Social Media Specialist

📌 Core Information - Job Title: Social Media Specialist - Company: AC Nelsen Enterprises Inc - Location: Omaha, Nebraska, United States - Job Type: Part-time, Contract - Category: Marketing - Date Posted: June 25, 2025 - Experience Level: 0-2 years - Remote Status: Remote OK 🚀 Job Overview Key aspects of this role include: - Developing and implementing social media strategies to increase followers and engagement - Creating engaging, on-brand content for various platforms - Monitoring and analyzing key performance metrics - Staying up-to-date with social media trends and best practices - Collaborating with the marketing team to align social media efforts with overall brand goals ASSUMPTION: This role requires a proactive, creative individual with a strong understanding of social media platforms and analytics tools. Familiarity with content creation tools and paid advertising is also beneficial. 📋 Key Responsibilities - ✅ Content Creation: Design and create engaging, on-brand content tailored to platforms such as Instagram, Twitter/X, LinkedIn, Facebook, and TikTok - ✅ Strategy Development: Develop and execute social media strategies to increase follower count, boost engagement, and drive traffic to our platforms - ✅ Community Engagement: Monitor and respond to comments, messages, and mentions to foster a positive and interactive online community - ✅ Analytics and Reporting: Track and analyze key performance metrics using tools like Google Analytics, Hootsuite, or platform-specific insights, and provide regular reports with actionable recommendations - ✅ Trend Monitoring: Stay up-to-date with social media trends, algorithms, and best practices to ensure our content remains relevant and impactful - ✅ Campaign Management: Plan and manage paid social media campaigns, including budget allocation and performance tracking, to maximize ROI - ✅ Collaboration: Work closely with the marketing team to align social media efforts with overall brand goals and campaigns ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple tasks in a fast-paced environment. Excellent communication skills are essential for crafting compelling and brand-aligned content. 🎯 Required Qualifications - Education: Bachelor’s degree in Marketing, Communications, or a related field is preferred but not required - Experience: Proven track record in social media management, with at least 1-2 years of experience in a similar role - Required Skills: - Strong understanding of social media platforms, algorithms, and analytics tools - Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite, or similar) - Excellent written and verbal communication skills for crafting compelling and brand-aligned content - Ability to analyze data and translate insights into actionable strategies - Familiarity with paid social media advertising and campaign management - Preferred Skills: - Experience with Google Analytics and Hootsuite - Knowledge of the RV industry - Attributes: - Creative, proactive, and passionate about social media and digital trends - Strong organizational skills and ability to manage multiple tasks in a fast-paced environment - Team player with the ability to work independently and meet deadlines 💰 Compensation & Benefits - Salary Range: $35,000 - $45,000 per year (full-time equivalent, based on industry standards for a part-time role with 15-20 hours per week) - Benefits: Competitive hourly rate based on experience, potential for performance-based bonuses tied to engagement and growth metrics - Working Hours: Part-time, approximately 15-20 hours per week, with flexible scheduling and occasional team meetings (in-person) ASSUMPTION: The salary range is estimated based on industry standards for a part-time social media specialist role in the United States. The actual salary may vary depending on the candidate's experience and performance. 📌 Applicant Insights 🔍 Company Context - Industry: Retail, specifically focused on recreational vehicles (RVs) - Company Size: 51-200 employees - Founded: 1919 - Company Description: AC Nelsen RV World is the oldest RV dealership in the world, serving adventurers and travelers for decades. They offer a wide range of RVs and provide exceptional customer service, with a well-established service facility at each location. - Company Specialties: RV sales, service, and accessories - Company Website: www.acnrv.com ASSUMPTION: AC Nelsen RV World is a well-established company with a rich history in the RV industry. Their focus on customer service and expertise makes them a trusted choice for RV enthusiasts. 📊 Role Analysis - Career Level: Entry-level to mid-level marketing role - Reporting Structure: This role reports directly to the marketing team and may collaborate with other departments, such as sales and customer service - Work Arrangement: Remote work with flexible scheduling, but availability for occasional team meetings (in-person) is required - Growth Opportunities: As a growing company, there may be opportunities for career advancement within the marketing department or other areas of the business ASSUMPTION: This role offers a unique opportunity to gain hands-on experience with cutting-edge social media strategies and tools in a dynamic and supportive environment. 