📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Xplor
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive social media strategy
- Creating and managing high-quality content, including short-form videos and user-generated content
- Monitoring social media channels and tracking key performance metrics
- Engaging with online communities and managing the company's reputation
- Collaborating with internal teams to identify and showcase happy customers
ASSUMPTION: This role requires a strong understanding of social media trends, algorithm changes, and competitor activities to optimize content strategy.
📋 Key Responsibilities
✅ Develop and execute a comprehensive social media strategy across multiple brands to drive brand awareness, engagement, and revenue objectives.
✅ Create and manage high-quality content, including short-form videos and user-generated content, for various social media platforms.
✅ Monitor social media channels, track key performance metrics, and provide regular analytics reports to senior marketing leaders.
✅ Improve user-generated content by working with various internal departments to identify happy customers and obtain UGC.
✅ Engage with online communities, respond to member requests, and manage the company's reputation by addressing reviews on platforms like Google and Capterra.
✅ Stay current with social media trends, algorithm changes, and competitor activities to optimize content strategy.
✅ Collaborate with internal teams to identify and showcase happy customers, supporting user-generated content initiatives and GTM campaigns.
✅ Coordinate with writers, designers, and web developers to produce marketing deliverables that align with overall brand strategy.
✅ Travel occasionally to capture in-the-field content and maintain a deep understanding of the field service industry.
✅ Increase YouTube views, find new collaborations, and onboard social influencers.
✅ Research field service industry-related topics to develop an understanding of your audiences.
ASSUMPTION: This role requires strong communication, organizational, and multitasking skills to manage multiple brands and platforms effectively.
🎯 Required Qualifications
Education: Degree in Marketing or Communications
Experience: 3-5 years of experience managing social media channels for a creative agency or in-house brand, with a shareable portfolio
Required Skills:
- Proficiency in creating short-form video content and graphic design (Adobe Premiere, Photoshop, Canva, etc.)
- Experience in obtaining user-generated content (UGC) and working with social influencers
- Knowledge of social media analytics tools (HootSuite, Hubspot, Google Analytics, etc.) and SEO best practices
- Ability to create compelling B2B narratives and multimedia assets
- Excellent writing and communication skills
- Self-motivated with strong organizational and multitasking abilities
Preferred Skills:
- Experience in SaaS or Field Service Industry
ASSUMPTION: Candidates with experience in the SaaS or Field Service Industry may have a better understanding of the target audience and industry-specific trends.
💰 Compensation & Benefits
Salary Range: The average base salary pay range for this position is $65,000 to $75,000 USD per year.
Benefits:
- Unparalleled opportunities to learn and accelerated career development
- A collaborative, team environment with people who truly love what they do
- 12 weeks Gender Neutral Paid Parental Leave for both primary and secondary carer
- Unlimited access to Linkedin learning, 10% of your time devoted to growing you and your career, and further support to help you grow
- Access to mental health support
- Fully flexible work arrangements
Working Hours: Full-time, with flexible work arrangements
ASSUMPTION: The salary range provided is an average and may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2024
Company Description:
- Xplor Technologies is the first global platform combining SaaS with embedded payments and tools to help businesses grow and succeed.
- The company offers software solutions in fast-growing ‘everyday life’ verticals: Education, Fitness & Wellbeing, Field Services, and Personal Services.
- Xplor Technologies serves over 106,000 customers that processed over $38 billion in payments across 20 markets in 2024.
Company Specialties:
- SaaS
- Embedded Payments
- Business Growth
Company Website: www.xplortechnologies.com
ASSUMPTION: Xplor Technologies is a growing company with a focus on helping businesses succeed through innovative software solutions and embedded payment processing.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Manager.
Work Arrangement: Remote OK, with occasional travel required to capture in-the-field content.
Growth Opportunities:
- Career development opportunities through training and mentorship programs
- Potential for career progression within the marketing department or other departments within the company
- Opportunities to work on high-impact projects and campaigns
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative team environment.
🌍 Location & Work Environment
Office Type: Remote-friendly with occasional travel required
Office Location(s): Atlanta, Georgia, United States
Geographic Context:
- Atlanta is the capital and most populous city of the U.S. state of Georgia, with a population of over 5 million people.
- The city is known for its vibrant arts scene, diverse culture, and rich history.
- Atlanta is home to several Fortune 500 companies and offers numerous job opportunities in various industries.
Work Schedule: Full-time, with flexible work arrangements
ASSUMPTION: The remote-friendly work environment allows for a better work-life balance and the opportunity to work from home or a co-working space.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Interview with the Marketing Manager
- Final interview with the Marketing Director
Key Assessment Areas:
- Social media strategy and content creation skills
- Understanding of the field service industry and target audience
- Communication and collaboration skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills.
- Include a short video introduction and examples of your best social media work.
- Demonstrate your understanding of the field service industry and how you can create engaging content for the target audience.
ATS Keywords: Social Media Management, Content Creation, Graphic Design, Video Editing, User-Generated Content, Social Influencer Engagement, Analytics Reporting, Community Management, B2B Marketing, SEO Best Practices, Communication Skills, Organizational Skills, Multitasking, Creative Strategy, Trend Awareness, Collaboration
ASSUMPTION: The application process may take several weeks, and applicants should follow up if they have not heard back after the expected timeline.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, Facebook, YouTube, etc.)
- Graphic design tools (Adobe Premiere, Photoshop, Canva, etc.)
- Video editing tools (Adobe Premiere, iMovie, etc.)
- Social media analytics tools (HootSuite, Hubspot, Google Analytics, etc.)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Make life simple
- Build for people
- Move with purpose
- Create lasting communities
Work Style:
- Collaborative and team-oriented
- Focused on driving results and achieving objectives
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you align with Xplor's core values and company culture?
- Are you comfortable working in a remote-friendly environment with occasional travel?
- Do you have strong communication and collaboration skills, and can you work effectively with various internal teams?
ASSUMPTION: Applicants should assess their fit with Xplor's company culture and values to ensure a successful and fulfilling work experience.
⚠️ Potential Challenges
- Managing multiple brands and platforms simultaneously may require strong organizational and multitasking skills.
- Keeping up with social media trends and algorithm changes may require continuous learning and adaptation.
- Occasional travel may be required to capture in-the-field content and maintain a deep understanding of the field service industry.
- Working remotely may present challenges in maintaining work-life balance and staying connected with the team.
ASSUMPTION: Applicants should be aware of these potential challenges and consider how they can overcome them in this role.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the field service industry and the requirement to manage multiple brands simultaneously.
- Industry-specific context is crucial for creating engaging content and understanding the target audience.
- Career path comparison shows potential for growth and development within the marketing department or other departments within the company.
ASSUMPTION: Applicants should consider how their skills and experience align with the unique aspects of this role and how they can contribute to the company's success.
📝 Sample Projects
- Developing and executing a social media strategy for a new brand launch
- Creating and managing high-quality content for a social media campaign to increase brand awareness and engagement
- Monitoring social media channels and providing regular analytics reports to senior marketing leaders
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Xplor support the professional growth and development of its employees?
- What are the key challenges facing the field service industry, and how can this role contribute to addressing them?
- How does Xplor foster a collaborative and inclusive work environment?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience and relevant skills.
- Include a short video introduction and examples of your best social media work.
- Demonstrate your understanding of the field service industry and how you can create engaging content for the target audience.
- Follow up after one week if you have not heard back from the HR department.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
