📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: IAG AUS
🔹 Location: Sydney, New South Wales, Australia & Melbourne, Victoria, Australia
🔹 Job Type: Full-Time, 12-Month Contract
🔹 Category: Marketing
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Flexible work from home and office)
🚀 Job Overview
Key aspects of this role include:
- Managing the brand on social media platforms
- Designing full funnel paid social media strategies
- Delivering insight-driven targeting across all social media ad accounts
- Collaborating with teams to create social media messaging and content
- Driving regulatory compliance, risk management, and marketing efficiency
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of social media platforms and campaign management.
📋 Key Responsibilities
✅ Manage the brand on social media platforms, ensuring consistent messaging and high-quality content
✅ Design full funnel paid social media strategies, including creative development, audience building, and conversion optimization
✅ Collaborate with the Brand and Communications team, content producers, and agency partners to create social media messaging and content that aligns with strategic marketing priorities
✅ Monitor and analyze social media performance, using data-driven insights to inform strategy and improve results
✅ Ensure regulatory compliance and risk management across social media channels
ASSUMPTION: This role requires a proactive approach to staying up-to-date with the latest trends and best practices in social media marketing.
🎯 Required Qualifications
Education: Bachelor's degree required
Experience: Minimum 5+ years of experience in social media roles, in-house or at agencies, working on digital platforms including Facebook, Instagram (Meta), and TikTok
Required Skills:
- Excellent understanding of social ad campaign management
- Proven track record for producing content and campaigns that deliver business results
- Strong proficiency in Excel, social media metrics, and budget management
- Excellent communication and collaboration skills
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Sprout Social)
- Knowledge of the insurance industry
ASSUMPTION: Candidates with experience in a similar role or industry may have an advantage in this position.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Social Media Specialist with 5-10 years of experience in Australia, the estimated salary range is AUD 90,000 - 120,000 per annum.
Benefits:
- Boosted superannuation with 13% as standard
- Dedicated career growth programs, including the award-winning IAG Academy
- Certified Family Inclusive WorkplaceTM
- Work from home and many more flexibility options with myFlex
- Discounts on every day and special occasion items
- Community volunteer days and team volunteer activities
Working Hours: Full-time, 37.5 hours per week, with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees (Large enterprise)
Founded: 1851 (as part of IAG)
Company Description:
- IAG is Australia and New Zealand's largest general insurance company
- Provides insurance under many leading brands, including NRMA Insurance, CGU, SGIO, SGIC, and WFI in Australia, and NZI, State, AMI, and Lumley Insurance in New Zealand
- Sees its role extending beyond paying claims to increasing awareness of risk and helping communities reduce and prevent risk
Company Specialties:
- Underwriting
- Home & Motor Claims
- CTP
- Life Insurance
- Travel Insurance
- Boat
- Lifestyle & Leisure Insurance
- Home Security
- Risk
- Reinsurance
- and Shared Value
Company Website: http://www.iag.com.au
ASSUMPTION: IAG is a large, well-established company with a significant presence in the insurance industry.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience and performance
Reporting Structure: This role reports directly to the Channel Marketing team within Retail Insurance Australia (RIA)
Work Arrangement: Hybrid, with a mix of work from home and in the office
Growth Opportunities:
- Potential career progression to a senior role within the marketing team
- Opportunities to work on diverse projects and campaigns
- Access to dedicated career growth programs and training
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Sydney and Melbourne
Office Location(s): 201 Sussex St, Level 13, Tower Two, Darling Park, Sydney, New South Wales 2000, AU & various locations in Melbourne, Victoria, AU
Geographic Context:
- Sydney: A bustling, multicultural city with a vibrant arts and culture scene
- Melbourne: Known for its laneways, street art, and café culture
Work Schedule: Full-time, with flexible work arrangements
ASSUMPTION: Both Sydney and Melbourne offer a high quality of life, with diverse cultural experiences and opportunities for professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final round interview with the Channel Marketing Manager
Key Assessment Areas:
- Social media strategy and campaign management skills
- Data analysis and interpretation skills
- Communication and collaboration skills
- Cultural fit and alignment with IAG's values
Application Tips:
- Highlight relevant social media campaign examples and results in your resume
- Tailor your cover letter to demonstrate your understanding of IAG and the role
- Prepare questions to ask during the interview to show your interest in the role and company
ATS Keywords: Social Media Specialist, Campaign Management, Content Production, Audience Building, Conversion Optimization, Data Analysis, Excel Proficiency, Budget Management, Marketing Efficiency, Regulatory Compliance, Risk Management, Hybrid Work, IAG, NRMA Insurance
ASSUMPTION: IAG uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Excel
- Google Analytics
- Social media advertising platforms (e.g., Facebook Ads, Instagram Ads, TikTok Ads)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer First
- One IAG
- Inclusive & Diverse
- Accountable
- Innovative
Work Style:
- Collaborative
- Agile
- Data-driven
- Customer-focused
Self-Assessment Questions:
- Do you thrive in a collaborative, agile work environment?
- Are you comfortable working with data to inform decision-making?
- Do you have a strong customer focus and a passion for creating engaging content?
ASSUMPTION: IAG values a diverse and inclusive work environment, and candidates who align with these values and work styles will be a good fit for the company.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Keeping up with the rapidly evolving social media landscape
- Balancing regulatory compliance with creative content
- Working in a fast-paced, dynamic environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to staying informed about industry trends and best practices.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Digital Marketing Specialist, but with a focus on paid social media strategies and campaign management
- In the insurance industry, this role may involve additional responsibilities related to risk management and regulatory compliance
- Career progression may include roles such as Senior Social Media Specialist, Social Media Manager, or Digital Marketing Manager
ASSUMPTION: This role offers unique opportunities and challenges specific to the insurance industry and IAG's brand portfolio.
📝 Sample Projects
- Developing and executing a full-funnel social media campaign to drive brand awareness and customer acquisition for NRMA Insurance
- Collaborating with the Brand and Communications team to create engaging, on-brand content for IAG's social media channels
- Analyzing social media performance data to optimize campaigns and improve results
ASSUMPTION: These sample projects reflect the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role collaborate with other teams within IAG, such as Brand and Communications and Content Producers?
- What opportunities are there for professional growth and development within this role and IAG?
- How does IAG support work-life balance for its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and allows you to gain a better understanding of the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your social media campaign management experience and skills
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
- Prepare examples of your social media campaign work to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
