Social Media Specialist

📌 Core Information 🔹 Job Title: Social Media Specialist 🔹 Company: ResMed 🔹 Location: Bangalore, Karnataka, India 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: May 26, 2025 🔹 Experience Level: Mid-Senior level (2-5 years) 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Managing real-time engagement and executing social media content calendars - Collaborating with cross-functional teams to build a strong digital footprint - Staying current with social media trends and integrating new ideas into regional and global strategies - Overseeing real-time community engagement and responding to customer inquiries promptly and professionally ASSUMPTION: This role requires a proactive and adaptable individual who can manage multiple digital touchpoints and maintain a consistent brand presence across various platforms. 📋 Key Responsibilities ✅ Write, develop, schedule, and post social media content aligned with the social strategist’s plan ✅ Utilize social media platforms to schedule, monitor, and analyze content, ensuring brand messaging consistency ✅ Oversee real-time community engagement, responding to customer inquiries, comments, and issues in a timely and professional manner ✅ Execute regional social media calendars, ensuring alignment with broader brand strategy and timely delivery across all platforms ✅ Collaborate with content, technical, and online marketing teams to support a rich and immersive online presence ✅ Stay current with social media trends, tools, and best practices, integrating new ideas into regional and global strategies ASSUMPTION: This role requires strong communication skills, multitasking abilities, and a keen understanding of how social media can influence brand presence. 🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Minimum of 4 years of experience in a social media, digital marketing, or related role

Required Skills:

• Proven experience managing social media platforms and executing content strategies
• Strong understanding of social media trends and best practices
• Ability to multitask and manage multiple projects in a fast-paced environment
• Prior experience working in a regional or global social media capacity
• Proficiency with major platforms (Instagram, Facebook, Twitter, LinkedIn)
• Experience with social media scheduling and analytics tools (e.g., Sprinklr)

Preferred Skills:

• Experience in production coordination or related functions

ASSUMPTION: Candidates with relevant experience and a strong understanding of social media trends will be most successful in this role. 💰 Compensation & Benefits

Salary Range: INR 6,00,000 - 1,200,000 per annum (Estimated based on industry standards for mid-level marketing roles in Bangalore)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee stock purchase plan
• Generous time-off policies (vacation, sick leave, and holidays)
• Employee assistance program
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time, Monday-Friday, 9:00 AM - 6:00 PM IST (with flexibility for occasional remote work)

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Bangalore. Actual compensation may vary based on experience and qualifications. 📌 Applicant Insights 🔍 Company Context

Industry: Medical Equipment Manufacturing

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 1989 (Over 35 years ago)

Company Description:

• ResMed is a global leader in developing, manufacturing, and distributing medical devices and cloud-based software solutions for treating and managing sleep apnea, COPD, and other respiratory conditions
• The company focuses on improving the quality of life, increasing productivity, and reducing healthcare costs for patients, healthcare providers, and payers
• ResMed operates in more than 140 countries and has over 8,000 employees worldwide

Company Specialties:

• Sleep apnea treatment
• COPD management
• Out-of-hospital care
• Home medical equipment
• SaaS and digital health solutions

Company Website: www.resmed.com

ASSUMPTION: Working for a large, established company like ResMed offers opportunities for career growth, diverse learning experiences, and exposure to a global market. 📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: This role reports directly to the Global Marketing team and collaborates with various cross-functional teams

Work Arrangement: On-site with occasional remote work flexibility

Growth Opportunities:

• Potential career progression into senior marketing roles or specialized positions within the marketing department
• Opportunities to work on global campaigns and gain international experience
• Access to professional development resources and training programs

ASSUMPTION: This role offers opportunities for career growth within the marketing department and exposure to global campaigns. 🌍 Location & Work Environment

Office Type: Corporate office with a collaborative and innovative environment

Office Location(s): Bangalore, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry and high quality of life
• The city offers a mix of traditional Indian culture and modern amenities, with a diverse range of dining, entertainment, and recreational options
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time, Monday-Friday, with occasional remote work flexibility

ASSUMPTION: Bangalore offers a vibrant and diverse work environment with a mix of traditional Indian culture and modern amenities. 💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-depth interview with the marketing team
• Final interview with the global marketing director
• Background check and offer extension

Key Assessment Areas:

• Social media management skills and experience
• Understanding of social media trends and best practices
• Ability to multitask and manage multiple projects
• Communication and collaboration skills
• Alignment with ResMed's company values and culture

Application Tips:

• Tailor your resume to highlight relevant social media management experience and skills
• Include specific examples of successful social media campaigns or projects you've worked on
• Prepare thoughtful questions about the role, team, or company to ask during the interview
• Demonstrate your understanding of ResMed's mission and values in your cover letter

ATS Keywords: Social Media Management, Digital Marketing, Content Strategy, Community Engagement, Social Media Trends, Project Management, Cross-Functional Collaboration, Analytics Tools, Brand Messaging, Content Development, Real-Time Engagement, Social Media Scheduling, Customer Service, Adaptability, Creativity, Communication

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate candidates' social media management skills and cultural fit. 🛠️ Tools & Technologies

• Social media platforms: Instagram, Facebook, Twitter, LinkedIn
• Social media scheduling and analytics tools: Sprinklr
• Project management tools: Asana, Trello, or similar
• Content creation tools: Canva, Adobe Creative Suite, or similar

ASSUMPTION: Familiarity with popular social media platforms and relevant tools is essential for success in this role. 👔 Cultural Fit Considerations

Company Values:

• Patient-centered
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about staying current with social media trends and best practices?
• Do you have strong communication skills and the ability to manage multiple projects?

ASSUMPTION: Candidates who align with ResMed's company values and thrive in a fast-paced, collaborative environment will be most successful in this role. ⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Keeping up with the ever-changing landscape of social media trends and best practices
• Collaborating effectively with cross-functional teams across different time zones
• Adapting to a large, established company culture after working in smaller or startup environments

ASSUMPTION: Success in this role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced, collaborative environment. 📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Digital Marketing Specialist position, but with a focus on regional and global social media strategies
• In the medical equipment manufacturing industry, this role may require a deeper understanding of healthcare regulations and patient-centered marketing strategies
• Career progression in this role could lead to senior marketing roles or specialized positions within the marketing department

ASSUMPTION: This role offers opportunities for career growth within the marketing department and exposure to global campaigns. 📝 Sample Projects

• Developing and executing a regional social media campaign to promote a new product launch
• Managing real-time community engagement during a global health crisis, ensuring accurate and up-to-date information is shared with patients and healthcare providers
• Collaborating with cross-functional teams to create engaging content for social media platforms, such as infographics, videos, or blog posts

ASSUMPTION: Sample projects for this role may involve regional or global social media campaigns, real-time community engagement, and cross-functional collaboration. ❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for ResMed?
• What are the most significant challenges facing the social media team currently, and how can this role help address them?
• How does ResMed support the professional development and growth of its employees?
• What is the team structure and dynamic like, and how does this role collaborate with other departments?
• How does ResMed ensure a consistent brand presence across various social media platforms and regions?

ASSUMPTION: Asking thoughtful questions about the role, team, and company during the interview demonstrates your interest and engagement in the position. 📌 Next Steps for Applicants To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant social media management experience and skills
• Prepare a cover letter that demonstrates your understanding of ResMed's mission and values
• Prepare thoughtful questions to ask during the interview
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.