Social Media Specialist

📌 Core Information

🔹 Job Title: Social Media Specialist

🔹 Company: Armis Security

🔹 Location: Bucharest, Romania

🔹 Job Type: Full-time, Hybrid (3-4 days a week in the office)

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Executing global social media campaigns across various platforms
• Creating engaging and visually appealing content
• Monitoring and analyzing performance metrics to optimize campaigns
• Collaborating with internal stakeholders and external partners

ASSUMPTION: This role requires a balance of creativity, analytical skills, and strong communication. It's ideal for someone early in their social media career looking to make a global impact.

📋 Key Responsibilities

✅ Implement global social media campaigns across platforms like LinkedIn, Twitter, Instagram, Reddit, and others

✅ Tweak campaigns for local and global audiences to maximize reach and engagement

✅ Collaborate with internal stakeholders and external partners to deliver compelling, on-brand content

✅ Create, schedule, and publish engaging and visually appealing content

✅ Stay informed about emerging social media trends and platforms

✅ Ensure content adheres to brand guidelines and resonates with target audiences

✅ Track, analyze, and report on key performance metrics across all social media channels

✅ Use insights to optimize future campaigns and improve ROI

✅ Partner with the local Marketing Centre of Excellence (MCoE) team to ensure smooth execution and alignment with organizational goals

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to work independently and as part of a global team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2+ years of professional experience in social media management, preferably in B2B technology, SaaS, or cybersecurity

Required Skills:

• Expertise in social media platforms, trends, algorithms, and analytics tools
• Exceptional written and verbal communication skills in English (fluency required)
• Creative mindset with an eye for detail and design

Preferred Skills:

• Experience with Hootsuite, Sprout Social, or similar social media management tools
• Familiarity with the cybersecurity industry

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered equivalent.

💰 Compensation & Benefits

Salary Range: €25,000 - €35,000 per year (based on market research for similar roles in Bucharest)

Benefits:

• Competitive market rate salaries
• Stock options and incentive bonuses
• 21 vacation days and 12 extra ME days per annum
• Healthcare with Regina Maria
• Meal Vouchers
• Paid travel expenses (when going to other countries and work events)
• Employee personal development training and Armis University access
• In-office snacks and catering

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The salary range is an estimate based on market research for similar roles in Bucharest. The final offer may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Armis Security operates in the cybersecurity industry, focusing on cyber exposure management and security. The cybersecurity market is expected to grow at a CAGR of 10.5% from 2020 to 2027, driven by increasing cyber threats and the need for robust security solutions.

Company Size: Armis Security has 501-1,000 employees, making it a mid-sized company. This size offers the benefits of a structured environment while still providing opportunities for growth and impact.

Founded: Armis Security was founded in 2015, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• Armis Security protects the entire attack surface and manages an organization’s cyber risk exposure in real time
• Secures Fortune 100, 200, and 500 companies, as well as national governments, state, and local entities
• Headquartered in San Francisco, California, with offices in Tel Aviv, Israel, and Reston, Virginia

Company Specialties:

• IoT Security
• Wireless Security
• Ransomware
• OT Security
• Medical Device Security

Company Website: http://armis.com

ASSUMPTION: Armis Security is a growing company with a strong focus on innovation and customer success. Its mid-sized structure offers opportunities for career growth and impact.

📊 Role Analysis

Career Level: This role is suitable for a professional early in their social media career, looking to make a global impact and gain experience in a dynamic, fast-paced environment.

Reporting Structure: The Social Media Specialist will report to a local Social Media Manager and collaborate closely with the global marketing team.

Work Arrangement: This is a hybrid role, requiring 3-4 days a week in the office and the remainder of the time working remotely.

Growth Opportunities:

• Potential to grow into a more senior role within the marketing team as the company expands
• Opportunities to work on global campaigns and collaborate with international teams
• Access to employee personal development training and Armis University for continuous learning

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a global impact and advance their career within the company.