🌍 Location & Work Environment - Office Type: Remote work with occasional in-person team meetings - Office Location(s): 11818 L Street, Omaha, Nebraska, 68137, US - Geographic Context: Omaha is the largest city in Nebraska, with a population of over 440,000. It offers a mix of urban and suburban living, with a low cost of living compared to other major cities in the United States. - Work Schedule: Part-time, approximately 15-20 hours per week, with flexible scheduling ASSUMPTION: The remote work arrangement allows for a flexible schedule, making it an attractive option for candidates seeking a part-time or contract position. 💼 Interview & Application Insights - Typical Process: Phone or video screen, followed by an in-person or virtual interview with the marketing team, and a final interview with the hiring manager - Key Assessment Areas: Social media strategy development, content creation, analytics and reporting, and cultural fit - Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Include links to social media accounts or campaigns you have managed to showcase your work - Prepare examples of how you have used data-driven insights to inform social media strategies in previous roles - Research AC Nelsen RV World and the RV industry to demonstrate your understanding of the company and its target audience ATS Keywords: Social Media Management, Content Creation, Strategy Development, Community Engagement, Analytics, Reporting, Trend Monitoring, Campaign Management, Collaboration, Communication, Data Analysis, Paid Advertising, Organizational Skills, Creativity, Proactivity, Teamwork ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in their application materials, as well as their passion for social media and digital trends. 🛠️ Tools & Technologies - Hootsuite - Google Analytics - Adobe Creative Suite (or similar content creation tools) - Platform-specific analytics tools (e.g., Instagram Insights, Facebook Page Insights) ASSUMPTION: Familiarity with these tools is beneficial but not required. The ideal candidate will be eager to learn and adapt to new tools as needed. 👔 Cultural Fit Considerations - Company Values: Pioneering spirit, customer focus, innovation, and teamwork - Work Style: Collaborative, creative, and data-driven - Self-Assessment Questions: - How do you stay up-to-date with social media trends and algorithms? - Can you provide an example of a successful social media campaign you have managed, and how you measured its impact? - How do you balance multiple tasks and deadlines in a fast-paced environment? ASSUMPTION: Applicants should be prepared to demonstrate their alignment with AC Nelsen RV World's company values and work style in their application materials and interviews. ⚠️ Potential Challenges - Balancing multiple tasks and deadlines in a fast-paced environment - Staying up-to-date with constantly evolving social media trends and algorithms - Collaborating effectively with a remote team - Occasional in-person team meetings may be required ASSUMPTION: Applicants should be prepared to address these challenges in their application materials and interviews, demonstrating their ability to thrive in a dynamic and fast-paced environment. 📈 Similar Roles Comparison - Comparison point 1: This role focuses on social media management for a specific industry (RVs), whereas other roles may be more general or focused on different industries - Comparison point 2: The part-time or contract nature of this role may differ from full-time social media specialist positions - Comparison point 3: The remote work arrangement with occasional in-person team meetings may differ from fully remote or in-office roles ASSUMPTION: Applicants should research similar roles in the marketing and social media fields to better understand the unique aspects of this position and how it aligns with their career goals. 📝 Sample Projects - Developing and implementing a social media strategy for a new RV model launch - Creating engaging content for a social media campaign focused on RV travel destinations - Analyzing and reporting on key performance metrics for a paid social media advertising campaign ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects in their application materials and interviews, demonstrating their ability to succeed in this role. ❓ Key Questions to Ask During Interview - How does the marketing team collaborate with other departments, such as sales and customer service? - What are the most significant challenges facing the social media presence of AC Nelsen RV World, and how can this role address them? - How does the company support the professional development and growth of its employees? - What are the expectations for growth and advancement in this role? ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and its challenges. 📌 Next Steps for Applicants To apply for this position: - Submit your resume, a cover letter highlighting your relevant experience, and links to social media accounts or campaigns you have managed through this link: https://recruiting.paylocity.com/Recruiting/Jobs/Details/3370021 - Tailor your resume and cover letter to emphasize your relevant experience and skills for this role - Prepare examples of how you have used data-driven insights to inform social media strategies in previous roles - Research AC Nelsen RV World and the RV industry to demonstrate your understanding of the company and its target audience - Follow up with the hiring manager one week after submitting your application to express your continued interest in the position ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.