📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: Broad River Retail
🔹 Location: Fort Mill, SC
🔹 Job Type: On-site
🔹 Category: Retail
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media strategy
- Creating engaging content for multiple platforms
- Managing and growing LinkedIn presence
- Collaborating cross-departmentally for authentic storytelling
- Analyzing and reporting on engagement metrics
ASSUMPTION: This role requires a strong understanding of social media trends, content creation, and analytics. The ideal candidate will be creative, story-driven, and data-focused.
📋 Key Responsibilities
✅ Developing, producing, and scheduling engaging short-form content with a focus on in-store stories, culture, and company milestones
✅ Overseeing and growing the LinkedIn presence for both the company and the podcast, executing creative campaigns that drive brand awareness and recruitment
✅ Establishing a consistent posting cadence and repurposing content across platforms for maximum reach
✅ Collaborating cross-departmentally to source, capture, and share authentic stories that reflect the Memory Maker culture
✅ Planning, launching, and optimizing campaigns, ensuring messaging alignment and impact measurement across departments
✅ Tracking, analyzing, and reporting on engagement, follower growth, impressions, and campaign ROI across all channels
✅ Experimenting with new content formats, trends, and platform features to keep the social presence fresh and competitive
✅ Serving as a resource and advocate for employee-generated content, empowering Memory Makers to contribute to the social storytelling
✅ Evaluating and recommending new social media tools and technologies to improve efficiency and expand program impact
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to manage multiple projects in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1-3 years of professional social media experience
Required Skills:
- Proven track record of creating high-performing content
- Strong writing, editing, and visual storytelling skills
- Experience with social media analytics, reporting, and campaign optimization
- Proficiency in project management tools and video/photo editing software
- Ability to work cross-functionally and manage multiple projects in a fast-paced environment
Preferred Skills:
- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Familiarity with SEO best practices
- Knowledge of the furniture retail industry
ASSUMPTION: A portfolio or work samples are required to demonstrate the candidate's skills and fit for the role.
💰 Compensation & Benefits
Salary Range: $40,000 - $55,000 per year (based on experience and industry standards for social media specialists in the retail sector)
Benefits:
- Medical, dental, vision, and life insurance options
- Paid time off and 401K matching contribution
- Employee discount (40%) at BRR locations
- Internal opportunities for career growth and advancement
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for social media specialists with 1-3 years of experience in the retail sector. Actual compensation may vary based on the candidate's qualifications and the company's internal pay scales.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Furniture)
Company Size: 501-1,000 employees (Mid-sized)
Founded: 2003
Company Description:
- Broad River Retail (BRR) is the largest and fastest-growing Ashley licensee in the Carolinas and Georgia
- Operates 27 Ashley Stores, four Ashley Outlets, and three distribution centers
- Recognized as one of the 50 fastest-growing businesses headquartered in South Carolina and the Charlotte metro region
Company Specialties:
- Furniture retail
- E-commerce
- Customer experience
- Brand management
Company Website: BroadRiverRetail.com
ASSUMPTION: Broad River Retail is a well-established company in the furniture retail industry, offering a range of career opportunities and a strong focus on company culture.
📊 Role Analysis
Career Level: Mid-level (1-3 years of experience)
Reporting Structure: Reports directly to the Senior Communications Manager
Work Arrangement: On-site, full-time, with potential for remote work for specific projects or events
Growth Opportunities:
- Potential advancement to Senior Social Media Manager or similar role
- Expansion of responsibilities based on performance and company growth
- Internal opportunities for career growth and advancement within the company
ASSUMPTION: This role offers opportunities for career growth and advancement within the company, based on the candidate's performance and the company's expansion.
