📌 Core Information
🔹 Job Title: Social Media Specialist
🔹 Company: IAG AUS
🔹 Location: Sydney, New South Wales, Australia & Melbourne, Victoria, Australia
🔹 Job Type: Full-Time, 12-Month Contract
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Mid-Senior Level (5+ years)
🔹 Remote Status: Hybrid (Sydney & Melbourne)
🚀 Job Overview
Key aspects of this role include:
- Managing IAG's brand presence on social media platforms
- Designing and implementing full-funnel paid social media strategies
- Collaborating with cross-functional teams to create engaging content
- Driving customer growth through data-driven insights and targeting
- Ensuring regulatory compliance and risk management in marketing activities
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making and strategic planning.
📋 Key Responsibilities
✅ Manage IAG's brand presence on social media platforms, including Facebook, Instagram, and TikTok
✅ Design and implement full-funnel paid social media strategies to drive business results
✅ Collaborate with brand, content, and agency teams to create engaging social media messaging and content
✅ Analyze campaign performance and use data-driven insights to optimize targeting and improve results
✅ Ensure regulatory compliance and risk management in marketing activities
✅ Manage social media ad accounts and budgets efficiently
ASSUMPTION: This role requires a hands-on approach to campaign management, with a focus on continuous improvement and optimization.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: Minimum 5+ years of experience in social media roles, in-house or at agencies
Required Skills:
- Proven track record in producing content and campaigns that deliver business results
- Excellent understanding of social ad campaign management, including creative development, audience building, and conversion optimization
- Strong analytical skills and ability to use data-driven insights to make recommendations
- Proficiency in Excel and social media metrics
- Excellent communication and collaboration skills
Preferred Skills:
- Experience working with insurance or financial services brands
- Fluency in additional languages
ASSUMPTION: While a bachelor's degree is required, relevant experience and a strong portfolio may be considered equivalent.
💰 Compensation & Benefits
Salary Range: AU$80,000 - AU$100,000 per annum (pro-rated for 12-month contract)
Benefits:
- Boosted superannuation with 13% as standard
- Dedicated career growth programs, including the award-winning IAG Academy
- Certified Family Inclusive Workplace™
- Work from home and many more flexibility options with myFlex
- Discounts on every day and special occasion items
- Community volunteer days and team volunteer activities
Working Hours: Full-time, 37.5 hours per week, with flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for social media specialists with 5+ years of experience in Australia.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, with a focus on general insurance and actively supporting communities
Company Size: 10,001+ employees (globally), with a significant presence in Australia
Founded: 1851 (as a group), with NRMA Insurance established in 1920
Company Description:
- IAG is Australia and New Zealand's largest general insurance company
- Provides insurance under many leading brands, including NRMA Insurance, CGU, SGIO, SGIC, and WFI in Australia
- Offers a range of insurance products, including home, motor, life, travel, boat, and lifestyle & leisure insurance
- Committed to increasing awareness of risk and helping communities reduce and prevent risk
Company Specialties:
- Underwriting
- Home & Motor Claims
- CTP
- Life Insurance
- Travel Insurance
- Boat
- Lifestyle & Leisure Insurance
- Home Security
- Risk
- Reinsurance
- Shared Value
Company Website: www.iag.com.au
ASSUMPTION: IAG is a large, established company with a strong brand presence in Australia and New Zealand, offering a wide range of insurance products and services.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth and career progression within the marketing team
Reporting Structure: This role reports directly to the Channel Marketing team within Retail Insurance Australia (RIA)
Work Arrangement: Hybrid, with a mix of work from home and office-based work, based in either Sydney or Melbourne
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing team
- Access to career growth programs, including the IAG Academy
- Opportunities to work on high-impact campaigns and projects
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with a mix of open-plan and dedicated work areas
Office Location(s): Darling Park 2, Sydney (Gadigal Country) & Melbourne (Naarm)
Geographic Context:
- Sydney: A vibrant, multicultural city with a strong financial services industry
- Melbourne: A cultural hub with a thriving arts and entertainment scene
Work Schedule: Full-time, with flexible work arrangements and a mix of remote and on-site work
ASSUMPTION: Both Sydney and Melbourne offer vibrant, multicultural work environments with a strong focus on work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the team
- Final round interview with the director or another senior stakeholder
Key Assessment Areas:
- Social media campaign management skills
- Data-driven decision making and analytical skills
- Creativity and content development abilities
- Collaboration and communication skills
- Alignment with IAG's brand and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include specific examples of successful social media campaigns you've managed
- Demonstrate your understanding of IAG's brand and the insurance industry
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
ATS Keywords: Social Media Specialist, Paid Social Media, Campaign Management, Data-Driven Insights, Targeting, Regulatory Compliance, Risk Management, Marketing Efficiency, Brand Management, Content Creation, Collaboration, Teamwork, Insurance Industry, IAG, NRMA Insurance
ASSUMPTION: IAG uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Social media platforms: Facebook, Instagram, TikTok
- Ad management tools: Facebook Ads Manager, Instagram Promotions, TikTok Ads
- Analytics tools: Google Analytics, Facebook Insights, Instagram Insights, TikTok Analytics
- Project management tools: Asana, Trello, or similar
- Microsoft Office Suite: Excel, PowerPoint, Word
ASSUMPTION: This role requires proficiency in social media advertising platforms and analytics tools, as well as project management software.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Putting customers at the heart of everything we do
- Collaborative: Working together to achieve more
- Inclusive: Embracing diversity and creating an environment where everyone can thrive
- Agile: Being open to new ideas and adapting to change
- Responsible: Acting with integrity and accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
- Adaptable and responsive to change
- Customer-focused and customer-centric
Self-Assessment Questions:
- How do you align with IAG's customer-centric value, and can you provide an example of a time when you put customers first?
- How do you approach working collaboratively with cross-functional teams, and can you share an example of a successful team project you've led or contributed to?
- How do you stay adaptable and responsive to change in a fast-paced, dynamic work environment like social media marketing?
ASSUMPTION: IAG values a customer-centric, collaborative, and adaptable work environment, with a strong focus on diversity, inclusion, and integrity.
⚠️ Potential Challenges
- Managing multiple social media platforms and ad accounts simultaneously
- Keeping up with the fast-paced and ever-changing social media landscape
- Balancing creative and analytical aspects of the role
- Ensuring regulatory compliance and risk management in marketing activities
- Working in a hybrid or remote work environment, requiring strong self-motivation and time management skills
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the insurance industry and IAG's portfolio of brands
- Insurance industry-specific context requires a strong understanding of insurance products, risk management, and regulatory compliance
- Career path comparison: This role offers opportunities for growth and progression within the marketing team, with potential to move into senior or management positions
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries, with a strong focus on the insurance industry and IAG's brand portfolio.
📝 Sample Projects
- Developing and executing a full-funnel social media campaign to drive customer acquisition for a new insurance product launch
- Analyzing campaign performance data to optimize targeting and improve results for an existing social media ad account
- Collaborating with cross-functional teams to create engaging social media content that aligns with strategic marketing priorities and brand guidelines
ASSUMPTION: These sample projects reflect the diverse range of responsibilities and skills required for this role, from creative content development to data-driven analysis and optimization.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does this role collaborate with other teams within the marketing department and the wider organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does IAG support the professional development and growth of its employees, particularly in the marketing team?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful social media campaigns you've managed and the results you achieved
- Research IAG's brand and the insurance industry to demonstrate your understanding and enthusiasm for the role
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
