π Core Information
πΉ Job Title: Social Media Specialist
πΉ Company: Wikimedia Foundation
πΉ Location: Remote (Global)
πΉ Job Type: Full-Time
πΉ Category: Nonprofit, Software Development
πΉ Date Posted: July 16, 2025
πΉ Experience Level: Mid-Senior level (5-10 years)
πΉ Remote Status: Remote (Global)
π Job Overview
Key aspects of this role include:
- Developing and executing digital communications strategies for Wikimedia Foundation and Wikipedia social media channels
- Creating engaging and inspiring content that reflects the Foundationβs values, voice, and tone
- Managing day-to-day social media tasks, including scheduling posts, monitoring comments, and engaging with followers
- Collaborating with teams to develop digital campaigns that increase global awareness of Wikimedia projects and social good mission
- Proactively identifying strategic opportunities to engage with global events and relevant causes
ASSUMPTION: This role requires a strategic and creative storyteller with a strong understanding of social media platforms, best practices, and trends. The ideal candidate will have experience in developing and executing impactful digital communications strategies and content.
π Key Responsibilities
β
Shape and execute digital communications strategies for Wikimedia Foundation and Wikipedia social media channels
β
Develop engaging and inspiring content that reflects the Foundationβs values, voice, and tone
β
Manage day-to-day social media tasks, including scheduling posts, monitoring comments, and engaging with followers
β
Collaborate with teams to develop digital campaigns that increase global awareness of Wikimedia projects and social good mission
β
Proactively identify strategic opportunities to engage with global events and relevant causes
β
Support staff as online thought leaders by advancing their understanding of social platforms and identifying key moments for staff to contribute online
β
Create training presentations and materials, toolkits, and guides for Wikimedia community groups and members to strengthen their social media brands and practices
β
Regularly organize and share metrics, data, and research reports to glean insights and inform strategy
β
Assist with rapid response and crisis management to protect the brand reputation and help teams understand how relevant issues are being discussed on social media
β
Manage the ongoing relationship with the social media agency that assists in executing day-to-day tasks
ASSUMPTION: This role requires strong verbal and written communication, editing, and interpersonal skills, as well as the ability to work independently and collaboratively with diverse teams.
π― Required Qualifications
Education: Bachelor's degree in Communications, Marketing, or a related field (or equivalent experience)
Experience: Minimum of five years of digital communications experience, with an emphasis on social media copywriting, content creation, and account maintenance
Required Skills:
- Proven experience in developing and executing impactful digital communications strategies and content
- In-depth knowledge of social media platforms, best practices, and trends
- Strong verbal and written communication, editing, and interpersonal skills
- Strong organizational skills and experience managing multiple projects at once
- Intellectual curiosity, flexibility, and the ability to tackle challenging problems
- Ability to work with diverse teams and in multiple time zones
Preferred Skills:
- Ability to speak other languages or experience living or working outside the United States
- Experience in graphic design programs such as Figma
- Involvement or experience within Wikimedia communities and/or editing the Wikimedia projects
ASSUMPTION: Candidates with experience in global digital campaigns, graphic design, or Wikimedia communities will have an advantage.
π° Compensation & Benefits
Salary Range: The anticipated annual pay range for this position is US$76,765 to US$144,201 with multiple individualized factors, including cost of living in the location, being the determinants of the offered pay. For applicants located outside of the US, the pay range will be adjusted to the country of hire.
Benefits:
- Health, dental, and vision coverage
- Retirement savings plan with company match
- Generous time off policies
- Paid parental leave
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The Wikimedia Foundation offers a comprehensive benefits package to eligible employees.
π Applicant Insights
π Company Context
Industry: Nonprofit, Software Development
Company Size: 501-1,000 employees
Founded: 2003
Company Description:
- The Wikimedia Foundation is the nonprofit organization that operates Wikipedia and the other Wikimedia free knowledge projects.
- Their vision is a world in which every single human can freely share in the sum of all knowledge.
- They host Wikipedia and the Wikimedia projects, build software experiences for reading, contributing, and sharing Wikimedia content, support the volunteer communities and partners who make Wikimedia possible, and advocate for policies that enable Wikimedia and free knowledge to thrive.
Company Specialties:
- Non-Profit
- Free knowledge
- Open Source Culture
- Internet
- Technology
- Mobile
- Open Source
- Education
- Free Knowledge and Wikipedia
Company Website: wikimediafoundation.org
ASSUMPTION: The Wikimedia Foundation is a global organization with a mission to make knowledge freely accessible to everyone.
π Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Senior Manager, Digital Communications, and collaborates with various teams, including Marketing, Product, and Community Engagement.