🌍 Location & Work Environment
Office Type: Corporate headquarters with multiple retail locations
Office Location(s): Fort Mill, SC
Geographic Context:
- Fort Mill is a suburb of Charlotte, NC, with a population of approximately 20,000
- Close proximity to Charlotte Douglas International Airport (CLT)
- Access to major highways and interstates for easy commuting
Work Schedule: Monday-Friday, 8:30 AM - 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: The work environment is primarily office-based, with occasional travel to retail locations or company events. The company offers a flexible work schedule for specific projects or events.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening
- In-depth behavioral and skills-based interview with the hiring manager
- Final interview with the Senior Communications Manager
Key Assessment Areas:
- Creativity and storytelling skills
- Analytical skills and data-driven decision-making
- Project management and organizational skills
- Collaboration and communication skills
- Industry knowledge and familiarity with the company's brand
Application Tips:
- Highlight relevant social media experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the company's brand and culture
- Prepare a portfolio or work samples showcasing your content creation, editing, and analytics skills
- Research the company's social media presence and provide suggestions for improvement during the interview
ATS Keywords: Social Media, Content Creation, Analytics, Brand Awareness, Recruitment Marketing, Cross-Functional Collaboration, Engagement Tracking, Trend Analysis, Campaign Optimization
ASSUMPTION: The application process may vary based on the company's current hiring needs and the volume of applicants. It is essential to follow up with the hiring manager after the interview to reiterate your interest in the role and address any concerns or questions.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Video and photo editing software (e.g., Adobe Creative Suite, Canva, iMovie)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Analytics tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
ASSUMPTION: The required tools and technologies may vary based on the company's current tech stack and the candidate's preferred software.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Diversity
- Culture
- Purpose-driven
- Customer-focused
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Creative and innovative
- Customer-centric and empathetic
Self-Assessment Questions:
- How do you align with Broad River Retail's purpose of 'Furnishing Life’s Best Memories'?
- How do you approach creating engaging content that resonates with a diverse audience?
- Can you provide an example of a successful social media campaign you've executed, and what made it successful?
- How do you stay up-to-date with social media trends and platform updates?
ASSUMPTION: Broad River Retail values candidates who are passionate about their purpose, customer-focused, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple social media platforms and content calendars
- Keeping up with the fast-paced nature of social media trends and algorithm changes
- Balancing creative and analytical responsibilities
- Collaborating effectively with cross-functional teams
- Maintaining work-life balance in a fast-paced, on-site environment
ASSUMPTION: These challenges can be mitigated by strong organizational skills, effective time management, and open communication with team members and managers.
📈 Similar Roles Comparison
- Social Media Manager vs. Social Media Specialist: The Social Media Manager role may have more strategic and supervisory responsibilities, while the Social Media Specialist focuses on day-to-day content creation and execution.
- Industry-specific context: Retail social media roles may require a strong understanding of customer behavior, brand loyalty, and in-store promotions.
- Career path comparison: This role can serve as a stepping stone to senior-level social media positions, marketing management roles, or other related career paths within the company.
ASSUMPTION: Understanding the differences between similar roles and the industry-specific context can help candidates tailor their application and interview responses to better fit this particular position.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch, including creating engaging content, managing platform-specific ads, and analyzing campaign performance
- Collaborating with the marketing team to create a user-generated content (UGC) campaign, encouraging customers to share their experiences with the brand and incentivizing participation
- Conducting a social media audit to identify opportunities for improvement, optimize content strategy, and enhance overall performance across platforms
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage complex campaigns, collaborate effectively with cross-functional teams, and analyze data to drive strategic decision-making.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role fit into the company's long-term social media strategy, and what are the key priorities for the first 90 days?
- What opportunities are there for growth and development within the social media team and the broader marketing department?
- How does the company support work-life balance for employees in this role?
- What are the most successful social media campaigns the company has executed, and what made them successful?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates the candidate's interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant social media experience and skills
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
- Prepare a portfolio or work samples showcasing your content creation, editing, and analytics skills
- Follow up with the hiring manager one week after the interview to reiterate your interest in the role and address any concerns or questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
