Social Media Specialist

📌 Core Information

🔹 Job Title: Social Media Specialist

🔹 Company: Foodics

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the implementation of the social media strategy
• Conducting audience and competitor research
• Staying updated with trends and platform changes
• Coordinating with agencies and stakeholders
• Monitoring and analyzing performance across platforms

ASSUMPTION: This role requires a proactive individual with a strong understanding of social media trends and a passion for storytelling.

📋 Key Responsibilities

✅ Supporting the implementation of the social media strategy aligned with overall marketing and brand goals

✅ Conducting audience and competitor research to guide content creation and posting schedules

✅ Staying up-to-date with trends, platform changes, and best practices to keep our social presence relevant and effective

✅ Coordinating with the social media agency to align on the content calendar, creative directions, and platform-specific concepts, along with full execution

✅ Managing the coordination with third-party stakeholders that are to be aligned or featured within the social media presence

✅ Overseeing content scheduling, publishing, monitoring, and overall performance across all platforms

✅ Collaborating with the creative and content teams to produce high-quality visuals and copy

✅ Contributing to creating engaging, platform-native content (text, images, videos, Reels, Stories, etc.)

✅ Sourcing, managing, and repurposing user-generated content (UGC) to enhance authenticity

✅ Monitoring and engaging with the online community across channels

✅ Supervising direct messages, comments, and mentions to ensure timely responses in a brand-appropriate tone

✅ Escalating customer service issues to the relevant teams to ensure proper follow-up

✅ Tracking KPIs (reach, engagement, growth, CTR, etc.) and providing weekly/monthly performance reports

✅ Analyzing data to identify trends, insights, and opportunities for improvement

✅ Translating findings to update the strategy and content based on analytics and user feedback

ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to work independently and manage multiple priorities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in business, sales, or a related field

Experience: 2-3+ years of experience in a social media or content-focused role

Required Skills:

• Solid understanding of key social platforms (Instagram, TikTok, LinkedIn, X, etc.)
• Strong copywriting, communication, and coordination skills
• Experience working with creative teams and/or agencies
• Familiarity with analytics tools and scheduling platforms is a plus
• Ability to work independently and manage multiple priorities effectively

Preferred Skills:

• Fluency in Arabic and English

ASSUMPTION: Fluency in Arabic is not explicitly required but may be beneficial for this role in the Saudi Arabian market.

💰 Compensation & Benefits

Salary Range: SAR 10,000 - 15,000 per month (Estimated based on market research for similar roles in Riyadh)

Benefits:

• Competitive compensation packages, including bonuses and the potential for shares
• Regular training and an annual learning stipend
• Autonomy, mentoring, and challenging goals
• Opportunity to work in a hyper-growth environment with a talented team of over 30 nationalities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on market research for similar roles in Riyadh. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Foodics operates in the IT Services and IT Consulting industry, focusing on restaurant technology, financial management, payment processing, and customer engagement solutions.

Company Size: Foodics has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Foodics was founded in 2014, with headquarters in Riyadh, Saudi Arabia, and offices across five countries, including the UAE, Egypt, Jordan, and Kuwait.

Company Description:

• Foodics is the leading restaurant operations and payment tech in the MENA region, powering the operations of over 30,000 restaurants with an all-in-one software ecosystem to manage and scale.
• The company aims to help restaurant operators bring their culinary visions to life with financial stability and personal satisfaction.
• Foodics envisions a future where every transaction in restaurants, from customers to suppliers, flows seamlessly through their platform, bringing operational efficiency, fostering customer connections, and enabling financial success.

Company Specialties:

• Restaurant Technology
• Financial Management
• Payment Processing
• Accounting Systems
• Restaurant Front of House Tech
• Customer Engagement Solutions

Company Website: foodics.com

ASSUMPTION: Foodics' focus on restaurant technology and customer engagement makes this role crucial for driving brand awareness and customer connections in the F&B industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in social media or content-focused roles.

Reporting Structure: The Social Media Specialist will report directly to the Marketing Manager and work closely with the creative and content teams, as well as external agencies.

Work Arrangement: This role is on-site, with the opportunity to work in a dynamic and collaborative office environment in Riyadh.

