Social Media Specialist
Maker LabASSUMPTION: This role requires a strategic and creative thinker with a strong understanding of social media platforms and trends, as well as experience in managing social media projects and stakeholders.
📋 Key Responsibilities ✅ Manage key opinion leaders (KOLs) and creators across all brands, ensuring seamless collaboration and execution. ✅ Track and analyze social content performance, identifying emerging trends and optimizing content reach. ✅ Work closely with market PR teams to plan and execute high-impact PR events that generate significant buzz and talkability. ✅ Oversee the management of social media pages, ensuring strategic deployment of branded content aligned with marketing objectives and brand guidelines. ✅ Provide social media expertise and generate innovative ideas for the market, helping implement engaging brand narratives into a wider integrated marketing plan. ✅ Analyze data into insights, building a narrative that fuels social media campaigns and programs as part of broader marketing initiatives. ✅ Identify and escalate areas of concern and opportunities for the brand, pitching fresh, innovative ideas to drive engagement and community. ✅ Partner with cross-functional teams on social strategy and execution to capture the brand’s presence and end-user engagement. ✅ Manage analytics, track audience growth, and generate campaign-specific metrics, focusing on content performance and audience engagement. ✅ Help build and manage strong relationships with influencers and micro-creators, increasing authentic advocacy and brand love, and facilitating content creation where appropriate. ✅ Collect and share insights and trends from social communities to improve future campaigns.ASSUMPTION: This role requires strong project management skills, creative thinking, and a flair for curating engaging social content. The ideal candidate will be able to manage projects and stakeholders effectively while staying up-to-date with emerging content trends on platforms like TikTok.
🎯 Required Qualifications - Education: A degree in business, commerce, or marketing is preferred, or equivalent industry experience is required. - Experience: 5+ years of experience in marketing, advertising, or a related industry, with both agency and in-house experience managing social presence and strategy for global brands, ideally in the technology space. - Required Skills: - Strong technical knowledge of social platforms, paid media, content strategy, and community management, with specific expertise in TikTok and Meta performance. - Experience with social media publishing tools like Sprinklr, Hootsuite, or Sprout Social. - Ability to bring order and attention to detail to complex stages of each project. - Prior experience with communicating with local and geographically dispersed stakeholders to deliver clear instructions and messaging. - Exceptional verbal and written English communication and presentation skills to support projects across APAC. 💰 Compensation & Benefits - Salary Range: Based on industry standards for a Social Media Specialist role in Bangkok, the estimated salary range is THB 60,000 - 90,000 per month (USD 1,800 - 2,700). This range may vary depending on experience and qualifications. - Benefits: Competitive benefits package, including health insurance, retirement plans, and performance-based bonuses. - Working Hours: Full-time, with standard office hours Monday to Friday. Flexible working hours may be available based on team needs and project deadlines.ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience. The benefits package is competitive and may include additional perks and benefits not listed here.
📌 Applicant Insights 🔍 Company Context - Industry: Marketing Services - Company Size: 201-500 employees - Founded: 2015 - Company Description: Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach, designed to build and run in-house micro-agencies alongside clients. They collaborate with culture brands like YouTube, Netflix, Amazon, and Google, embedding cross-functional teams of multidisciplinary marketing specialists into clients' ecosystems to drive business growth and marketing efficiencies. - Company Specialties: Social media, strategy, UX, design, copywriting, events, marketing, editorial, content, talent, UI, creative, and data analytics.ASSUMPTION: Maker Lab's talent-centric approach and focus on building in-house micro-agencies alongside clients set it apart in the marketing services industry. This role offers an opportunity to work with high-profile clients and collaborate with cross-functional teams to drive business growth and marketing efficiencies.
📊 Role Analysis - Career Level: Mid to Senior level, with 5-10 years of experience in marketing or advertising. - Reporting Structure: This role reports directly to the country social lead and works closely with PR managers, brand teams, and external agencies. - Work Arrangement: On-site, with the possibility of hybrid or remote work based on team needs and project requirements. - Growth Opportunities: This role offers opportunities to work with high-profile clients, collaborate with cross-functional teams, and gain experience in managing social media projects and stakeholders. There may be opportunities for career progression within the company, such as moving into a management or leadership role.ASSUMPTION: This role offers a unique opportunity to work with a diverse range of clients and collaborate with cross-functional teams to drive social engagement strategy and enhance brand narratives. The ideal candidate will be able to manage projects and stakeholders effectively while staying up-to-date with emerging content trends on platforms like TikTok.
🌍 Location & Work Environment - Office Type: On-site, with the possibility of hybrid or remote work based on team needs and project requirements. - Office Location(s): Bangkok, Thailand - Geographic Context: Bangkok is the capital and most populous city of Thailand, with a vibrant culture, rich history, and diverse food scene. The city is known for its bustling streets, ancient temples, and modern skyscrapers. - Work Schedule: Standard office hours Monday to Friday, with flexible working hours available based on team needs and project deadlines.ASSUMPTION: The work environment at Maker Lab is collaborative and dynamic, with a focus on driving business growth and marketing efficiencies for clients. The ideal candidate will be able to thrive in a fast-paced, team-oriented environment and adapt to the unique needs and requirements of each client.
