Social Media Specialist

📌 Core Information

🔹 Job Title: Social Media Specialist

🔹 Company: Arcot Group

🔹 Location: Mumbai, Maharashtra, India

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media strategies to enhance brand awareness and engagement
• Creating compelling content and managing audience interactions across various social media platforms
• Collaborating with influencers to expand the brand's reach and credibility
• Monitoring and analyzing social media metrics to inform strategy adjustments
• Staying updated with the latest social media trends and incorporating relevant strategies

ASSUMPTION: This role requires a strong understanding of social media platforms, content creation, and analytical thinking. The ideal candidate will be proactive, creative, and able to work effectively in a fast-paced environment.

📋 Key Responsibilities

✅ Develop and execute social media strategies that align with brand objectives and target audience

✅ Create compelling and platform-specific content, including text, images, and videos, to engage and grow the social media audience

✅ Monitor and respond to audience interactions, analyze engagement metrics, and adjust strategies to improve performance

✅ Identify and collaborate with influencers to expand the brand's reach and credibility

✅ Plan and schedule posts to ensure consistent and timely content delivery across all platforms

✅ Conduct regular analysis of competitor activities and industry trends to inform and enhance social media strategies

✅ Monitor and manage the brand's reputation across social media channels, addressing any issues promptly and professionally

✅ Actively engage with followers, fostering a positive community and addressing inquiries or comments

✅ Create informative and engaging blog posts and articles to support broader marketing efforts and establish thought leadership

✅ Encourage and curate user-generated content to build community and authenticity around the brand

✅ Stay updated with the latest social media trends and incorporate relevant strategies to keep content fresh and engaging

ASSUMPTION: The role involves a mix of creative and analytical tasks, requiring the candidate to balance strategic thinking with day-to-day content management.

🎯 Required Qualifications

Education: A bachelor's degree in Marketing, Communications, or a related field is preferred

Experience: Proven experience of 2-3 years as a Social Media Specialist or similar role

Required Skills:

• In-depth knowledge of various social media platforms and their best practices
• Strong content creation skills, including writing, graphic design, and video production
• Excellent communication and interpersonal skills
• Ability to multitask and manage time effectively in a fast-paced environment
• Familiarity with SEO, web traffic metrics, and social media KPIs
• Creative thinking and problem-solving abilities

Preferred Skills:

• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Knowledge of HTML and CSS for basic web content creation

ASSUMPTION: While not explicitly stated, experience with social media management tools and basic web content creation skills would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 4,00,000 - 6,00,000 per annum (Estimated based on industry standards for a Social Media Specialist with 2-5 years of experience in Mumbai)

Benefits:

• Health insurance
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible hours and work-from-home options available

ASSUMPTION: The salary range is estimated based on industry standards for a Social Media Specialist with 2-5 years of experience in Mumbai. Benefits may vary and are subject to confirmation with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting. Arcot Group specializes in AI integration, business consulting, HR recruitment services, and legal services for businesses.

Company Size: 11-50 employees. This size allows for a more intimate work environment with ample opportunities for growth and impact.

Founded: The exact founding date is not specified, but Arcot Group is a well-established company with a proven track record of success.

Company Description:

• Arcot Group is a leading business consulting firm dedicated to helping businesses grow and thrive
• The company offers a unique approach that combines AI integration, business consulting, HR recruitment services, and legal services for businesses
• Arcot Group is committed to delivering exceptional results for its clients

Company Specialties:

• AI Integration
• Business Consulting
• HR Recruitment Services
• Legal Services

Company Website: http://www.arcotgroup.com

ASSUMPTION: Arcot Group's focus on AI integration and innovative solutions sets it apart in the IT Services and IT Consulting industry.

📊 Role Analysis

Career Level: Mid-level. This role requires proven experience and a strong understanding of social media strategies and content creation.

Reporting Structure: The Social Media Specialist will report directly to the Marketing Manager or a similar role.

Work Arrangement: On-site, with flexible hours and work-from-home options available.

Growth Opportunities:

• As the company grows, there may be opportunities for the Social Media Specialist to take on more responsibilities or move into a management role
• Arcot Group's focus on AI integration and innovative solutions may present unique growth opportunities in related fields

ASSUMPTION: The Social Media Specialist role at Arcot Group offers opportunities for growth and development within the marketing department and potentially beyond.

🌍 Location & Work Environment

Office Type: Arcot Group's Mumbai office is a modern, collaborative workspace that fosters creativity and innovation.

