various social media platforms
✅ Monitoring social media channels, tracking key performance metrics, and providing regular analytics reports
✅ Improving user-generated content by working with various internal departments to identify happy customers and obtain UGC
✅ Engaging with online communities, responding to member requests, and managing the company's reputation by addressing reviews
✅ Staying current with social media trends, algorithm changes, and competitor activities to optimize content strategy
✅ Collaborating with internal teams to identify and showcase happy customers, supporting user-generated content initiatives and GTM campaigns
✅ Coordinating with writers, designers, and web developers to produce marketing deliverables that align with overall brand strategy
✅ Traveling occasionally to capture in-the-field content and maintain a deep understanding of the field service industry
✅ Increasing YouTube views, finding new collaborations, and onboarding social influencers
✅ Researching field service industry-related topics to develop an understanding of your audiences
ASSUMPTION: This role requires strong communication skills, creativity, and the ability to multitask.
🎯 Required Qualifications
Education: Undergraduate degree in Marketing or Communications
Experience: 3-5 years of experience managing social media channels for a creative agency or in-house brand, with a shareable portfolio
Required Skills:
- Proficiency in creating short-form video content and graphic design (Adobe Premiere, Photoshop, Canva, etc.)
- Experience in obtaining user-generated content (UGC) and working with social influencers
- Knowledge of social media analytics tools (HootSuite, Hubspot, Google Analytics, etc.) and SEO best practices
- Ability to create compelling B2B narratives and multimedia assets
- Excellent writing and communication skills
- Self-motivated with strong organizational and multitasking abilities
Preferred Skills:
- Experience in the SaaS or Field Service Industry
ASSUMPTION: Experience in the SaaS or Field Service Industry is not required but would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $65,000 to $75,000 per year
Benefits:
- Unparalleled opportunities to learn and accelerated career development
- A collaborative, team environment with people who truly love what they do
- 12 weeks Gender Neutral Paid Parental Leave for both primary and secondary carer
- Unlimited access to Linkedin learning, 10% of your time devoted to growing you and your career, and further support to help you grow
- Access to mental health support
- Fully flexible work arrangements
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is based on industry standards for a mid-level Social Media Specialist role in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: Not specified
Company Description:
- Xplor is the first global platform combining SaaS with embedded payments and tools to help businesses grow and succeed.
- They offer software solutions in fast-growing ‘everyday life’ verticals: Education, Fitness & Wellbeing, Field Services, and Personal Services.
- Xplor serves over 106,000 customers that processed over $38 billion in payments across 20 markets in 2024.
Company Specialties:
- Software Development
- Embedded Payments
- Business Growth Solutions
Company Website: www.xplortechnologies.com
ASSUMPTION: Xplor is a well-established company in the software development industry with a strong focus on helping businesses grow and succeed.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the Marketing team.
Work Arrangement: Remote OK with occasional travel to capture in-the-field content
Growth Opportunities:
- Accelerated career development opportunities
- 10% of time devoted to growing you and your career
- Further support to help you grow
ASSUMPTION: This role offers significant growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Remote-friendly with an Atlanta, GA headquarters
Office Location(s): Atlanta, GA
Geographic Context:
- Atlanta, GA is a major city in the southeastern United States with a diverse population and a thriving business environment.
- The cost of living in Atlanta is relatively affordable compared to other major cities in the United States.
- Atlanta has a humid subtropical climate with mild winters and hot, humid summers.
Work Schedule: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The remote-friendly work environment allows for a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Social media strategy development
- Content creation and management
- Community management and engagement
- Analytics and reporting
Application Tips:
- Include a short video introduction showcasing your personality and skills
- Highlight your best social media work and explain your thought process behind each piece
- Propose an innovative idea for one of Xplor's brands (FieldEdge or Service Autopilot)
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
ATS Keywords: Social Media Management, Content Creation, Graphic Design, Video Editing, User-Generated Content, Social Influencer Engagement, Analytics Reporting, Community Management, SEO Best Practices, B2B Narrative Creation, Communication Skills, Organizational Skills, Multitasking, Creative Strategy, Trend Awareness, Collaboration
ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant skills and experiences to increase their chances of success.
🛠️ Tools & Technologies
- Adobe Premiere
- Adobe Photoshop
- Canva
- HootSuite
- Hubspot
- Google Analytics
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in social media management.
👔 Cultural Fit Considerations
Company Values:
- Make life simple
- Build for people
- Move with purpose
- Create lasting communities
Work Style:
- Collaborative team environment
- Focus on learning and growth
- Flexible work arrangements
Self-Assessment Questions:
- How do you align with Xplor's core values, particularly 'Make life simple' and 'Build for people'?
- How comfortable are you working in a remote-friendly environment with occasional travel?
- How do you approach continuous learning and growth in your role?
ASSUMPTION: Xplor values candidates who are aligned with their core values and have a strong work ethic.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation deadlines
- Staying current with social media trends and algorithm changes
- Addressing negative reviews and maintaining a positive online reputation
- Occasional travel to capture in-the-field content
ASSUMPTION: These challenges can be overcome with strong organizational skills, multitasking abilities, and a proactive approach to learning and adaptation.
📈 Similar Roles Comparison
- This role requires more video content creation and user-generated content management than a typical Social Media Manager role
- Xplor's focus on the field service industry sets this role apart from other social media specialist positions
- Career progression in this role may lead to a Social Media Manager or Marketing Manager position
ASSUMPTION: This role offers unique opportunities for growth and specialization within the social media management field.
📝 Sample Projects
- Developing a social media strategy for a new product launch
- Creating a series of short-form videos showcasing customer success stories
- Managing a social media campaign to increase brand awareness and engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Xplor's brands?
- What are the most significant challenges facing the social media team currently, and how can this role help address them?
- How does Xplor support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Xplor foster a collaborative and inclusive work environment?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Create a short video introduction showcasing your personality and skills
- Highlight your best social media work and explain your thought process behind each piece
- Propose an innovative idea for one of Xplor's brands (FieldEdge or Service Autopilot)
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Follow up with the hiring manager one week after submission, expressing your interest in the role and asking if they need any additional information
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