🌍 Location & Work Environment

Office Type: Armis Security's Bucharest office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 548 Market St, Suite 97439, San Francisco, California 94104, US; 8 Yizhak Sade St, Acro Tower, Tel Aviv, IL; 1900 Reston Metro Plaza, Suite 502, Reston, Virginia 20190, US

Geographic Context:

• Bucharest is the capital and largest city of Romania, with a population of approximately 1.8 million
• The city is known for its vibrant culture, rich history, and diverse architecture
• Bucharest offers a mix of urban and natural environments, with numerous parks, gardens, and green spaces

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: Bucharest offers a dynamic and culturally rich environment for professionals, with a mix of urban and natural settings that cater to various interests.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the local Social Media Manager

Key Assessment Areas:

• Social media expertise and campaign development skills
• Communication and collaboration skills
• Cultural fit and alignment with Armis Security's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant social media experience and skills
• Include examples of successful social media campaigns you've managed or contributed to
• Demonstrate your understanding of the cybersecurity industry and Armis Security's mission

ATS Keywords: Social Media Management, B2B Technology, SaaS, Cybersecurity, Campaign Development, Content Creation, Performance Monitoring, Analytics Tools, Communication Skills, Creative Mindset, Collaboration, Project Management, Trend Awareness, Brand Guidelines, Engagement Strategies, ROI Optimization

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• Social media platforms: LinkedIn, Twitter, Instagram, Reddit, etc.
• Social media management tools: Hootsuite, Sprout Social, or similar
• Analytics tools: Google Analytics, social media analytics platforms, etc.

ASSUMPTION: Familiarity with popular social media platforms and management tools is essential for success in this role. While specific tools may vary, the core skills and concepts remain consistent.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Armis Security values creativity, continuous learning, and pushing the boundaries of what's possible
• Customer Success: The company prioritizes customer satisfaction and strives to exceed expectations
• Collaboration: Armis Security fosters a culture of teamwork and open communication

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous improvement
• Collaborative, with a strong emphasis on teamwork and open communication
• Flexible, with a mix of on-site and remote work options

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments and enjoy working on multiple projects simultaneously?
• Are you comfortable working independently and taking initiative to drive projects forward?
• Do you have a strong customer focus and a passion for delivering exceptional results?

ASSUMPTION: Armis Security values innovation, customer success, and collaboration. Candidates who align with these values and thrive in dynamic, fast-paced environments are likely to be a strong fit for the company's culture.

⚠️ Potential Challenges

• Managing multiple social media campaigns simultaneously may be challenging for someone new to the role
• Keeping up with the fast-paced nature of the cybersecurity industry and emerging social media trends may require continuous learning
• Collaborating effectively with a global marketing team may present communication and time zone challenges
• Balancing on-site and remote work responsibilities may require strong time management and self-discipline

ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for growth and impact. Successful candidates will be proactive, adaptable, and committed to continuous learning.

📈 Similar Roles Comparison

• Compared to other social media specialist roles, this position offers a unique opportunity to work in the cybersecurity industry and gain global exposure
• Armis Security's mid-sized structure provides more opportunities for growth and impact compared to larger corporations
• This role may require more analytical skills and industry-specific knowledge compared to similar roles in other industries

ASSUMPTION: This role offers a unique blend of creativity, analytical skills, and industry-specific knowledge, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a global social media campaign to launch a new cybersecurity product
• Creating engaging content and optimizing performance for Armis Security's LinkedIn page to increase brand awareness and thought leadership
• Collaborating with the global marketing team to create a social media strategy for a major industry event

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from creative content development to strategic campaign planning and execution.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Centre of Excellence (MCoE) in Bucharest?
• How does Armis Security support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30-60-90 days?
• How does Armis Security measure the success of its social media campaigns, and what are the key performance indicators (KPIs) used?
• What are the most rewarding aspects of working at Armis Security, according to current employees?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to success. Tailor your questions to the specific aspects of the role and company that are most important to you.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant social media experience and skills
• Prepare examples of successful social media campaigns you've managed or contributed to
• Demonstrate your understanding of the cybersecurity industry and Armis Security's mission
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.