Work Arrangement: Remote (Global) with flexible scheduling
Growth Opportunities:
- Potential to grow within the Digital Communications team or explore other opportunities within the Wikimedia Foundation
- Chance to work on high-impact projects that reach a global audience
- Opportunity to develop skills in digital communications strategy, content creation, and crisis management
ASSUMPTION: This role offers opportunities for professional growth and development within a global organization.
π Location & Work Environment
Office Type: Remote (Global)
Office Location(s): Global
Geographic Context:
- Remote work allows for flexibility and a global perspective
- Candidates must be comfortable working in a remote environment and collaborating with teams across multiple time zones
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: This role requires strong self-motivation, time management, and communication skills to succeed in a remote work environment.
πΌ Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with the hiring team
- Final interview with the Senior Manager, Digital Communications
- Background check and offer extension
Key Assessment Areas:
- Digital communications strategy and content creation skills
- Knowledge of social media platforms, best practices, and trends
- Communication, interpersonal, and organizational skills
- Cultural fit and alignment with Wikimedia Foundation values
Application Tips:
- Tailor your resume and cover letter to highlight your digital communications experience and skills
- Provide specific examples of your social media content creation and strategy development
- Demonstrate your understanding of the Wikimedia Foundation and its mission
- Prepare questions that showcase your interest in the role and the organization
ATS Keywords: Digital Communications, Social Media, Content Creation, Strategy Development, Nonprofit, Wikimedia Foundation, Wikipedia
ASSUMPTION: The Wikimedia Foundation uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
π οΈ Tools & Technologies
- Social media platforms (e.g., Twitter, Facebook, Instagram, LinkedIn)
- Content creation and graphic design tools (e.g., Figma, Canva)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Hootsuite Insights)
ASSUMPTION: Familiarity with relevant social media platforms, content creation tools, and analytics tools is essential for this role.
π Cultural Fit Considerations
Company Values:
- Imagine a world in which every single human being can freely share in the sum of all knowledge.
- Everyone has something to contribute to our shared knowledge.
- Knowledge is a human right.
- Imagine a world where the sum of all human knowledge is available to everyone for free.
- In the spirit of openness, collaboration, and innovation, our values guide our actions and interactions.
Work Style:
- Collaborative and inclusive
- Adaptable and resilient
- Open and transparent
- Global and diverse
Self-Assessment Questions:
- Do you align with the Wikimedia Foundation's values and mission?
- Are you comfortable working in a remote, global environment with diverse teams?
- Do you have strong self-motivation, time management, and communication skills?
ASSUMPTION: Candidates who align with the Wikimedia Foundation's values and are comfortable working in a remote, global environment will thrive in this role.
β οΈ Potential Challenges
- Managing multiple projects and deadlines in a remote work environment
- Collaborating effectively with diverse teams across multiple time zones
- Keeping up with the fast-paced nature of social media and digital communications
- Adapting to changes in strategy and priorities
ASSUMPTION: These challenges require strong organizational skills, adaptability, and effective communication.
π Similar Roles Comparison
- This role is similar to a Social Media Manager or Digital Communications Specialist in a nonprofit or software development organization
- However, the Wikimedia Foundation's global reach and mission set this role apart
- Career path comparison: This role can lead to senior-level positions within the Digital Communications team or other departments within the Wikimedia Foundation
ASSUMPTION: While this role shares similarities with other Social Media Manager positions, its unique context within the Wikimedia Foundation requires a specific skill set and cultural fit.
π Sample Projects
- Developing a social media campaign to raise awareness about Wikipedia's 20th anniversary
- Creating engaging content for Wikimedia Foundation's annual report launch
- Managing real-time social media responses during a global event or crisis
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the importance of adaptability in this role.
β Key Questions to Ask During Interview
- How does this role fit into the overall digital communications strategy for the Wikimedia Foundation and Wikipedia?
- What are the most significant challenges facing the Wikimedia Foundation's digital communications efforts, and how can this role address them?
- How does the Wikimedia Foundation support the professional development of its employees?
- What is the team structure and culture within the Digital Communications department?
- How does the Wikimedia Foundation approach crisis management and rapid response on social media?
ASSUMPTION: These questions demonstrate your interest in the role and the organization, and help you understand the team dynamics and expectations.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the Wikimedia Foundation careers page
- Tailor your resume and cover letter to highlight your digital communications experience and skills
- Prepare for interviews by researching the Wikimedia Foundation, its mission, and the role's responsibilities
- Prepare questions that showcase your interest in the role and the organization
- Follow up with the hiring manager after your interview to reiterate your interest in the position
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.