Social Media Specialist

📌 Core Information

🔹 Job Title: Social Media Specialist

🔹 Company: Maker Lab

🔹 Location: Jakarta, Indonesia

🔹 Job Type: Contract (6 months)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving social engagement strategy for clients
• Managing key opinion leaders (KOLs) and creators
• Analyzing social content performance and trends
• Collaborating with cross-functional teams to enhance brand narratives
• Building and managing relationships with influencers and micro-creators

ASSUMPTION: This role requires a high level of creativity, strategic thinking, and understanding of social media trends to effectively manage and grow client's social media presence.

📋 Key Responsibilities

✅ Manage key opinion leaders (KOLs) and creators across all brands, including comprehensive briefing, drafting content calendars, and deploying essential toolkits from brand teams to ensure seamless collaboration and execution.

✅ Track and analyze social content performance across platforms like TikTok, identifying emerging trends and actionable insights. Collaborate closely with the media team to amplify successful assets and optimize content reach.

✅ Work closely with Market PR teams to plan and execute high-impact PR events that generate significant buzz and talkability, extending brand narratives into wider public conversations.

✅ Oversee the management of social media pages, ensuring the strategic deployment of branded content that is fully aligned with overarching marketing objectives and brand guidelines.

✅ Provide social media expertise and generate innovative ideas for the market. Help implement engaging brand narratives into a wider integrated marketing plan, with a focus on trend-driven content curation.

✅ Analyze data into insights while building a narrative that will fuel social media campaigns and programs as part of the broader country-specific marketing initiatives, particularly emphasizing TikTok and other key social platform performance.

✅ Identify and escalate areas of concern and opportunities for the brand and pitch fresh, innovative ideas to drive engagement and community, leveraging a deep understanding of social trends.

✅ Partner with cross-functional teams on social strategy and execution to capture the brand’s presence and end-user engagement.

✅ Manage analytics, track audience growth, and generate campaign-specific metrics, focusing on content performance and audience engagement.

✅ Help build and manage strong relationships with influencers and micro-creators throughout various verticals to increase authentic advocacy and brand love, and facilitate content creation where appropriate.

✅ Collect and share insights and trends from social communities to improve future campaigns.

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with local and geographically dispersed stakeholders.

🎯 Required Qualifications

Education: A degree in business, commerce, or marketing is preferred, or equivalent industry experience is required.

Experience: 5+ years of experience in marketing, advertising, or a related industry; preferably both agency and in-house experience, managing social presence and strategy for global brands, ideally in the technology space.

Required Skills:

• Proven ability to curate and develop trend-leading content
• Strong technical knowledge of social platforms, paid media, content strategy, and community management, with specific expertise in TikTok and Meta performance
• Experience with social media publishing tools like Sprinklr, Hootsuite, or Sprout Social
• Ability to bring order and attention to detail to complex stages of each project
• Prior experience with communicating with local and geographically dispersed stakeholders to deliver clear instructions and messaging
• Exceptional verbal and written English communication and presentation skills to support projects across APAC

Preferred Skills:

• Prior experience supporting end-to-end social media projects from strategy to execution, including localised content creation and copywriting, community management, localised tracking, and reporting
• Passionate about working as part of a larger team to deliver on a common goal, with a keen eye for emerging social trends and content opportunities

ASSUMPTION: Candidates with a strong portfolio showcasing their social media expertise and a proven track record of driving engagement and growth for brands will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Social Media Specialist role in Jakarta with 5-10 years of experience, the estimated salary range is IDR 25,000,000 - 35,000,000 per year (approximately USD $1,750 - $2,450 per month).

Benefits:

• Opportunity to work with global brands and gain international experience
• Dynamic and collaborative work environment
• Potential for career growth and development within the agency

Working Hours: Full-time (40 hours/week), with flexible working hours and the possibility of remote work for certain tasks.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 201-500 employees

Founded: 2015

Company Description:

• Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach, designed to build and run in-house micro-agencies alongside clients
• Collaborating with culture brands like YouTube, Netflix, Amazon, and Google, Maker Lab embeds cross-functional teams of multidisciplinary marketing specialists into clients’ ecosystems to help drive business growth and marketing efficiencies
• Maker Lab offers various marketing services, including marketing strategy, creative production for digital and content marketing, data analytics, CRM, influencer engagement, and social media management

Company Specialties:

• Social media strategy
• UX and UI design
• Copywriting and editorial
• Content creation and production
• Events management
• Data analytics
• Talent acquisition and management

Company Website: wearemakerlab.com

ASSUMPTION: Maker Lab's talent-centric approach and focus on building in-house micro-agencies alongside clients enable them to provide tailored and effective marketing solutions for their clients.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports directly to the Country Social Lead and works closely with PR managers, cross-functional teams, and external agencies

Work Arrangement: On-site, with potential for remote work for certain tasks

Growth Opportunities:

• Potential to work with global brands and gain international experience
• Opportunity to grow within the agency and take on more responsibilities
• Possibility to work on diverse projects and expand skillset

ASSUMPTION: This role offers a unique opportunity for candidates to work with global brands and gain international experience while growing their career within the agency.

🌍 Location & Work Environment

Office Type: On-site, with potential for remote work for certain tasks

Office Location(s): Jakarta, Indonesia

Geographic Context:

• Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people
• The city is known for its vibrant culture, diverse food scene, and bustling nightlife
• Jakarta offers numerous opportunities for professional growth and networking within the marketing industry

Work Schedule: Full-time (40 hours/week), with flexible working hours

ASSUMPTION: Jakarta's dynamic and multicultural environment provides a stimulating work environment for marketing professionals, with ample opportunities for growth and learning.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the Country Social Lead and other team members
• Background check and reference verification

Key Assessment Areas:

• Social media strategy and content creation skills
• Analytical and data-driven approach to social media management
• Communication and presentation skills
• Cultural fit and alignment with Maker Lab's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant social media experience and achievements
• Prepare examples of your social media content and campaigns to showcase during the interview
• Research Maker Lab's clients and industry to demonstrate your understanding of the role and the company

ATS Keywords: Social Media Strategy, Content Creation, Data Analysis, Community Management, Influencer Marketing, Project Management, Trend Analysis, Collaboration, Communication, Creative Thinking, Social Listening, Brand Advocacy, Performance Metrics, Public Relations, Technical Knowledge, Social Media Tools

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their social media expertise and cultural fit with Maker Lab's values.

🛠️ Tools & Technologies

• Social media publishing tools: Sprinklr, Hootsuite, or Sprout Social
• Social media analytics tools: Google Analytics, Sprout Social, Hootsuite Insights, or Brand24
• Project management tools: Asana, Trello, or Jira
• Communication and collaboration tools: Slack, Microsoft Teams, or Google Workspace

ASSUMPTION: Familiarity with these tools is essential for candidates to excel in this role and collaborate effectively with the team.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Integrity
• Accountability
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on delivering results and driving business growth

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you passionate about staying up-to-date with social media trends and emerging platforms?
• Do you have a proven track record of driving engagement and growth for brands through social media campaigns?

ASSUMPTION: Candidates who align with Maker Lab's values and work style will be more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple brands and KOLs simultaneously may require strong organizational skills and attention to detail
• Working with external agencies and stakeholders may present communication and collaboration challenges
• Keeping up with the fast-paced nature of social media trends and platforms may require continuous learning and adaptation
• Balancing the demands of multiple projects and deadlines may require strong time management and prioritization skills

ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced and dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional social media manager roles, this position requires a higher level of strategic thinking and project management skills
• This role offers the opportunity to work with global brands and gain international experience, which may not be available in similar roles within smaller or local agencies
• Candidates should compare their career goals and expectations with the growth opportunities and work environment offered by Maker Lab

ASSUMPTION: Candidates should carefully consider the unique aspects of this role and how it aligns with their career goals and expectations before applying.

📝 Sample Projects

• Developing and executing a social media strategy for a global brand launch, including KOL management and influencer activations
• Analyzing social media performance data to identify trends and insights, and using those insights to inform content strategy and improve engagement
• Collaborating with cross-functional teams to plan and execute high-impact PR events that generate significant buzz and talkability

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they contributed to the success of the campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Maker Lab support the professional growth and development of its employees?
• What are the most challenging aspects of working with global brands, and how does Maker Lab address those challenges?
• How does Maker Lab foster a culture of collaboration and creativity within its teams?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media experience and achievements
• Prepare examples of your social media content and campaigns to showcase during the interview
• Research Maker Lab's clients and industry to demonstrate your understanding of the role and the company
• Follow up with the Maker Lab team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.