Growth Opportunities:

• Progression to a Senior Social Media Specialist or Social Media Manager role
• Expanding responsibilities based on performance and company growth
• Cross-functional collaboration with other teams, such as content, creative, or marketing

ASSUMPTION: Foodics' rapid growth and expansion present numerous opportunities for career advancement and skill development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Riyadh, Saudi Arabia

Office Location(s): Imam Saud Bin Faisal Rd, 13515 2nd Floor, Riyadh, Kingdom of Saudi Arabia, SA

Geographic Context:

• Riyadh is the capital and most populous city of Saudi Arabia, with a vibrant business environment and a growing F&B industry.
• The city offers a mix of traditional and modern culture, with numerous attractions, shopping centers, and entertainment options.
• Riyadh has a hot desert climate, with mild winters and extremely hot summers.

Work Schedule: Full-time, with standard working hours from Sunday to Thursday, 9:00 AM to 6:00 PM, with a one-hour lunch break.

ASSUMPTION: Riyadh's growing F&B industry and vibrant business environment provide ample opportunities for the Social Media Specialist to engage with local customers and partners.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and/or other team members
• Final interview or assessment, if required

Key Assessment Areas:

• Social media strategy and planning
• Content creation and copywriting skills
• Platform-specific knowledge and trends
• Communication and coordination skills
• Data analysis and reporting

Application Tips:

• Highlight relevant social media campaigns or projects from your portfolio
• Tailor your resume and cover letter to emphasize your social media and content creation skills
• Prepare examples of engaging content for various platforms during the interview
• Research Foodics' brand voice and values to ensure alignment with your personal style

ATS Keywords: Social Media Strategy, Content Creation, Audience Research, Trend Analysis, Agency Coordination, Performance Monitoring, Copywriting, Community Engagement, Data Analysis, User-Generated Content, Visual Production, Customer Service, KPI Tracking, Creative Collaboration, Social Media Platforms, Communication Skills

ASSUMPTION: Foodics' interview process focuses on assessing candidates' strategic thinking, creativity, and communication skills, as well as their understanding of the F&B industry and social media trends.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, LinkedIn, X, etc.)
• Analytics tools (Google Analytics, Sprout Social, Hootsuite, etc.)
• Content creation tools (Canva, Adobe Creative Suite, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The Social Media Specialist will be expected to be proficient in using various social media platforms, analytics tools, and content creation software to create engaging and effective campaigns.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration
• Data-driven decision-making
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you stay up-to-date with the latest social media trends and platform changes?
• Can you provide an example of a successful social media campaign you've created or contributed to?
• How do you approach coordinating with external agencies and stakeholders to ensure consistent branding and messaging?

ASSUMPTION: Foodics values candidates who are passionate about social media, innovative, and committed to delivering exceptional customer experiences through engaging content and effective communication.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tasks simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithm changes
• Balancing the need for creativity with the requirement to maintain brand consistency
• Ensuring timely responses to customer inquiries and feedback across various platforms

ASSUMPTION: The Social Media Specialist must be organized, proactive, and able to manage their time effectively to overcome these challenges and succeed in the role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on social media channels and requires a deep understanding of platform-specific trends and best practices.
• Compared to content creation roles, this position emphasizes engagement, community management, and performance tracking in addition to content production.
• In terms of career progression, this role can lead to senior social media specialist or social media manager positions, with the potential to expand into broader marketing or communications roles.

ASSUMPTION: This role is unique in its focus on social media strategy and execution, requiring a specialized skill set and understanding of the social media landscape.

📝 Sample Projects

• Developing a social media strategy for a new restaurant launch, including platform-specific content calendars and posting schedules
• Creating engaging, on-brand content for various social media platforms, such as Instagram Stories, TikTok videos, and LinkedIn posts
• Analyzing social media performance data to identify trends, optimize content, and improve engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Social Media Specialist role at Foodics.

❓ Key Questions to Ask During Interview

• Can you describe the current social media strategy and how this role will contribute to its evolution?
• How does the marketing team collaborate with other departments, such as content and creative, to ensure consistent branding and messaging?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does Foodics approach customer engagement and community management across its social media platforms?
• What are the most significant challenges facing the social media team currently, and how can this role help address them?

ASSUMPTION: These interview questions allow candidates to better understand the role's responsibilities, the team's dynamics, and the company's culture, ensuring a strong fit for both parties.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media and content creation skills, as well as any relevant experience with F&B brands or agencies
• Prepare examples of engaging content for various platforms, showcasing your creativity and understanding of Foodics' brand voice and values
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.