💼 Interview & Application Insights - Typical Process: The application process typically involves submitting a resume and cover letter, followed by a phone or video screening, and one or more in-depth interviews with members of the Maker Lab team. - Key Assessment Areas: Candidates should expect to be assessed on their technical knowledge of social media platforms, creative thinking, project management skills, and ability to communicate effectively with stakeholders. - Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Be prepared to discuss your experience with social media platforms, content strategy, and community management, as well as your ability to manage projects and stakeholders. - Research Maker Lab and the client you would be working with to demonstrate your understanding of the company and its mission. - Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement.ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their technical knowledge, creative thinking, and project management skills. The ideal candidate will be able to thrive in a fast-paced, team-oriented environment and adapt to the unique needs and requirements of each client.
🛠️ Tools & Technologies - Social media publishing tools (e.g., Sprinklr, Hootsuite, Sprout Social) - Social media analytics tools (e.g., Hootsuite Insights, Sprout Social Analytics) - Project management tools (e.g., Asana, Trello, Jira) - Collaboration tools (e.g., Slack, Microsoft Teams)ASSUMPTION: The ideal candidate will have experience with social media publishing tools and be comfortable learning new tools and technologies as needed to support the team's goals and objectives.
👔 Cultural Fit Considerations - Company Values: Maker Lab values include collaboration, creativity, and a focus on driving business growth and marketing efficiencies for clients. - Work Style: Maker Lab's work style is collaborative, dynamic, and fast-paced, with a focus on driving results and exceeding client expectations. - Self-Assessment Questions: - How do you approach collaboration and working with cross-functional teams? - How do you stay up-to-date with emerging content trends on social media platforms like TikTok? - How do you manage projects and stakeholders to ensure clear communication and successful outcomes?ASSUMPTION: The ideal candidate for this role will be a strong collaborator with a creative mindset, a deep understanding of social media platforms and trends, and the ability to manage projects and stakeholders effectively in a fast-paced, team-oriented environment.
⚠️ Potential Challenges - Managing multiple social media accounts and campaigns simultaneously, requiring strong organizational skills and attention to detail. - Staying up-to-date with emerging content trends and algorithm changes on social media platforms, requiring continuous learning and adaptation. - Collaborating with external agencies and stakeholders, requiring strong communication and project management skills. - Working with tight deadlines and project requirements, requiring flexibility and adaptability.ASSUMPTION: The ideal candidate for this role will be able to thrive in a fast-paced, dynamic environment and adapt to the unique needs and requirements of each client. They will be able to manage multiple projects and stakeholders effectively while staying up-to-date with emerging content trends on social media platforms.
📈 Similar Roles Comparison - Comparison with Social Media Manager: This role is similar to a Social Media Manager role but may have a more narrow focus on specific brands or clients. The Social Media Specialist role may also have a stronger emphasis on content creation and community management. - Comparison with Marketing Coordinator: This role is similar to a Marketing Coordinator role but requires a deeper understanding of social media platforms, content strategy, and community management. The Social Media Specialist role may also have a stronger emphasis on project management and stakeholder communication. - Comparison with Content Creator: This role is similar to a Content Creator role but requires a broader understanding of social media strategy, project management, and stakeholder communication. The Social Media Specialist role may also have a stronger emphasis on data analysis and trend identification.ASSUMPTION: The ideal candidate for this role will have experience in a related marketing or advertising role and be able to demonstrate their technical knowledge, creative thinking, and project management skills. They will be able to adapt to the unique needs and requirements of each client and thrive in a fast-paced, team-oriented environment.
📝 Sample Projects - Developing and executing a social media campaign for a new product launch, including content creation, influencer outreach, and performance analysis. - Managing a team of content creators to develop and deploy a series of branded content assets for multiple social media platforms. - Conducting a social media audit and analysis to identify trends, opportunities, and areas for improvement, and developing a strategic plan to optimize performance. - Collaborating with a cross-functional team to develop and execute a high-impact PR event, generating significant buzz and talkability for the brand.ASSUMPTION: The ideal candidate for this role will have experience in developing and executing social media campaigns, managing content creators, and conducting social media audits and analyses. They will be able to demonstrate their technical knowledge, creative thinking, and project management skills through their past projects and experiences.
❓ Key Questions to Ask During Interview - Can you describe the team structure and how this role fits into the broader organization? - How does Maker Lab support the growth and development of its employees? - What are the key priorities for this role in the first 30, 60, and 90 days? - How does Maker Lab approach collaboration and communication with external agencies and stakeholders? - What are the most challenging aspects of this role, and how can I best prepare to succeed in them?ASSUMPTION: The ideal candidate for this role will be proactive and engaged in the interview process, asking thoughtful questions to demonstrate their interest and understanding of the role and the company. They will be able to articulate their technical knowledge, creative thinking, and project management skills, and explain how they can apply them to succeed in this role.
📌 Next Steps for Applicants To apply for this position: - Submit your application through this [link](https://jobs.workable.com/view/23LRawXLcVfzVj4Cz9BvB6/hybrid-social-media-specialist-in-bangkok-at-maker-lab). - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Prepare for the interview by researching Maker Lab and the client you would be working with, and practicing your responses to common interview questions. - Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.