Office Location(s): Mumbai, Maharashtra, India

Geographic Context:

• Mumbai is the capital city of Maharashtra and the financial hub of India
• The city offers a vibrant culture, diverse food scene, and numerous entertainment options
• Mumbai's fast-paced environment may require the Social Media Specialist to work effectively in a dynamic setting

Work Schedule: Full-time (40 hours/week), with flexible hours and work-from-home options available. The work schedule may vary depending on the social media platforms' peak engagement times.

ASSUMPTION: The Social Media Specialist role at Arcot Group's Mumbai office requires adaptability to the city's fast-paced environment and the ability to work flexible hours to optimize social media engagement.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview with the Marketing Manager or a similar role to discuss the candidate's social media strategies and content creation skills
• Final interview with the company's leadership team to assess the candidate's fit for the company's culture and long-term goals

Key Assessment Areas:

• Social media strategy development and execution
• Content creation and storytelling abilities
• Analytical thinking and data-driven decision-making
• Cultural fit and alignment with Arcot Group's values

Application Tips:

• Highlight relevant social media campaigns and content creation examples in your resume and portfolio
• Tailor your cover letter to demonstrate your understanding of Arcot Group's unique approach and how your skills align with the company's mission
• Prepare for interview questions that assess your strategic thinking, creativity, and problem-solving abilities

ATS Keywords: Social Media Strategy, Content Creation, Audience Engagement, Influencer Outreach, Content Scheduling, Competitor Research, Brand Reputation Management, Community Engagement, Blog Writing, User-Generated Content, Trend Monitoring, Analytical Thinking, Creative Thinking, Communication Skills, Time Management, Problem Solving

ASSUMPTION: Arcot Group's interview process is designed to assess the candidate's social media strategies, content creation skills, and cultural fit. Applicants should be prepared to discuss their experience and ideas in detail.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)
• Video editing tools (e.g., iMovie, Adobe Premiere Pro)
• SEO tools (e.g., Google Keyword Planner, SEMrush)
• Social media analytics tools (e.g., Google Analytics, Sprout Social Insights)

ASSUMPTION: The Social Media Specialist should be proficient in using various social media management, graphic design, video editing, SEO, and analytics tools to optimize their performance.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Arcot Group values creativity and continuous learning to drive business growth
• Collaboration: The company fosters a collaborative work environment that encourages teamwork and knowledge-sharing
• Integrity: Arcot Group is committed to maintaining high ethical standards and building trust with its clients and employees

Work Style:

• Dynamic: The Social Media Specialist role requires adaptability to the fast-paced environment and the ability to multitask effectively
• Creative: The role demands a strong storytelling ability and the capacity to develop engaging content
• Analytical: The Social Media Specialist must be comfortable working with data and using it to inform strategic decisions

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you a creative storyteller with a strong understanding of social media platforms?
• Do you have a data-driven mindset and the ability to analyze and interpret social media metrics?

ASSUMPTION: Arcot Group values candidates who are innovative, collaborative, and committed to maintaining high ethical standards. The ideal candidate for the Social Media Specialist role should be adaptable, creative, and analytical.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tasks simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithms
• Balancing strategic thinking with day-to-day content management
• Addressing negative feedback or crises promptly and professionally

ASSUMPTION: The Social Media Specialist role at Arcot Group presents unique challenges that require the candidate to balance creativity, analytical thinking, and adaptability.

📈 Similar Roles Comparison

• Compared to other Social Media Specialist roles, this position offers a unique opportunity to work in a company focused on AI integration and innovative solutions
• Arcot Group's focus on AI integration may present unique growth opportunities in related fields
• This role may have more responsibility for content creation and less focus on paid social media advertising compared to similar roles in larger organizations

ASSUMPTION: The Social Media Specialist role at Arcot Group offers a unique blend of strategic thinking, creativity, and analytical tasks, setting it apart from similar roles in other organizations.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new product or service
• Creating a series of blog posts or articles to establish thought leadership in the industry
• Analyzing social media metrics to identify trends and inform strategy adjustments

ASSUMPTION: The Social Media Specialist at Arcot Group will have the opportunity to work on a variety of projects that showcase their strategic thinking, creativity, and analytical skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to AI integration and how it impacts the Social Media Specialist role?
• How does the Marketing department collaborate with other departments, such as Business Consulting and Legal Services?
• What are the most significant challenges facing the Social Media Specialist in this role, and how have previous incumbents addressed them?
• How does Arcot Group support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of the Social Media Specialist role, and how are they tracked and reported?

ASSUMPTION: The Social Media Specialist should ask thoughtful questions during the interview process to demonstrate their interest in the role and their understanding of Arcot Group's unique approach.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media campaigns and content creation examples
• Prepare for interview questions that assess your strategic thinking, creativity, and problem-solving abilities
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.